Check your math... Blackberry, Symbian, and Windows combined had exactly 0%?
I think those platforms are all trash, but they do exist. These numbers aren't believable or representative unless there is at least an "others" column.
I'd be inclined to believe 2/3rds add impression towards apple is close to truth, but obviously this firm's methods are remarkably flawed.
You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?
Doesn't add up? Then you're adding the wrong numbers. Advertisers who can afford iAds aren't dummies and most likely know not to waste ad budgets on cheap-ass fandroids. iOS users are more likely to buy from iAd advertisers, too, because they know this, and because they have money and are willing and able to pay for what they want. Savvy advertisers know that, too.
You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?
I signed up to get the report. It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.
The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.
They unsurprisingly commented that the change was probably short-lived, anyway: "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."
I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.
They also noted that people's ad views shifted from earlier in the week to Fridays.
No, Apple is not 'dead in the water'. But AAPL is: more than 40% decline from the top. On the other hand: GOOG is less than 5% off from high.
Wish bought GOOG instead of AAPL... <img alt="1frown.gif" id="user_yui_3_10_0_1_1372825361486_1303" src="http://forums-files.appleinsider.com/images/smilies/1frown.gif" style="line-height:1.231;" name="user_yui_3_10_0_1_1372825361486_1303">
And yet Apple is 100bn more "valuable". It does suck that Apple is at 400 but I bought my shares at 65.
I signed up to get the report. It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.
The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.
They unsurprisingly commented that the change was probably short-lived, anyway: "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."
I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.
They also noted that people's ad views shifted from earlier in the week to Fridays.
iPod touch views also dropped like a rock.
How dare you actually read the source material and come in here with your mere facts! Only feel-good pablum is allowed here! Who's paying you to post here, Google, Samsung, Microsoft, or some other enemy du jour? /s
How dare you actually read the source material and come in here with your mere facts! Only feel-good pablum is allowed here! Who's paying you to post here, Google, Samsung, Microsoft, or some other enemy du jour? /s
Right. Everyone knows that you're not supposed to look behind the curtain.
Wait a minute.... how is more ads on iOS a good thing?'
Like, American television has (far) more ads than European television, but I wouldn't trade for a second.
Wouldn't the platform with the least ads be the "better" platform?
Monetization of apps benefits developers immensely thus spurring developers to emphasize development on iOS rather than alternatives. Apps are a critical element of the Apple ecosystem.
Also, how is it possible that Google iOS add up to 100% of ads? Are there honestly no other mobile ad providers out there?
How well is Windows Phone or BlackBerry selling at this point? If we don't see a significant number of such products in the street then likely the advertisers don't either resulting in the conclusion that spending advertising dollars on those platforms isn't worth the effort.
Yay users are being bombarded with ads on iOS and clicking on those ads more than Android, take that Google!
I wonder if Google's management stops now and then and wonders if the back-stabbing Android program wasn't maybe one of their worst ideas. Together, with Apple, they could have ruled the world... now they may have to struggle to keep what they have. It will be an interesting story to read in a few years.
I wonder if Google's management stops now and then and wonders if the back-stabbing Android program wasn't maybe one of their worst ideas. Together, with Apple, they could have ruled the world... now they may have to struggle to keep what they have. It will be an interesting story to read in a few years.
Again many of those ads were served to iOS by Google.
Again many of those ads were served to iOS by Google.
That wasn't my point. For Google to work cross purpose to Apple has caused them a lot of exposure.
Siri uses Wolfram|Alpha which is more then just a search engine. Apple may actively be helping this source to become better and better. As of WWDC Apple has shown they will steer users to Bing that could have went to Google. Also, Apple is very friendly with Yahoo, who is much of the search engine behind Bing. Finally, Apple has dropped Google for their maps. Just one more way Google is being cut out of the access to Apple's customers.
While nothing big seems to be happening, it has got to have an effect over time, and the upside needs to out-weigh the downside. I think it was an ill-conceived move to challenge Apple. Let's see if I'm right or wrong.
That wasn't my point. For Google to work cross purpose to Apple has caused them a lot of exposure.
Siri uses Wolfram|Alpha which is more then just a search engine. Apple may actively be helping this source to become better and better. As of WWDC Apple has shown they will steer users to Bing that could have went to Google. Also, Apple is very friendly with Yahoo, who is much of the search engine behind Bing. Finally, Apple has dropped Google for their maps. Just one more way Google is being cut out of the access to Apple's customers.
While nothing big seems to be happening, it has got to have an effect over time, and the upside needs to out-weigh the downside. I think it was an ill-conceived move to challenge Apple. Let's see if I'm right or wrong.
Regardless of search engine, how many devs use admob instead of iAd?
... hitting Google right where it hurts. 96% of Google's revenue comes from ads.
Never forget that.
Oh, and ironically, Google makes more money from ads on iOS than they do from the entire Android "ecosystem," fragmented weedpatch that it is.
How does that hit "Google right where it hurts?" Haven't you ever wondered by Google produces apps for iOS devices...and Windows, and Blackberry? They're all about apps. You can bet that a lot of those iOS ads are being placed by Google.
Android is just a side project to make sure Apple doesn't take over the mobile device space and in that regard, it's done very well.
Comments
You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?
