Selling 50% of iPhones through Apple's retail stores viewed as an unrealistic, lofty goal

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  • Reply 21 of 87
    rogifanrogifan Posts: 10,669member
    herbapou wrote: »
    That is true.  Lots of Bs going on right now. EPS estimates are very low at $7.3 and even the whisper number is just $7.5 That is a pretty big YoY decline priced in. Lets hope Apple can top that even with no new products since the end of last year.

    ok, wow, the whisper number is now even lower at $7.43   Its the first time I have ever seen those 2 numbers so close, expectations are rock bottom. We need to pay attention to Verizon numbers tomorrow and compare iphone sales to last year, same quarter.
    Everyone and their brother knows this is probably going to be a meh quarter. No matter what Apple announces the stock will tank after hours. If its better than estimates the media will say big deal, not hard to beat such low expectations. If its not, then the Apple is doomed meme will be in full force and we'll get more calls for Tim Cook to step down.

    Incidentally, how come the big 3 (Verizon, AT&T and Sprint) only specifically report iPhone activations? Why don't they ever report how many Samsung, Motorola, HTC, etc. phones they activated? They should have this information, no?
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  • Reply 22 of 87
    icoco3icoco3 Posts: 1,474member

    Quote:

    Originally Posted by jragosta View Post





    More importantly, there's no evidence that Apple has EVER stated a goal of selling 50% of iPhones through its retail stores. This is just another example of someone making up some silly claim, pretending that it's Apple's goal, and then claiming it's unrealistic.



    Once again, someone needs to track the accuracy of these analysts and ignore the ones who are always wrong (which is about 90% of them).


     


    Partly true...


     


    http://lmgtfy.com/?q=tim+cook+50%+iphone+sales+through+retail

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  • Reply 23 of 87
    pendergastpendergast Posts: 1,358member

    Quote:

    Originally Posted by herbapou View Post


     


    There were jam packed before the holidays, I have seen around 80% traffic decrease since then at the one near my workplace.. They will really need to come up with something big to make people drive extra miles just to buy an iphone. IF the carriers are selling at the same price, why would someone go to a more distant Apple Stores?



     


    I think the goal was to try to encourage new purchases when people bring their iPhones to the Genius Bar. 


     


    Makes perfect sense.


     


    50% is probably unrealistic, but isn't this an internal goal, and not one that Cook announced to investors (unlike Jobs' 1% goal)?

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  • Reply 24 of 87
    jragostajragosta Posts: 10,473member
    herbapou wrote: »
    You doubt Tim Cook comments but you dont take 5 secs to google it? 

    I did - and there's no evidence that Cook says that he wants 50% of iPhone sales from Apple stores.

    He cited the percent of sales of iPhones in Apple stores and the percent of repairs done in Apple stores (reportedly close to 50%) and said that he'd like to see those numbers more in line. That is NOT a claim that he expects 50% of iPhone sales to come from Apple stores - just that he expects the percentage to increase.
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  • Reply 25 of 87
    rhyderhyde Posts: 294member


    I can drive two miles to my AT&T store and walk out with a working iPhone (and "trickle down" my phone through the other phones on my family plan). Or I can walk into Apple's store 35 miles away and be told I have to make an appt to come back three days later. FAIL!  I avoid Apple stores as much as I possibly can. If Tim really wants me to buy from an Apple store, we need more of them (closer to home like the AT&T stores) and I need to be able to walk in, get my device quickly, and walk out.

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  • Reply 26 of 87
    asdasdasdasd Posts: 5,686member

    Quote:

    Originally Posted by jragosta View Post





    I did - and there's no evidence that Cook says that he wants 50% of iPhone sales from Apple stores.



    He cited the percent of sales of iPhones in Apple stores and the percent of repairs done in Apple stores (reportedly close to 50%) and said that he'd like to see those numbers more in line. That is NOT a claim that he expects 50% of iPhone sales to come from Apple stores - just that he expects the percentage to increase.


     


    Even that qualification of the story may not be exact, because it was an internal talk. Could be totally made up for all we know. 


     


    Carriers have shops in every village, small towns and every second street in Cities here in Ireland. Apple have the exact total of 0 stores. I can't see this working. 


     


    In any case, what did Cook mean? Carriers are not going to repair iPhones. Where would he expect iPhone users to get their stuff fixed? 

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  • Reply 27 of 87
    One word: Advertising
    The idea needs to be planted in peoples minds..."If you are going to buy an iPhone, you should go to an Apple store."
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  • Reply 28 of 87
    pendergastpendergast Posts: 1,358member

    Quote:

    Originally Posted by rhyde View Post


    I can drive two miles to my AT&T store and walk out with a working iPhone (and "trickle down" my phone through the other phones on my family plan). Or I can walk into Apple's store 35 miles away and be told I have to make an appt to come back three days later. FAIL!  I avoid Apple stores as much as I possibly can. If Tim really wants me to buy from an Apple store, we need more of them (closer to home like the AT&T stores) and I need to be able to walk in, get my device quickly, and walk out.



     


    Since when do you have to make an appointment to buy something at an Apple Store?

