There are 136.7 million smart phone users. 1% of this is 1.367 million. 0.1% is 136,700
March 2013 - Microsoft has 3% of 136.7 million or 4.1 million.
3 months prior Microsoft has 2.9% of 125.9 millions users or 3.651 million users.
In the last 3 months - there has been an addition of 10.8 million new smartphone users and 3% of this new group is 324,000.
So close, but you clearly misunderstand the numbers. Comscore does not do market share. It measures installed base ie 3% of all smartphone users in Q1 had Windows Phones. 2.9% in Q4 2012 had Windows Phones.
In Q4 2012 there were 3.61 million Windows Phone users, in Q1 2013 there were 4.1 million, so around half a million were added.
Every new OEM flagship is bigger than 4.5. It's somewhat recent, and already accounts for more than 10%.
If Apple really wants iOS dominance (if), they must release another iPhone line with a bigger screen.
What do you mean by somewhat recent? It seems like it's been years. Remember this includes tablets which were trying to get a foothold even before the iPad was announced, so unless there is a slding scale where large tablets only count when they are 12" or more I'd say that 10% after years of effort is neither recent or good, especially when the reports keep saying how the iPad market share keeps dropping.
Why are tablets included anyway? It doesn't seem like the iPads segment is included when people complain about iPhone size yet they are included when Android numbers are brought in to show larger display sizes on Android? This does not compute for me.
So, based on the earlier report, can we agree that the share is:
Apple Phones: 39%
Comparable Samsung Phones: 2.2%
Low-end Cr4p Samsung Phones: ~20%
The REST: Whatever's left
It's no wonder these bozos don't report their volumes shipped: the ASP must be too embarrassing to reveal. And no wonder that the iPhone outperforms these low-ends on just about every other metric that is measured out there.
But do you know how Comscore gets it's data, how reliable it is, etc. In other words what is their methodology and why should you trust it?
/s
We all are more accepting of the stats we want to see and question the ones we don't. It's just human nature.
But do you know how Comscore gets it's data, how reliable it is, etc. In other words what is their methodology and why should you trust it?
/s
We all are more accepting of the stats we want to see and question the ones we don't. It's just human nature.
No, I don't, so I am happy to add the caveat, "if true." (Although, I honestly admit -- which is more than you guys will ever do -- it's fun for us Apple fans to pretend it's true!
Of course, it would all go away if these Android-people didn't hide their numbers, and reported volumes shipped!
Yes, it will pre pretty funny when the iPhone is reduced to a rounding error also as it has been in places like Spain. With iOS's plunging market share I would not be so glib about other operating systems with small market shares.
Spain's unemployment rate is so high that toilet paper is an extravagance, and the illegal emigrants from Africa have a higher level of education. A good portion of the computers in Spain run Windows 3.1 so who needs a smart phone if a phone is only used to text and talk?? Hmmm?
No, I don't, so I am happy to add the caveat, "if true." (Although, I honestly admit -- which is more than you guys will ever do -- it's fun for us Apple fans to pretend it's true!
Of course, it would all go away if these Android-people didn't hide their numbers, and reported volumes shipped!
I was just having a bit of fun and ragging you a little. I wasn't the least bit serious.
Every new OEM flagship is bigger than 4.5. It's somewhat recent, and already accounts for more than 10%.
If Apple really wants iOS dominance (if), they must release another iPhone line with a bigger screen.
That is what you don't get -- it doesn't matter how many you ship, it does matter how much (in $ profit) you sell (ROI). As long as Apple can continue to make the profits they are making and sell large volumes of iPhones, iPads, MB, etc… their job is being done. If all they wanted was to have market dominance they could sell the iPhone at cost and pickup the numbers quick. Thats shooting yourself in the foot unless you sell some other very profitable add-on (50,000,000,000 downloads @ +$9 Billion is good but not enough).Microsoft sells the XBox for a loss cause they get a huge return on their software. The iPhone doesn't support that model.
