As other posters have noticed Apple's ad campaigns seem increasingly targeted at parents, and -- yikes -- grandparents.
I think Seoul is becoming the new "California".
Compare the dynamic, youthfulness joy in Samsung's ads:
Funny how many of the young Korean females in those images have changed their hair color to look more like American girls. Everyone is wearing typical US/California style clothing as well. Face it, all things American are very trendy in Asia and they also try especially hard to emulate the style of California.
One part of driving a massive company forward is instilling in your employees a sense of momentum and purpose (beyond coming into work to collect a check). Employees can be motivated by fear, a need for recognition, a desire to be the best, a drive to destroy or demoralize the competition and numerous other factors.
Are Apple employees and managers more or less driven now, versus when the volatile Steve Jobs was metaphorically 'lighting firecrackers and dropping them into cubicles'?
All I have to say is watch the video at the opening of WWDC 2013.
"if everyone is busy making everything, how can anyone perfect anything?
we start to confuse convenience with joy...abundance with choice.
designing something takes focus..."
Apple already has the reputation. Everyone is just waiting to see what they do next so they can copy it. Looks to me the only people innovating is Apple. You people are just too impatient to wait and see...and enjoy the great things Apple has already given you.
They don't need firecrackers because they already achieved the respect and reputation they needed to drive technology to further enhance people's lives.
I'm surprised no one has mentioned this, but the "Made in California" tag line comes from the early days, when Apple wasn't competing with Microsoft or Samsung.
They were competing with IBM.
IBM. Big Blue. Dour men in dark suits promoting business computers. No one ever got fired for buying IBM. IBM treated computers like any other office machine. They crunched numbers, compiled reports and little else. The notion anyone would want one in their home was ludicrous. Computers were boring tools.
Apple came along with a California attitude. A fresh way of thinking about computers. The Apple ][ was something you could take home and the whole family could use. Yes, it would crunch numbers and write reports, but it could also play games. And they had a different attitude towards business. No ties. Jobs used to wander around the office barefoot. This was a time when people left the dreary industrial northeast to start a new life in the golden state. Ever hear "California Dreaming?" These attitudes gave "the suits" indigestion. But Apple used this to attract the kind of people who wanted to change the world.
This is why it's on there, and this is why they're still proud of it.
I'm surprised no one has mentioned this, but the "Made in California" tag line comes from the early days, when Apple wasn't competing with Microsoft or Samsung.
They were competing with IBM.
IBM. Big Blue. Dour men in dark suits promoting business computers. No one ever got fired for buying IBM. IBM treated computers like any other office machine. They crunched numbers, compiled reports and little else. The notion anyone would want one in their home was ludicrous. Computers were boring tools.
Apple came along with a California attitude. A fresh way of thinking about computers. The Apple ][ was something you could take home and the whole family could use. Yes, it would crunch numbers and write reports, but it could also play games. And they had a different attitude towards business. No ties. Jobs used to wander around the office barefoot. This was a time when people left the dreary industrial northeast to start a new life in the golden state. Ever hear "California Dreaming?" These attitudes gave "the suits" indigestion. But Apple used this to attract the kind of people who wanted to change the world.
This is why it's on there, and this is why they're still proud of it.
I work in advertising and this ad made me cringe when I first saw it. It is over-thought and feels like it came out of endless committee meetings. Jonny Ive is a design genius, but my fear is that his personality is now the driving force behind Apple. He tends to be overly careful, afraid (like Tim) of making any mistakes. This was all fine when you had Steve Jobs' fire and bravado driving things as it achieved a beautiful balance within the company. Now that Steve is gone, we have very careful people running things, afraid of making the wrong move. It's no surprise that the things that were on the drawing board when Steve died are likely still on the drawing board as they ponder and think, trying to get them perfect while the rest of the world moves on. This lousy ad is perfectly suited to all that kind of thinking and the overly safe place that Apple has become.
Basically their commercial says that their products are great because they are designed by really over paid 'free' Californians and built by mostly by really poor 'slave-like' Chinese that they don't want to mention. The only different from this and the old slave plantations of the south is that Apple has better advertising.
Sorry if that's your interpretation of of it, but it's completely wrong.
"Designed in California" is JUST a signature that their products bare. No where in any of the commercials is it implied that the products are better because they are designed in California.
If you actually knew what the hell you were talking about... You would know that right next to, "Designed in California" it also says, "Assembled in China" on their devices.
