Apple grabs No. 5 spot in growing Chinese smartphone market

Posted:
in iPhone edited January 2014
At three times the size of the U.S. market, China has become one of the most important battlegrounds in the smartphone industry, and Apple's iPhone is now the fifth-largest smartphone seller in the country.

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Apple's next iPhone grabbed eight percent of the Chinese market in the first quarter.


In the first quarter of 2013, Apple's iPhone sales were enough to garner 8 percent of China's smartphone market, according to a new analysis from Canalys (via Computerworld). Apple had fallen to sixth place in China for the third and fourth quarter of last year, but increasingly aggressive pricing tactics in the market grew sales last quarter.

Apple still trails chief rival Samsung by a large margin in the country. Samsung strengthened its already strong position in China last quarter, increasing its share from 17.7 percent to 20 percent.

Yulong Computer, Huawei, and Lenovo were the smartphone manufacturers ahead of Apple but trailing Samsung. Apple and its South Korean rival were the only two foreign companies to make the top 10 Chinese smartphone vendors. Domestic producers accounted for roughly 68 percent of Chinese smartphone sales.

With 82 million smartphones sold in the quarter, China is now by far the world's largest market for the devices. In terms of sheer numbers, China's market is more than thrice the size of the U.S., which saw 27 million units shipped in the quarter. The comparative weakness in terms of purchasing power of the average Chinese consumer, though, means that the market is most open to lower cost handsets.

Given its penchant for offering a wide array of phones from low-level to premium, Samsung is particularly suited to address the Chinese market, as evidenced by its strong position there in spite of its foreigner status.

Apple, meanwhile, has seen increasingly strong quarters in the market, despite some cultural obstacles along the way. Apple is thought to be preparing to debut its iPhone on the country's largest carrier. Many observers are uncertain of how successful the iPhone maker can be in the country, though, without a cheaper version of its smartphone to offer consumers.

China's smartphone market grew 156 percent in a year-over-year quarterly comparison. Each of the last five quarters has seen the Chinese market expanding at more than 100 percent year-over-year. China passed the U.S. in terms of active iOS and Android devices in February.

Comments

  • Reply 1 of 15
    anantksundaramanantksundaram Posts: 20,404member


    Considering that Apple is not even officially on the Chinese carrier with 715M subscribers, I'd say this is pretty darn good.


     


    Get that contract with CM done, Apple!

  • Reply 2 of 15
    nairbnairb Posts: 253member


    I don't know that being on the largest carrier is as much a factor as price. While there are some very rich in China there are a lot who still can not afford top range phones. 


     


    I would be very surprised if Samsung sales were made of more than 10% top end phones.

  • Reply 3 of 15
    gatorguygatorguy Posts: 24,212member

    Quote:

    Originally Posted by anantksundaram View Post


    Considering that Apple is not even officially on the Chinese carrier with 715M subscribers, I'd say this is pretty darn good.


     


    Get that contract with CM done, Apple!



    So we're trusting Canalys now? image


     


    Before you answer Canalys had some other estimates to share today.

  • Reply 4 of 15
    solipsismxsolipsismx Posts: 19,566member
    Considering that Apple is not even officially on the Chinese carrier with 715M subscribers, I'd say this is pretty darn good.

    Get that contract with CM done, Apple!

    It's 726 million now with a net of 16 million new customers over the previous quarter.

    They also now have 114 million "3G" customers which I think means they are close to be larger than other single nation carrier's "3G" customer base.
  • Reply 5 of 15
    macbook promacbook pro Posts: 1,605member
    solipsismx wrote: »
    It's 726 million now with a net of 16 million new customers over the previous quarter.

    They also now have 114 million "3G" customers which I think means they are close to be larger than other single nation carrier's "3G" customer base.

    This is, in my opinion, the reason that Apple doesn't "need" a low cost iPhone.
  • Reply 6 of 15
    anantksundaramanantksundaram Posts: 20,404member

    Quote:

    Originally Posted by Gatorguy View Post


    So we're trusting Canalys now? image


     


    Before you answer Canalys had some other estimates to share today.



    Heh heh. Figures.


     


    You don't have the faintest clue about the basis for my argument for IDC's numbers, do you?


     


    When/if you do figure it out, then we could consider having an intelligent conversation....

  • Reply 7 of 15
    solipsismxsolipsismx Posts: 19,566member
    This is, in my opinion, the reason that Apple doesn't "need" a low cost iPhone.