I know it's after 11:00 pm in Porto so maybe I'll try again with a quoted post. Where are you for conversation Pedro? ;-)
Hey Pedro,
This is from a previous post of mine:
--------------
The latest iPhone size seems good to me - both "on the hand and at the ear".
An iPad mini with phone capabilities is a middle ground for those who want more screen size & telecoms.
Full iPad and telecoms (with speakerphone for conference capabilities).
We surely don't need an excessive variety of screen sizes ranging from the usable to the bizarre do we? How about:
One your wife can actually hold in her hand.
One which can sit on your lap, and,
Something in between for those who are still unsure.
There's enough waste already without producing every "0.01" screen size variation that everyone might conceivable desire.
--------------
From a usability perspective, a phone is a device that "by definition" you can easily hold in one hand to talk. Sure you may also be able to do more (surf, read etc), but as the interaction requirements between human and device expand, you are probably going to need more screen/interaction estate.
As I say above - a phone is a phone - and it makes UX sense to keep it so as far as possible. As interaction requirements increase, so does the screen size - the less it becomes a phone, the more it becomes a pad/laptop.
Thoughts?
I saw a women walking and talking with what must have been a 4.8" or 5.0" phone held up to her head. This was the first time I had seen someone (in the wild) actually using one of these and I laughed out loud. The thing was huge! She was not a small women (just avg.). It looked ridiculous and the way she was holding it it looked like it was hard for her to see to her side -- kind of like a blinder. I just don't see the need personally.
Something always overlooked in these overarching discussions about marketshare dominance by device and operating system is user behavior.
The degree to which iPhone users access electronic mail and browse the web if consistently two to four times greater than that of Android mobile device users. Far greater degrees of access to social media platform such as Facebook and Twitter, to blogs and to electronic commerce sites are also reported, both domestically and across the globe.
The logic is inescapable: while Android mobile devices may predominate in many markets, their users are comparatively unsophisticated when contrasted with iPhone users. There are many factors in play, including Apple's unarguably more mature ecosystem.
The salient point: in simplistic terms, an iPhone user is a more consistent and productive user from the point of view of of those driving social media, and those interested in the rapidly growing mobile marketing segment. Android mobile device users—to a far greater extent than iPhone users—simply employ their mobile handsets to talk and to send text messages.
There are also carrier biases in play, manifesting themselves in the form of manufacturer and distributor incentives, staff marketing SPIFFs and other ploy which skew representatives toward the sale of a variety of Android platforms, and away from iPhones. In general, where available from a given carrier, the iPhone has historically 'sold itself' to a greater degree than Android mobile devices have.
A great deal has been written about such user behavior, but I've only seen such articles appear in trade periodicals focused on marketing and social media, on and offline, and not in publications such as AppleInsider.
If you take off your consumer hat for a moment and look at what the non-comsumer players driving the mobile industry are interested in, you begin to see why iOS, the iPhone and the the iPad and iPad mini have become—and, will continue to be—dominant components of this emerging sector. There is room for Android, Windows Phone and even the Blackberry OS, but all fall far short of the importance of the iPhone when you consider post purchase user behavior.
I think you need to change "market growth of 0.7 percent, from 21.7 percent to 20 percent" -to- "market growth of 0.7 percent, from 21.0 percent to 21.7 percent"
That's 10% of an actual market Apple's leaving on the table. When they have great options not to.
I believes annual total world-wide device sales are in the hundred million or higher unit range, but take that for purposes of argument. So grabbing half of that market would be five million devices (or many more - because Apple's strength is in the high end already) - priced $50-100 higher than the current 4" stretch model.
And still millions more, as many current iPhone users would pay the freight for it too.
Good for the top and bottom lines. Great for market and mind share. And happy customers with more choices.
Also, if the rumors of a cheaper iPhone model pan out, a high-margin, higher-priced large-screen model (OR just continue to deprecate the prices of preceding models as they do now, for that matter) would also balance out any margin or gross revenue drop-off as a result of releasing that device. And in the process free Apple to be as aggressive on the low-end price as they want to in order to keep gaining share - particularly in the mostly unsubsidized developing world. And then the whole smartphone device class is covered.