It may have been a little more effective if it wasn't only "Desinged" in CA but also assemled in America. I think they were trying to be more American after all of the Foxconn and tax crap going on right now.
Very few people care that their iPhone isn't assembled in the USA. It's just a manufactured issue by the media/bleeding heart liberals.
So the fact that very poor people from rural areas China stand in line to work in factories in urban China mean that they have true economic and political freedom? It's like poor southern slaves standing in line at the neighboring plantation because that plantation will beat them slightly less
You CANNOT compare forced slavery to low wages.
China's current labor issue is EXACTLY the same as the US over 100 years ago and it HAS NOTHING to do with slavery. Manufacturing jobs in the US and horrible labor conditions were the norm even up into 70's in some parts of this country. People had to work long hours, in poor conditions and got paid very little.
There were even some companies that paid their employees in company credits, not legal tender. The employees had to shop in company stores and live in company housing developments. Employees had very little rights.
I work in advertising and this ad made me cringe when I first saw it. It is over-thought and feels like it came out of endless committee meetings. Jonny Ive is a design genius, but my fear is that his personality is now the driving force behind Apple. He tends to be overly careful, afraid (like Tim) of making any mistakes. This was all fine when you had Steve Jobs' fire and bravado driving things as it achieved a beautiful balance within the company. Now that Steve is gone, we have very careful people running things, afraid of making the wrong move. It's no surprise that the things that were on the drawing board when Steve died are likely still on the drawing board as they ponder and think, trying to get them perfect while the rest of the world moves on. This lousy ad is perfectly suited to all that kind of thinking and the overly safe place that Apple has become.
Jony Ive doesn't run Apple marketing. Also, if Ive was really afraid of making mistakes would we have a completely redesigned iOS and MacPro (both of which have received their fair amount of criticism)?
Wow! You're an extremely ignorant person! You CANNOT compare forced slavery to low wages.
Sure you can. If you are forced to work in pitiful conditions and have no say in how you are treated it can be compared to slavery. Some factories in China control every aspect of a person's life as the workers are also residents.
Name calling really drives your attempted point home. Not.
Jony Ive doesn't run Apple marketing. Also, if Ive was really afraid of making mistakes would we have a completely redesigned iOS and MacPro (both of which have received their fair amount of criticism)?
He may not run it, but he is the #1 creative force at the company. Jobs set it up so that Jonny answers to no one. It's natural that his creative spirit is now informing everything Apple does. Jonny is amazing, but with both Steve gone and Forstall (who was his sparring partner) out of the picture. It's all Yin and no Yang.
Ace Metrix, the company Bloomberg relies on, just signed Samsung up as a major customer. Funny Bloomberg fails to mention that.
What also interesting is the fact that this report was from Bloomberg which is always ready to pick on Apple's negative. The good question is if the ad's done well, will it report it? My guess is no.
And the better question is, why do we still give any weight on this publication? It will never give us a good full picture of Apple.
China's current labor issue is EXACTLY the same as the US over 100 years ago and it HAS NOTHING to do with slavery. Manufacturing jobs in the US and horrible labor conditions were the norm even up into 70's in some parts of this country. People had to work long hours, in poor conditions and got paid very little.
There were even some companies that paid their employees in company credits, not legal tender. The employees had to shop in company stores and live in company housing developments. Employees had very little rights.
Apparently you must not be in manufacturing. Watch this video to give yourself an education how extreme low wages and slavery go hand and hand @
Let's think a bit about who this ad probably targets.
In a few months 10's of millions of iPhone 4S users will be renewing their contracts.
This ad reminds people of what the Apple experience means as a counter to the $6 Billion+ advertising campaign mounted by Samsung along with concerted efforts to spread misinformation on various forums all over the web.
Apple does not need these people switching to some shitty Android phone with a giant screen due to overhyped expectations fed by Samsung.
Basically their commercial says that their products are great because they are designed by really over paid 'free' Californians and built by mostly by really poor 'slave-like' Chinese that they don't want to mention. The only different from this and the old slave plantations of the south is that Apple has better advertising.
Actually slavery has a rather large difference from the Chinese worker experience. The slave
1) is property
2) no legal rights of person hood
3) no pay
4) cant end the contract to work
5) has no rights to free time, or time off etc.
Chinese workers
1) are not property
2) have legal rights of person hood
3) get paid
4) can end the contract to work
5) has rights to free time, or time off etc.