    I agree they don't need one but I can see a couple paths that would bring one to market. One is to close out competitors and another because China Mobile requested one in order to ink a deal with Apple. But in regards to those that will continue to say they Apple "needs" to launch a cheaper iPhone because the Chinese are so poor let's remember that China bought 2 million iPhone 5's over launch weekend.
  • Reply 8 of 15
    gatorguygatorguy Posts: 24,212member

    Quote:

    Originally Posted by anantksundaram View Post


    Heh heh. Figures.


     


    You don't have the faintest clue about the basis for my argument for IDC's numbers, do you?


     


    When/if you do figure it out, then we could consider having an intelligent conversation....



    What does IDC have to do with it? I guess I'm missing something. All I wanted to know is if Canalys is a trusted source for estimates in your opinion, not whether IDC is. You already made your opinion about them clear in a thread a few days back.

  • Reply 9 of 15
    anantksundaramanantksundaram Posts: 20,404member

    Quote:

    Originally Posted by Gatorguy View Post




    Quote:

    Originally Posted by anantksundaram View Post


    Heh heh. Figures.


     


    You don't have the faintest clue about the basis for my argument for IDC's numbers, do you?


     


    When/if you do figure it out, then we could consider having an intelligent conversation....



    What does IDC have to do with it? I guess I'm missing something. All I wanted to know is if Canalys is a trusted source for estimates in your opinion, not whether IDC is. You already made your opinion about them clear in a thread a few days back.



    As I said...

  • Reply 10 of 15


    Lenovo K900 debuted recently and gets on shelves for pre-order at only $699.99 at this site: http://www.jsxltech.com/collections/c1-cellphone-c2-brand-c3-lenovo/products/lenovo-k900. I would like to compare iPhone 5,Samsung Galaxy S4 and Lenovo K900. Any idea which one is better?

  • Reply 11 of 15
    kdarlingkdarling Posts: 1,640member

    Quote:

    Originally Posted by Nairb View Post


    I would be very surprised if Samsung sales were made of more than 10% top end phones.



     


    Actually, Samsung seems to do better with its nicer phones:


     




    "China Mobile, the country's largest mobile carrier with 726 million customers, is also heavily promoting new phones built for its 3G network.


    "Samsung was one of the companies to benefit from China Mobile's push, Peng said. The Korean handset maker shipped its most phones ever in China in the quarter, with its Galaxy Note II, Galaxy S3 and mid-range models selling well."


    - ComputerWorld - today




     


    It's very difficult for an outside company to compete with the super low prices available from the home grown manufacturers in China and India.

  • Reply 12 of 15
    gatorguygatorguy Posts: 24,212member

    Quote:

    Originally Posted by anantksundaram View Post


    As I said...



    Ooh, ooh. . .  I missed the announcement of Riddle-time so let me quess. . .


     


    Your answer would dismiss the article's claims anyway, since thy're made using an ill-explained methodology that references shipments but doesn't specify sales except for Apple. Therefor we should ignore the Canalys report as it may well be relying on flawed and incomplete data leading to suspect estimates. 


     


    Did I win?

  • Reply 13 of 15
    hill60hill60 Posts: 6,992member

    Quote:

    Originally Posted by KDarling View Post


     


    Actually, Samsung seems to do better with its nicer phones:


     


     


    It's very difficult for an outside company to compete with the super low prices available from the home grown manufacturers in China and India.



     


    "Samsung was one of the companies to benefit from China Mobile's push, Peng said. The Korean handset maker shipped its most phones ever in China in the quarter, with its Galaxy Note II, Galaxy S3 and mid-range models selling well."


     


    What the f*ck does "selling well" mean, is it like "smooth" sales?


     


    The vast majority of phones Samsung sells are cheap, small screened and low powered.


     


    The quote you posted does nothing to refute the obvious truth, obvious by any metric you care to measure.

  • Reply 14 of 15
    kdarlingkdarling Posts: 1,640member

    Quote:

    Originally Posted by hill60 View Post


    The vast majority of phones Samsung sells are cheap, small screened and low powered.


     


    The quote you posted does nothing to refute the obvious truth, obvious by any metric you care to measure.



     


    Then at least attempt to prove it.  Instead of always lazily sniping at what other people post, find some links and references to back up your counterclaims.  Do some work of your own.


     


    Thanks!


     


    (I used to also think that Samsung only sold low end in China, but have come to change my mind after reading about China's homegrown phone industry's sales.  Ditto for India.


     


    As noted in that ComputerWorld and other articles, native Chinese phone makers are selling smartphones as low as $68.   That's about half the price of Samsung's lowest model, AFAIK.)

  • Reply 15 of 15
    analogjackanalogjack Posts: 1,073member


    Apple should rename their Chinese product, 'The Lucky 888 iPhone' and they'd be sorted.

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