As expected. iOS users have higher disposable income. It'll be weird if iOS doesn't have a major share of the mobile ad.
Quote:
Originally Posted by tundraboy
Blasphemy! This cannot possibly be true. Don't nobody know that Apple is 'dead in the water'?
No, Apple is not 'dead in the water'. But AAPL is: more than 40% decline from the top. On the other hand: GOOG is less than 5% off from high.
Wish bought GOOG instead of AAPL...
Quote:
Originally Posted by ipen
No, Apple is not 'dead in the water'. But AAPL is: more than 40% decline from the top. On the other hand: GOOG is less than 5% off from high.
Wish bought GOOG instead of AAPL...
WS criminals just slashed AAPL to make enough room for "next big thing" and inflate the bubble again. It will come...
does this include iPad?
Quote:
Originally Posted by Spacepower
You have to sign up with the website to view the actual report. Maybe their press release only compared iOS and Android? Maybe they have more details in their full report?
I signed up to get the report. It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.
The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.
They unsurprisingly commented that the change was probably short-lived, anyway: "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."
I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.
They also noted that people's ad views shifted from earlier in the week to Fridays.
iPod touch views also dropped like a rock.
Ah. I think I read the article and some comments and tied them together.
And yet Apple is 100bn more "valuable". It does suck that Apple is at 400 but I bought my shares at 65.
Quote:
Originally Posted by KDarling
I signed up to get the report. It uses data from their own ad network company http://www.mobclix.com/, so it's basically a self-advertisement.
The info on number of ads being seen is gathered from 33,500 apps, but they don't specify any device OS ratio, or the change in that ratio over the time period, so it's meaningless from that standpoint.
They unsurprisingly commented that the change was probably short-lived, anyway: "We predict iOS impression share may start to see a decline until the release of its new iPhone in Fall 2013, as we saw a similar pattern before the release of iPhone 5."
I thought it was far more interesting that they saw a decline in ads being seen on games, and a rise in entertainment, photo and book apps.
They also noted that people's ad views shifted from earlier in the week to Fridays.
iPod touch views also dropped like a rock.
How dare you actually read the source material and come in here with your mere facts! Only feel-good pablum is allowed here! Who's paying you to post here, Google, Samsung, Microsoft, or some other enemy du jour? /s
This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads. Neverr forget that.
And for the other people commenting with similar reading comprehension problems, I'll repeat it:
This article says ABSOLUTELY NOTHING about Apple's iAds vs. Google's mobile ads.
Google doesn't give two sh1ts whether you're on iOS or android as long as you're getting their ads.
Right. Everyone knows that you're not supposed to look behind the curtain.
Like, American television has (far) more ads than European television, but I wouldn't trade for a second.
Wouldn't the platform with the least ads be the "better" platform?
Also, how is it possible that Google iOS add up to 100% of ads? Are there honestly no other mobile ad providers out there?
It's easy to overlook that fact. A good portion of those iOS ads benefit Google.
Monetization of apps benefits developers immensely thus spurring developers to emphasize development on iOS rather than alternatives. Apps are a critical element of the Apple ecosystem.
How well is Windows Phone or BlackBerry selling at this point? If we don't see a significant number of such products in the street then likely the advertisers don't either resulting in the conclusion that spending advertising dollars on those platforms isn't worth the effort.
Quote:
Originally Posted by koop
Yay users are being bombarded with ads on iOS and clicking on those ads more than Android, take that Google!
I wonder if Google's management stops now and then and wonders if the back-stabbing Android program wasn't maybe one of their worst ideas. Together, with Apple, they could have ruled the world... now they may have to struggle to keep what they have. It will be an interesting story to read in a few years.
Again many of those ads were served to iOS by Google.
Quote:
Originally Posted by SockRolid
... hitting Google right where it hurts. 96% of Google's revenue comes from ads.
Never forget that.
Actually 115% of Google's revenue comes from ads. They piss away 15% of their revenue on Android and other techie shit that doesn't make money.
Quote:
Originally Posted by Soloman
Again many of those ads were served to iOS by Google.
That wasn't my point. For Google to work cross purpose to Apple has caused them a lot of exposure.
Siri uses Wolfram|Alpha which is more then just a search engine. Apple may actively be helping this source to become better and better. As of WWDC Apple has shown they will steer users to Bing that could have went to Google. Also, Apple is very friendly with Yahoo, who is much of the search engine behind Bing. Finally, Apple has dropped Google for their maps. Just one more way Google is being cut out of the access to Apple's customers.
While nothing big seems to be happening, it has got to have an effect over time, and the upside needs to out-weigh the downside. I think it was an ill-conceived move to challenge Apple. Let's see if I'm right or wrong.
Regardless of search engine, how many devs use admob instead of iAd?
Quote:
Originally Posted by SockRolid
... hitting Google right where it hurts. 96% of Google's revenue comes from ads.
Never forget that.
Oh, and ironically, Google makes more money from ads on iOS than they do from the entire Android "ecosystem," fragmented weedpatch that it is.
How does that hit "Google right where it hurts?" Haven't you ever wondered by Google produces apps for iOS devices...and Windows, and Blackberry? They're all about apps. You can bet that a lot of those iOS ads are being placed by Google.
Android is just a side project to make sure Apple doesn't take over the mobile device space and in that regard, it's done very well.