Which is pretty much the same as the america except he is earning less. earning less is not slavery.
Hey Oliver, how about doing a little research before spreading misinformation such as this? The survey was conducted by an agency who works for Samsung. What do they pay you for?
Comments
Hmm... You make a good point. The grading of the footage is so damn dark and depressing, yet the theme is California!
Where's the wit, charm and "wow"?
Quote:
Originally Posted by appleisbest
As other posters have noticed Apple's ad campaigns seem increasingly targeted at parents, and -- yikes -- grandparents.
I think Seoul is becoming the new "California".
Compare the dynamic, youthfulness joy in Samsung's ads:
Funny how many of the young Korean females in those images have changed their hair color to look more like American girls. Everyone is wearing typical US/California style clothing as well. Face it, all things American are very trendy in Asia and they also try especially hard to emulate the style of California.
Quote:
Originally Posted by SpamSandwich
One part of driving a massive company forward is instilling in your employees a sense of momentum and purpose (beyond coming into work to collect a check). Employees can be motivated by fear, a need for recognition, a desire to be the best, a drive to destroy or demoralize the competition and numerous other factors.
Are Apple employees and managers more or less driven now, versus when the volatile Steve Jobs was metaphorically 'lighting firecrackers and dropping them into cubicles'?
All I have to say is watch the video at the opening of WWDC 2013.
"if everyone is busy making everything, how can anyone perfect anything?
we start to confuse convenience with joy...abundance with choice.
designing something takes focus..."
Apple already has the reputation. Everyone is just waiting to see what they do next so they can copy it. Looks to me the only people innovating is Apple. You people are just too impatient to wait and see...and enjoy the great things Apple has already given you.
They don't need firecrackers because they already achieved the respect and reputation they needed to drive technology to further enhance people's lives.
I'm surprised no one has mentioned this, but the "Made in California" tag line comes from the early days, when Apple wasn't competing with Microsoft or Samsung.
They were competing with IBM.
IBM. Big Blue. Dour men in dark suits promoting business computers. No one ever got fired for buying IBM. IBM treated computers like any other office machine. They crunched numbers, compiled reports and little else. The notion anyone would want one in their home was ludicrous. Computers were boring tools.
Apple came along with a California attitude. A fresh way of thinking about computers. The Apple ][ was something you could take home and the whole family could use. Yes, it would crunch numbers and write reports, but it could also play games. And they had a different attitude towards business. No ties. Jobs used to wander around the office barefoot. This was a time when people left the dreary industrial northeast to start a new life in the golden state. Ever hear "California Dreaming?" These attitudes gave "the suits" indigestion. But Apple used this to attract the kind of people who wanted to change the world.
This is why it's on there, and this is why they're still proud of it.
Quote:
Originally Posted by SpamSandwich
Hmm... You make a good point. The grading of the footage is so damn dark and depressing, yet the theme is California!
Where's the wit, charm and "wow"?
you people are focused too much on the last line of the commercial. There's nothing in that commercial that is about California at all
it's their signature people, not their motto.
Quote:
Originally Posted by Conrail
I'm surprised no one has mentioned this, but the "Made in California" tag line comes from the early days, when Apple wasn't competing with Microsoft or Samsung.
They were competing with IBM.
IBM. Big Blue. Dour men in dark suits promoting business computers. No one ever got fired for buying IBM. IBM treated computers like any other office machine. They crunched numbers, compiled reports and little else. The notion anyone would want one in their home was ludicrous. Computers were boring tools.
Apple came along with a California attitude. A fresh way of thinking about computers. The Apple ][ was something you could take home and the whole family could use. Yes, it would crunch numbers and write reports, but it could also play games. And they had a different attitude towards business. No ties. Jobs used to wander around the office barefoot. This was a time when people left the dreary industrial northeast to start a new life in the golden state. Ever hear "California Dreaming?" These attitudes gave "the suits" indigestion. But Apple used this to attract the kind of people who wanted to change the world.
This is why it's on there, and this is why they're still proud of it.
here, here!!!
thanks, I was going to Google it when I had time.
I work in advertising and this ad made me cringe when I first saw it. It is over-thought and feels like it came out of endless committee meetings. Jonny Ive is a design genius, but my fear is that his personality is now the driving force behind Apple. He tends to be overly careful, afraid (like Tim) of making any mistakes. This was all fine when you had Steve Jobs' fire and bravado driving things as it achieved a beautiful balance within the company. Now that Steve is gone, we have very careful people running things, afraid of making the wrong move. It's no surprise that the things that were on the drawing board when Steve died are likely still on the drawing board as they ponder and think, trying to get them perfect while the rest of the world moves on. This lousy ad is perfectly suited to all that kind of thinking and the overly safe place that Apple has become.