(Unlocked iPhone 4's are priced at $450 and 5's start at $649 and I don't imagine the rumored device could be too much cheaper and still be a "real iPhone." But $349 for a poly model might be possible I suppose - and $299 might be a magic segment-penetrating number, but would simply have to compromise on components I'd strongly bet, i.e., lesser (processor, camera, etc., etc., e.g., some two gen old bits in a plastic shell. Does anyone know what mid-range Androids go for unlocked?)
So anyway, wtf, what's not to like about that prospect? You "ergonomics nazis" can still have your beloved one thumb wonders along with the rest of the talking points from keynotes past, and those of us who want iPhone quality with Apple support and all the other advantages of going AAPL with another choice of form factor can have what we want.
Again, one size don't fit all. Which is why Apple still offers 6 distinct (and further configurable) laptop models. So what makes two phone models too much to ask for from a company of Apple's size, chops, distribution channels, ecosystem, etc?
I just don't get where the opposition to this idea comes from....
That is what you don't get -- it doesn't matter how many you ship, it does matter how much (in $ profit) you sell (ROI). As long as Apple can continue to make the profits they are making and sell large volumes of iPhones, iPads, MB, etc… their job is being done. If all they wanted was to have market dominance they could sell the iPhone at cost and pickup the numbers quick. Thats shooting yourself in the foot unless you sell some other very profitable add-on (50,000,000,000 downloads @ +$9 Billion is good but not enough).Microsoft sells the XBox for a loss cause they get a huge return on their software. The iPhone doesn't support that model.
Profit share is also falling. Margins are falling. And profits are static.
This happens if you keep yourself at too high a price relative to a commodified market.
And why wouldn't Apple want to dominate an industry they created?
Would you be that surprise if samsung sells more S4 in the next quarter than Apple sells iphone 5? That's samsung alone.
People want and like bigger screens.
How would we know it's because of a bigger screen or just that the SGS 4 is a newer phone?
That's 10% of an actual I market Apple's leaving on the table.
How do you know that those people would've chosen a bigger screen iPhone? While there are a few that leave Apple for a bigger screen phone I would say it's a very small percentage of that 10%
Good point, dasanman69. Also, There's the issue of usability. For me, an iPad is right at the edge of usability. But then, I have large hands. For people with smaller hands, the iPad Mini is optimal. Any smaller than that, and a stylus starts to become useful. I've managed to teach myself how to type on a smartphone, but it's not as easy or as fast as on my iPad. Siri helps a lot, of course, but if I had my preference I'd rather type than talk out loud and double check my work.
Bottom line: If I was forced to cut corners, I'd keep my iPad and get a cheap phone, if it had Siri capability. Which is why I'm hoping for an iPhone Nano that doubles as a wristwatch.
Something always overlooked in these overarching discussions about marketshare dominance by device and operating system is user behavior.
The degree to which iPhone users access electronic mail and browse the web if consistently two to four times greater than that of Android mobile device users. Far greater degrees of access to social media platform such as Facebook and Twitter, to blogs and to electronic commerce sites are also reported, both domestically and across the globe.
The logic is inescapable: while Android mobile devices may predominate in many markets, their users are comparatively unsophisticated when contrasted with iPhone users. There are many factors in play, including Apple's unarguably more mature ecosystem.
The salient point: in simplistic terms, an iPhone user is a more consistent and productive user from the point of view of of those driving social media, and those interested in the rapidly growing mobile marketing segment. Android mobile device users—to a far greater extent than iPhone users—simply employ their mobile handsets to talk and to send text messages.
There are also carrier biases in play, manifesting themselves in the form of manufacturer and distributor incentives, staff marketing SPIFFs and other ploy which skew representatives toward the sale of a variety of Android platforms, and away from iPhones. In general, where available from a given carrier, the iPhone has historically 'sold itself' to a greater degree than Android mobile devices have.
