Apple TV to get CW content in new streaming deal
Television network The CW on Thursday announced it has reached a deal to stream content to the Apple TV, expanding its current at home digital options beyond Microsoft's Windows and Xbox platforms.
The CW's TV Now app for Windows 8. | Source: The CW
Company CEO Mark Pedowitz made the announcement at The CW's yearly upfront presentation in New York, reports Deadline, saying the network's TV Now apps will soon hit Apple's set-top streamer.
In the pitch to advertisers, Pedowitz pointed to his network's viewership numbers, 20 percent of which originate from digital sources. That metric is likely to grow when the installed Apple TV user base is added to the equation.
The CW said the ad-supported Apple TV app will function in much the same way as its Microsoft-centric counterparts, according to MacRumors, with no cable authentication required and full episodes available the day after first airing.
While the CW Apple TV app will be the first offered by a TV network, rumors have it that cable powerhouse HBO will be bringing a dedicated streaming service to Apple's device later this year.
The CW's TV Now is already available as a free iOS app.
The CW's TV Now app for Windows 8. | Source: The CW
Company CEO Mark Pedowitz made the announcement at The CW's yearly upfront presentation in New York, reports Deadline, saying the network's TV Now apps will soon hit Apple's set-top streamer.
In the pitch to advertisers, Pedowitz pointed to his network's viewership numbers, 20 percent of which originate from digital sources. That metric is likely to grow when the installed Apple TV user base is added to the equation.
The CW said the ad-supported Apple TV app will function in much the same way as its Microsoft-centric counterparts, according to MacRumors, with no cable authentication required and full episodes available the day after first airing.
While the CW Apple TV app will be the first offered by a TV network, rumors have it that cable powerhouse HBO will be bringing a dedicated streaming service to Apple's device later this year.
The CW's TV Now is already available as a free iOS app.
Comments
You're being generous. That's like saying Apple got streaming rights to Kalamazoo, Michigan's tee-ball league.
Aereo would be significant, but I doubt it given how they're in litigation with Apple's vendors.
The demographic makes sense.
Yawp. Expecting all of Disney's content soon.
Let the dog see the rabbit!
I know it's over for the cable companies when I can watch Formula One on my iPad!
On it's own this announcement may not excite everyone, but when I pair this with a interview with the head of Warner Archive Instant I listened to a few days ago, where he hinted that the service would be coming to "other streaming platforms this year", I wonder if this is more indication that expanded and/or customizable "apps" (channels) are on their way to the AppleTV in the near future.
Damn, I just can't find ESPN live streaming on Netflix. Someone help!
BBC iplayer content and endless other global feeds....
No doubt.
All I need is MLB and nfl and I'd drop cable in a heartbeat. If only I could get my local team....
I pay $120 and change each year to watch one MLB team. When will they figure out I don't care so much about the others and just let me pay to stream YES and My9? I'm already paying so ill probably pay again, and again, and again and n, and n+1, ...........
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I'm pretty certain they are well aware of the viewing habits of sports fans.
Quote:
Originally Posted by christopher126
...and so it begins! The cable companies days are numbered!
Let the dog see the rabbit!
I know it's over for the cable companies when I can watch Formula One on my iPad!
Super excited!
Only thing is the pricing of the service. I'm afraid Apple may not be interested in losing exiting iTunes revenue, I sincerely hope they don't try to pull off a pay per show/season.