Quote:
Originally Posted by Commodification
Basically their commercial says that their products are great because they are designed by really over paid 'free' Californians and built by mostly by really poor 'slave-like' Chinese that they don't want to mention. The only different from this and the old slave plantations of the south is that Apple has better advertising.
Sorry if that's your interpretation of of it, but it's completely wrong.
"Designed in California" is JUST a signature that their products bare. No where in any of the commercials is it implied that the products are better because they are designed in California.
If you actually knew what the hell you were talking about... You would know that right next to, "Designed in California" it also says, "Assembled in China" on their devices.
Quote:
Originally Posted by Commodification
So the fact that very poor people from rural areas China stand in line to work in factories in urban China mean that they have true economic and political freedom? It's like poor southern slaves standing in line at the neighboring plantation because that plantation will beat them slightly less
You CANNOT compare forced slavery to low wages.
China's current labor issue is EXACTLY the same as the US over 100 years ago and it HAS NOTHING to do with slavery. Manufacturing jobs in the US and horrible labor conditions were the norm even up into 70's in some parts of this country. People had to work long hours, in poor conditions and got paid very little.
There were even some companies that paid their employees in company credits, not legal tender. The employees had to shop in company stores and live in company housing developments. Employees had very little rights.
Ace Metrix, the company Bloomberg relies on, just signed Samsung up as a major customer. Funny Bloomberg fails to mention that.
Quote:
Originally Posted by mjtomlin
Wow! You're an extremely ignorant person! You CANNOT compare forced slavery to low wages.
Sure you can. If you are forced to work in pitiful conditions and have no say in how you are treated it can be compared to slavery. Some factories in China control every aspect of a person's life as the workers are also residents.
Name calling really drives your attempted point home. Not.
Quote:
Originally Posted by Rogifan
Jony Ive doesn't run Apple marketing. Also, if Ive was really afraid of making mistakes would we have a completely redesigned iOS and MacPro (both of which have received their fair amount of criticism)?
He may not run it, but he is the #1 creative force at the company. Jobs set it up so that Jonny answers to no one. It's natural that his creative spirit is now informing everything Apple does. Jonny is amazing, but with both Steve gone and Forstall (who was his sparring partner) out of the picture. It's all Yin and no Yang.
Quote:
Originally Posted by TBell
Ace Metrix, the company Bloomberg relies on, just signed Samsung up as a major customer. Funny Bloomberg fails to mention that.
What also interesting is the fact that this report was from Bloomberg which is always ready to pick on Apple's negative. The good question is if the ad's done well, will it report it? My guess is no.
And the better question is, why do we still give any weight on this publication? It will never give us a good full picture of Apple.
Quote:
Originally Posted by mjtomlin
You CANNOT compare forced slavery to low wages.
China's current labor issue is EXACTLY the same as the US over 100 years ago and it HAS NOTHING to do with slavery. Manufacturing jobs in the US and horrible labor conditions were the norm even up into 70's in some parts of this country. People had to work long hours, in poor conditions and got paid very little.
There were even some companies that paid their employees in company credits, not legal tender. The employees had to shop in company stores and live in company housing developments. Employees had very little rights.
Apparently you must not be in manufacturing. Watch this video to give yourself an education how extreme low wages and slavery go hand and hand @
Let's think a bit about who this ad probably targets.
In a few months 10's of millions of iPhone 4S users will be renewing their contracts.
This ad reminds people of what the Apple experience means as a counter to the $6 Billion+ advertising campaign mounted by Samsung along with concerted efforts to spread misinformation on various forums all over the web.
Apple does not need these people switching to some shitty Android phone with a giant screen due to overhyped expectations fed by Samsung.
Actually slavery has a rather large difference from the Chinese worker experience. The slave
1) is property
2) no legal rights of person hood
3) no pay
4) cant end the contract to work
5) has no rights to free time, or time off etc.
Chinese workers
1) are not property
2) have legal rights of person hood
3) get paid
4) can end the contract to work
5) has rights to free time, or time off etc.
Which is pretty much the same as the america except he is earning less. earning less is not slavery.