Apple's TV service would pay networks to allow ad skipping, report says

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  • Reply 41 of 67
    MacPromacpro Posts: 19,873member
    I wish I could only pay for Formula One and view it online. Same with Tennis, Golf and well that's about it! Maybe Ironman.

    I would gladly do this and watch it via my ATV.

    Fingers crossed! It's coming. :)

    P.S. Couldn't Apple buy one of the Sat TV networks and just bypass all the greedy regional cable companies. How many Apple customers would switch to an Apple TV provider? All of them?

    Then the set top box could be an AppleTV...All problems solved! :)

    I agree. If I could cherry pick things i wanted from the networks I'd gladly pay to have them on demand. Apple should come up with packages you can tailor to suit your own needs from various networks, perhaps with better pricing as you add more. Personally I'd like to see the networks work with the likes of Apple and begin the demise of the cable companies as content providers.
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  • Reply 42 of 67

    Quote:

    Originally Posted by bmason1270 View Post


     

    I have suggested Apple buy Dish multiple times to only be laughed at. Glad to see thta there is someone else a little crazy too :)


     


    I have as well. Either DirecTV or Dish. It wouldn't matter which. Either could easily be purchased with cash.

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  • Reply 43 of 67
    I think I see how this would work. In IOS games, you can pay a fee to skip levels in games, or purchase premium content that might otherwise take weeks to acquire. Likewise, you can pay a fee to remove ads from free apps. I suspect Apple wants to give consumers the option of paying 99 cents to skip commercials for one individual show/movie. This 99 cents fee (the same amount it costs to buy one episode of a show) might also also include a digital copy of the episode, via the iTunes store, that would effectively mean that the customer has purchased a digital copy of the particular episode.
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  • Reply 44 of 67
    dasanman69dasanman69 Posts: 13,002member
    masterkona wrote: »
    I think I see how this would work. In IOS games, you can pay a fee to skip levels in games, or purchase premium content that might otherwise take weeks to acquire. Likewise, you can pay a fee to remove ads from free apps. I suspect Apple wants to give consumers the option of paying 99 cents to skip commercials for one individual show/movie. This 99 cents fee might also also include a digital copy of the episode, via the iTunes store, that would effectively mean that the customer has purchased a digital copy of the particular episode.

    You can do that now for $1.99, and don't kid yourself about $.99 shows. I doubt that'll ever be the case.
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  • Reply 45 of 67
    pendergastpendergast Posts: 1,358member
    gazoobee wrote: »
    The trouble with that argument though is that no one ever gives up the numbers and the numbers can easily be fudged. We actually have nothing but the word of those in charge as to what things actually cost.

    Given that Netflix can create original content of the same level of quality as HBO and still only charge people $8.00 a month flat fee, there is a strong argument that cable TV has been gouging us for years and years.

    Well, you can look at earnings reports.

    As was mentioned, cable companies also have infrastructure to maintain.

    Plus, Netflix isn't exactly a solid business or making money. They keep needing more cash.
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  • Reply 46 of 67
    dasanman69dasanman69 Posts: 13,002member
    pendergast wrote: »
    Well, you can look at earnings reports.

    As was mentioned, cable companies also have infrastructure to maintain.

    Plus, Netflix isn't exactly a solid business or making money. They keep needing more cash.

    But their stock keeps going up and up.
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  • Reply 47 of 67
    pendergastpendergast Posts: 1,358member
    dasanman69 wrote: »
    So you'd want the TV industry to wait 13 years before they make more when they're making plenty right now. They're not in dire straits like the music industry was plus there are plenty of alternate choices other than Apple.

    That was my point at the end; the music industry had outside pressure and NEEDED a savior. The TV industry isn't to that point yet, unless things like torrenting and DVRs get much worse.
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  • Reply 48 of 67
    applesauce007applesauce007 Posts: 1,715member


    Paying to skip adds is a well balanced idea.


    The programming gets paid for, the broadcasters make their money and the advertisers save money.  Everybody wins.


    With a huge customer base, it adds up.


     


    If I skip an ad, I probably don't care for it anyway so for the advertiser to pay to force me to watch it is foolish.


     


    This will also force advertisers to make more creative advertising that people want to watch.

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  • Reply 49 of 67
    pendergastpendergast Posts: 1,358member
    dasanman69 wrote: »
    But their stock keeps going up and up.

    They're buying blue sky. The fundamentals aren't currently solid.

    People put too much emphasis on stocks. Business succeed or fail based on fundamentals; whether they make or lose money.

    If stock price was an accurate indicator, all those dotcom companies would still be around.
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  • Reply 50 of 67
    anantksundaramanantksundaram Posts: 20,418member
    dasanman69 wrote: »
    bmason1270 wrote: »
    I have suggested Apple buy Dish multiple times to only be laughed at. Glad to see thta there is someone else a little crazy too :)

    Is it for sale?

    Everything's for sale. At the right price. :-/
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  • Reply 51 of 67
    dasanman69dasanman69 Posts: 13,002member
    pendergast wrote: »
    They're buying blue sky. The fundamentals aren't currently solid.

    People put too much emphasis on stocks. Business succeed or fail based on fundamentals; whether they make or lose money.

    If stock price was an accurate indicator, all those dotcom companies would still be around.

    Seems pretty solid to me when 1 out of 3 on the internet at night are using the service. I think that they priced themselves a little too low but they're making moves instead of sitting idly by.
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  • Reply 52 of 67
    applesauce007applesauce007 Posts: 1,715member

    Quote:

    Originally Posted by Pendergast View Post





    That was my point at the end; the music industry had outside pressure and NEEDED a savior. The TV industry isn't to that point yet, unless things like torrenting and DVRs get much worse.