A great deal has been written about such user behavior, but I've only seen such articles appear in trade periodicals focused on marketing and social media, on and offline, and not in publications such as AppleInsider.
If you take off your consumer hat for a moment and look at what the non-comsumer players driving the mobile industry are interested in, you begin to see why iOS, the iPhone and the the iPad and iPad mini have become—and, will continue to be—dominant components of this emerging sector. There is room for Android, Windows Phone and even the Blackberry OS, but all fall far short of the importance of the iPhone when you consider post purchase user behavior.
Great post that could've been greater had you posted a few links to the articles you referred to.
Would you be that surprise if samsung sells more S4 in the next quarter than Apple sells iphone 5? That's samsung alone.
People want and like bigger screens.
Considering the 5 and 4 outsold/shipped the larger SG3 in the Dec qtr, yes it would be a minor surprise. But then again the 5 is 7 months old now.
Comments
Quote:
Originally Posted by brianloftus
There are 136.7 million smart phone users. 1% of this is 1.367 million. 0.1% is 136,700
March 2013 - Microsoft has 3% of 136.7 million or 4.1 million.
3 months prior Microsoft has 2.9% of 125.9 millions users or 3.651 million users.
In the last 3 months - there has been an addition of 10.8 million new smartphone users and 3% of this new group is 324,000.
So close, but you clearly misunderstand the numbers. Comscore does not do market share. It measures installed base ie 3% of all smartphone users in Q1 had Windows Phones. 2.9% in Q4 2012 had Windows Phones.
In Q4 2012 there were 3.61 million Windows Phone users, in Q1 2013 there were 4.1 million, so around half a million were added.
What do you mean by somewhat recent? It seems like it's been years. Remember this includes tablets which were trying to get a foothold even before the iPad was announced, so unless there is a slding scale where large tablets only count when they are 12" or more I'd say that 10% after years of effort is neither recent or good, especially when the reports keep saying how the iPad market share keeps dropping.
Why are tablets included anyway? It doesn't seem like the iPads segment is included when people complain about iPhone size yet they are included when Android numbers are brought in to show larger display sizes on Android? This does not compute for me.
Quote:
Originally Posted by anantksundaram
So, based on the earlier report, can we agree that the share is:
Apple Phones: 39%
Comparable Samsung Phones: 2.2%
Low-end Cr4p Samsung Phones: ~20%
The REST: Whatever's left
It's no wonder these bozos don't report their volumes shipped: the ASP must be too embarrassing to reveal. And no wonder that the iPhone outperforms these low-ends on just about every other metric that is measured out there.
But do you know how Comscore gets it's data, how reliable it is, etc. In other words what is their methodology and why should you trust it?
/s
We all are more accepting of the stats we want to see and question the ones we don't. It's just human nature.
Quote:
Originally Posted by Gatorguy
But do you know how Comscore gets it's data, how reliable it is, etc. In other words what is their methodology and why should you trust it?
/s
We all are more accepting of the stats we want to see and question the ones we don't. It's just human nature.
No, I don't, so I am happy to add the caveat, "if true." (Although, I honestly admit -- which is more than you guys will ever do -- it's fun for us Apple fans to pretend it's true!
Of course, it would all go away if these Android-people didn't hide their numbers, and reported volumes shipped!
Quote:
Originally Posted by fredD
Yes, it will pre pretty funny when the iPhone is reduced to a rounding error also as it has been in places like Spain. With iOS's plunging market share I would not be so glib about other operating systems with small market shares.
Spain's unemployment rate is so high that toilet paper is an extravagance, and the illegal emigrants from Africa have a higher level of education. A good portion of the computers in Spain run Windows 3.1 so who needs a smart phone if a phone is only used to text and talk?? Hmmm?