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  • Reply 29 of 87
    asdasdasdasd Posts: 5,686member

    Quote:

    Originally Posted by Johnny Mozzarella View Post



    One word: Advertising

    The idea needs to be planted in peoples minds..."If you are going to buy an iPhone, you should go to an Apple store."


    Get on a plane and fly. 

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  • Reply 30 of 87
    asdasdasdasd Posts: 5,686member


    I'd bet if Tim did say this, he said it in the context of cheaper iPhones. He is not going to offer the cheaper iPhones exclusively to Apple stores but will probably hope many are bought there ( which increases margins as they get the retail margin as well of course). So a bit of marketing. 


     


    Nothing to see here, except unless they build lots new Stores it isn't going to work worldwide.

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  • Reply 31 of 87

    Quote:

    Originally Posted by rhyde View Post


    I can drive two miles to my AT&T store and walk out with a working iPhone (and "trickle down" my phone through the other phones on my family plan). Or I can walk into Apple's store 35 miles away and be told I have to make an appt to come back three days later. FAIL!  I avoid Apple stores as much as I possibly can. If Tim really wants me to buy from an Apple store, we need more of them (closer to home like the AT&T stores) and I need to be able to walk in, get my device quickly, and walk out.



     


    Umm...  I've NEVER had to make an appointment in an Apple Store to make a purchase. Outside of some rare, special circumstance, I'll bet no else has ever had to do that either - EVER.

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  • Reply 32 of 87
    That will never happen!! The Apple Stores are the worst shopping experience in my life!! I absolutely hate having to go there and will never go to buy anything!! I can't be the only one who feels this way!!
    So feather than subject myself to that I can go to AT&T's website push a few buttons nd the phone arrives on my doorstep!! Seems like the way to go to me!
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  • Reply 33 of 87
    tallest skiltallest skil Posts: 43,388member
    captmark wrote: »
    The Apple Stores are the worst shopping experience in my life!! I absolutely hate having to go there and will never go to buy anything!! I can't be the only one who feels this way!!

    Walk in. Pick up what you want. Go to a blue shirt. Check out.

    Alternatively, iOS Apple Store app. Find what you want. Pay for it. Walk into the store. Take thing. Walk out. It's like stealing, but legal.

    People are going to have a very difficult time believing you.
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  • Reply 34 of 87
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by captmark View Post



     I can go to AT&T's website push a few buttons nd the phone arrives on my doorstep!! Seems like the way to go to me!


    Well yeah, if you are buying an Android phone, by all means order it online from AT&T. If you are buying an iPhone, why not use the Apple.com store? It will be on your doorstep in a day or two just like any other online purchase. Besides I always buy Apple Care+ so that would be easier from Apple I would imagine, although I have never shopped at AT&T so I don't know if they even offer Apple Care+.

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  • Reply 35 of 87
    robin huberrobin huber Posts: 4,078member
    Here's a thought. Open Apple iPhone Stores. A pared-down, perhaps even kiosk-sized version of an Apple Store that deals solely with phones. No Genius Bar, no repair, no classes–those get referred to nearest full-service store. Just a small sales force and a few select accessories.
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  • Reply 36 of 87


    Don't necessarily need more space when you are looking to take better advantage of the traffic that's already there. 50% of phone problems handled at Genius Bar along with existing traffic...

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  • Reply 37 of 87
    robin huberrobin huber Posts: 4,078member
    mstone wrote: »
    I have never shopped at AT&T so I don't know if they even offer Apple Care+.
    I'm the opposite. Have always gotten my phones at AT&T. We have a family plan with three members, and we do the "upgrade shuffle" with me always getting the latest phone when one our three staggered plans becomes eligible for upgrade. This involves shifting phones/accounts around as everyone in the family moves up one level phone. In the past this tended to flummox Apple Store employees. AT&T staff handles it more deftly. If Apple could deal with carrier plans better I would buy from them.

    Edit: I should add that my local AT&T store is much closer and opening day lines shorter. Mini-stores as suggested above would solve this.
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  • Reply 38 of 87
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by Robin Huber View Post




    This involves shifting phones/accounts around as everyone in the family moves up one level phone. In the past this tended to flummox Apple Store employees. AT&T staff handles it more deftly. If Apple could deal with carrier plans better I would buy from them.



    Can't you just take the sim card out, switch it, and restore, sync from a backup or iCloud? After two years AT&T will unlock your phone.

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  • Reply 39 of 87
    rhyderhyde Posts: 294member

    Quote:

    Originally Posted by mstone View Post


    Can't you just take the sim card out, switch it, and restore, sync from a backup or iCloud? After two years AT&T will unlock your phone.



    Unless, of course, your family has iPhone 5, 4s, 4, and 3g models. The sim cards (don't yet) float down the line. It does require some intervention from AT&T.

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  • Reply 40 of 87
    mstonemstone Posts: 11,510member

    Quote:

    Originally Posted by rhyde View Post




    Quote:

    Originally Posted by mstone View Post


    Can't you just take the sim card out, switch it, and restore, sync from a backup or iCloud? After two years AT&T will unlock your phone.



    Unless, of course, your family has iPhone 5, 4s, 4, and 3g models. The sim cards (don't yet) float down the line. It does require some intervention from AT&T.



    Thx,  forgot about that.

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