    Yes they are.  People are cutting the chords left and right.


    If US broadcasters don't take the advantage, foreign broadcasters will.  


    Take British Sky News for example, they rocks in the US on Apple TV.  They could render CNN obsolete for example.


     


    If content owners agree to remain hostage behind the US cable companies, they will lose big time.  


    No more bundling of crappy programming.

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  • Reply 53 of 67
    pendergastpendergast Posts: 1,358member
    Yes they are.  People are cutting the chords left and right.
    If US broadcasters don't take the advantage, foreign broadcasters will.  
    Take British Sky News for example, they rocks in the US on Apple TV.  They could render CNN obsolete for example.

    If content owners agree to remain hostage behind the cable companies, they will lose big time.

    That's what Apple needs to sell them. They don't think they're doomed.
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  • Reply 54 of 67
    pendergastpendergast Posts: 1,358member
    dasanman69 wrote: »
    Seems pretty solid to me when 1 out of 3 on the internet at night are using the service. I think that they priced themselves a little too low but they're making moves instead of sitting idly by.

    Solid at market share, maybe, but that doesn't mean they have a solid business model. Their cash flow is terrible, they're undercapitalized, and they don't make enough money.

    Right now it's all blue sky.
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  • Reply 55 of 67
    gazoobeegazoobee Posts: 3,754member

    Quote:

    Originally Posted by Pendergast View Post





    Well, you can look at earnings reports.



    As was mentioned, cable companies also have infrastructure to maintain.



    Plus, Netflix isn't exactly a solid business or making money. They keep needing more cash.


     


    I still think on balance that we are being gouged.  The main reason is because the cable companies and networks have been in the driving seat for decades and it's just the way business works that when you're on top you generally rape everyone as much as you can.  Also, Networks survived for years solely on the revenue from commercials, and there's also the consideration that huge amounts of money are being spent on absolute crap nowadays.  it seems likely that huge amounts of money are being wasted and falling through the cracks, propping up bad shows and bad ideas, etc.  I think the networks and cable companies probably *need* a kick in the teeth and to fail catastrophically so that some kind of balance can be restored.  


     


    Personally after cutting the cable a few years back I can't see any reason to go back.  There simply isn't anything on regular network or cable TV of any quality or interest to me.  IMO Netflix, HBO, BBC and a few others produce good shows and are probably worth paying for but even then the vast majority of even those channels is dreck (again IMO of course).  For me, almost all the really good shows come from Europe anyway, and they aren't even available legally in North America so I feel quite comfortable torrenting them for free at the moment since the producers don't deign to make them available.  


     


    It will probably be five, or even ten years before I can legally get the movies and TV shows that I actually want to see and by then the whole landscape will be different so I really don't feel I even have a horse in the race sort of speak.  I'm sure it will work itself out by then and with luck we'll be able to just pick what we want to see and pay a fair and reasonable price.  In today's market I would judge that "fair" price to be roughly one quarter of what iTunes currently charges to purchase a season of a TV show.  

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  • Reply 56 of 67
    gazoobeegazoobee Posts: 3,754member

    Quote:

    Originally Posted by Pendergast View Post





    Solid at market share, maybe, but that doesn't mean they have a solid business model. Their cash flow is terrible, they're undercapitalized, and they don't make enough money.



    Right now it's all blue sky.


     


    I think you've just described Amazon's business model, and they are the darling of the market right now.  image

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  • Reply 57 of 67
    dasanman69dasanman69 Posts: 13,002member
    gazoobee wrote: »
    Personally after cutting the cable a few years back I can't see any reason to go back.

    How can you see a reason for going back if you're not watching anything? After not watching TV for years because I couldn't stand all the reality show plus cop show on top of cop show I started watching shows like Boardwalk Empire, Game of Thrones, Homeland, The Walking Dead, The Killing, and others and was pleasantly surprised at how good and different they were. Yes many networks play it safe and create shows from a hit one but there are others that aren't afraid to raise the bar and buck the trends.
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  • Reply 58 of 67
    dasanman69dasanman69 Posts: 13,002member
    gazoobee wrote: »
    I think you've just described Amazon's business model, and they are the darling of the market right now.  :)

    Because regardless of how bad their business model is customers are still flocking to them and they have little competition.
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  • Reply 59 of 67
    pendergastpendergast Posts: 1,358member
    dasanman69 wrote: »
    Because regardless of how bad their business model is customers are still flocking to them and they have little competition.

    Yes, but the sole goal of a business is to make money. If a business doesn't make money and isn't sound financially, eventually it will fail. Right now, the market is forming a bubble... They keep thinking that "someday" they'll flip a switch and start raking in the money.

    To a lesser extent, that's why Google is also a darling of the market. They make lots of money, sure, but not that much. The market thinks eventually they'll make a lot more money than they're currently making, and has inflated its price accordingly.

    When will "someday" come?

    On the other hand, companies like Apple that have solid financials and make loads of cash are punished.
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  • Reply 60 of 67
    povilaspovilas Posts: 473member


    I only keep over-the-air digital TV subscription to watch sports, but it's so cheap that my bottom line is not affected. It's about 10 USD a month. Movies and TV shows i buy online (iTunes, Amazon, Bluray if the movie is worth it). It turns out i saved a lot and didn't waste my time trying to filter all the crap on TV. Next time i'm using actual TV will be september to watch  Eurobasket 2013.

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