Quote:
Originally Posted by anantksundaram
No, I don't, so I am happy to add the caveat, "if true." (Although, I honestly admit -- which is more than you guys will ever do -- it's fun for us Apple fans to pretend it's true!
Of course, it would all go away if these Android-people didn't hide their numbers, and reported volumes shipped!
I was just having a bit of fun and ragging you a little. I wasn't the least bit serious.
Quote:
Originally Posted by pedromartins
That's a stupid article, as shown in some posts.
Every new OEM flagship is bigger than 4.5. It's somewhat recent, and already accounts for more than 10%.
If Apple really wants iOS dominance (if), they must release another iPhone line with a bigger screen.
That is what you don't get -- it doesn't matter how many you ship, it does matter how much (in $ profit) you sell (ROI). As long as Apple can continue to make the profits they are making and sell large volumes of iPhones, iPads, MB, etc… their job is being done. If all they wanted was to have market dominance they could sell the iPhone at cost and pickup the numbers quick. Thats shooting yourself in the foot unless you sell some other very profitable add-on (50,000,000,000 downloads @ +$9 Billion is good but not enough).Microsoft sells the XBox for a loss cause they get a huge return on their software. The iPhone doesn't support that model.
Quote:
Originally Posted by Sumergo
I know it's after 11:00 pm in Porto so maybe I'll try again with a quoted post. Where are you for conversation Pedro? ;-)
Hey Pedro,
This is from a previous post of mine:
--------------
The latest iPhone size seems good to me - both "on the hand and at the ear".
An iPad mini with phone capabilities is a middle ground for those who want more screen size & telecoms.
Full iPad and telecoms (with speakerphone for conference capabilities).
We surely don't need an excessive variety of screen sizes ranging from the usable to the bizarre do we? How about:
One your wife can actually hold in her hand.
One which can sit on your lap, and,
Something in between for those who are still unsure.
There's enough waste already without producing every "0.01" screen size variation that everyone might conceivable desire.
--------------
From a usability perspective, a phone is a device that "by definition" you can easily hold in one hand to talk. Sure you may also be able to do more (surf, read etc), but as the interaction requirements between human and device expand, you are probably going to need more screen/interaction estate.
As I say above - a phone is a phone - and it makes UX sense to keep it so as far as possible. As interaction requirements increase, so does the screen size - the less it becomes a phone, the more it becomes a pad/laptop.
Thoughts?
I saw a women walking and talking with what must have been a 4.8" or 5.0" phone held up to her head. This was the first time I had seen someone (in the wild) actually using one of these and I laughed out loud. The thing was huge! She was not a small women (just avg.). It looked ridiculous and the way she was holding it it looked like it was hard for her to see to her side -- kind of like a blinder. I just don't see the need personally.
Different strokes...
Something always overlooked in these overarching discussions about marketshare dominance by device and operating system is user behavior.
The degree to which iPhone users access electronic mail and browse the web if consistently two to four times greater than that of Android mobile device users. Far greater degrees of access to social media platform such as Facebook and Twitter, to blogs and to electronic commerce sites are also reported, both domestically and across the globe.
The logic is inescapable: while Android mobile devices may predominate in many markets, their users are comparatively unsophisticated when contrasted with iPhone users. There are many factors in play, including Apple's unarguably more mature ecosystem.
The salient point: in simplistic terms, an iPhone user is a more consistent and productive user from the point of view of of those driving social media, and those interested in the rapidly growing mobile marketing segment. Android mobile device users—to a far greater extent than iPhone users—simply employ their mobile handsets to talk and to send text messages.
There are also carrier biases in play, manifesting themselves in the form of manufacturer and distributor incentives, staff marketing SPIFFs and other ploy which skew representatives toward the sale of a variety of Android platforms, and away from iPhones. In general, where available from a given carrier, the iPhone has historically 'sold itself' to a greater degree than Android mobile devices have.
A great deal has been written about such user behavior, but I've only seen such articles appear in trade periodicals focused on marketing and social media, on and offline, and not in publications such as AppleInsider.
If you take off your consumer hat for a moment and look at what the non-comsumer players driving the mobile industry are interested in, you begin to see why iOS, the iPhone and the the iPad and iPad mini have become—and, will continue to be—dominant components of this emerging sector. There is room for Android, Windows Phone and even the Blackberry OS, but all fall far short of the importance of the iPhone when you consider post purchase user behavior.
I think you need to change
"market growth of 0.7 percent, from 21.7 percent to 20 percent"
-to-
"market growth of 0.7 percent, from 21.0 percent to 21.7 percent"
Thanks. It's ALL good news!
Quote:
Originally Posted by pedromartins
That's a stupid article, as shown in some posts.
Every new OEM flagship is bigger than 4.5. It's somewhat recent, and already accounts for more than 10%.
If Apple really wants iOS dominance (if), they must release another iPhone line with a bigger screen.
Check.
Quote:
Originally Posted by SCProfessor
Heck, I am on your side with this one.
Add another.
Quote:
Originally Posted by addabox
Big phones, phablets & tablets account for just 10% of Android's installed base
That's 10% of an actual market Apple's leaving on the table. When they have great options not to.
I believes annual total world-wide device sales are in the hundred million or higher unit range, but take that for purposes of argument. So grabbing half of that market would be five million devices (or many more - because Apple's strength is in the high end already) - priced $50-100 higher than the current 4" stretch model.
And still millions more, as many current iPhone users would pay the freight for it too.
Good for the top and bottom lines. Great for market and mind share. And happy customers with more choices.
Also, if the rumors of a cheaper iPhone model pan out, a high-margin, higher-priced large-screen model (OR just continue to deprecate the prices of preceding models as they do now, for that matter) would also balance out any margin or gross revenue drop-off as a result of releasing that device. And in the process free Apple to be as aggressive on the low-end price as they want to in order to keep gaining share - particularly in the mostly unsubsidized developing world. And then the whole smartphone device class is covered.
(Unlocked iPhone 4's are priced at $450 and 5's start at $649 and I don't imagine the rumored device could be too much cheaper and still be a "real iPhone." But $349 for a poly model might be possible I suppose - and $299 might be a magic segment-penetrating number, but would simply have to compromise on components I'd strongly bet, i.e., lesser (processor, camera, etc., etc., e.g., some two gen old bits in a plastic shell. Does anyone know what mid-range Androids go for unlocked?)
So anyway, wtf, what's not to like about that prospect? You "ergonomics nazis" can still have your beloved one thumb wonders along with the rest of the talking points from keynotes past, and those of us who want iPhone quality with Apple support and all the other advantages of going AAPL with another choice of form factor can have what we want.
Again, one size don't fit all. Which is why Apple still offers 6 distinct (and further configurable) laptop models. So what makes two phone models too much to ask for from a company of Apple's size, chops, distribution channels, ecosystem, etc?
I just don't get where the opposition to this idea comes from....
Profit share is also falling. Margins are falling. And profits are static.
This happens if you keep yourself at too high a price relative to a commodified market.
And why wouldn't Apple want to dominate an industry they created?
How would we know it's because of a bigger screen or just that the SGS 4 is a newer phone?
How do you know that those people would've chosen a bigger screen iPhone? While there are a few that leave Apple for a bigger screen phone I would say it's a very small percentage of that 10%
Bottom line: If I was forced to cut corners, I'd keep my iPad and get a cheap phone, if it had Siri capability. Which is why I'm hoping for an iPhone Nano that doubles as a wristwatch.
Quote:
Originally Posted by dasanman69
How would we know it's because of a bigger screen or just that the SGS 4 is a newer phone?
Because the S4 is shit on every single metric when compared to the iphone.
Great post that could've been greater had you posted a few links to the articles you referred to.
How many people actually know about those metrics? Very few.
Considering the 5 and 4 outsold/shipped the larger SG3 in the Dec qtr, yes it would be a minor surprise. But then again the 5 is 7 months old now.