New 'Stanford 2' Apple Store reveals new architectural design language
Apple is expected to revamp the architectural design of its Apple Store outlets as it opens new locations worldwide, the first example of which was revealed on Monday at the forthcoming "Stanford 2" store in Northern California.
As reported by ifoAppleStore, the new Stanford location features an open design with three all-glass walls and a steel roof overhang running around the store's perimeter. The architecture allows for a huge amount of natural light to cascade in, as well as maximum product exposure to passersby.
Inside, the wide space is covered with gray Italian stone tiles, while the rear wall is made from a similar gray stone that holds a long backlit display unit. Two doors in the wall lead to a second retail area with additional wooden display tables.
Apple also reworked the plaza immediately outside of the store to maintain symmetry, reconstructing a pair of bench/planter features flanking the store's front door.
View from side of Stanford 2 Apple Store.
Apple's new architectural style will also be seen at future stores in Portland, Ore. and Aix-en-Provence in France.
The publication said that products were arriving to the Stanford 2 Apple Store on Monday ahead of a possible opening day on Sept. 14.
As reported by ifoAppleStore, the new Stanford location features an open design with three all-glass walls and a steel roof overhang running around the store's perimeter. The architecture allows for a huge amount of natural light to cascade in, as well as maximum product exposure to passersby.
Inside, the wide space is covered with gray Italian stone tiles, while the rear wall is made from a similar gray stone that holds a long backlit display unit. Two doors in the wall lead to a second retail area with additional wooden display tables.
Apple also reworked the plaza immediately outside of the store to maintain symmetry, reconstructing a pair of bench/planter features flanking the store's front door.
View from side of Stanford 2 Apple Store.
Apple's new architectural style will also be seen at future stores in Portland, Ore. and Aix-en-Provence in France.
The publication said that products were arriving to the Stanford 2 Apple Store on Monday ahead of a possible opening day on Sept. 14.
Comments
Now MSFT will need to change their store to ape Apple... again.
Am I missing something? What's new about this? It looks similar to the stores I've seen in Melbourne and Sydney.
I don't know about the Melbourne store, but the Sydney store has stone columns and is built into a city block while this has three walls that are solid glass. The roofs are also a little different
Looks a smidge like the yacht deign? Flat protruding horizontals with transparent simple verticals?
Just amazing looking, but I don't like the lack of functional exterior barriers to prevent 'smash and grab' thefts.
Just like with Apple's iTunes Store strategy against piracy, these designs are meant to be visually striking and inviting for the honest customers who flock to the store to buy lots of products. Far more attention must be paid to facilitating commerce than to isolated incidents of crime.
Though a smash and grab may be possible, those glass panels look to be about 1.5" thick and possibly tempered. Imagine the weight! I sure wouldn't want to be inside a crash vehicle with most of one of those panels crashing down on me like a glass guillotine. If nothing else, the fallen pieces could easily crush the perps and/or create a formidable barrier to escape.
Just like with Apple's iTunes Store strategy against piracy, these designs are meant to be visually striking and inviting for the honest customers who flock to the store to buy lots of products. Far more attention must be paid to facilitating commerce than to isolated incidents of crime.
Though a smash and grab may be possible, those glass panels look to be about 1.5" thick and possibly tempered. Imagine the weight! I sure wouldn't want to be inside a crash vehicle with most of one of those panels crashing down on me like a glass guillotine. If nothing else, the fallen pieces could easily crush the perps and/or create a formidable barrier to escape.
This is what happens:
Looks very similar to the Scottsdale, Kierland store, except for the glass side, but the whole building looks so open when passing and it stands out from the building next door.
Looks very similar to the Scottsdale, Kierland store, except for the glass side, but the whole building looks so open when passing and it stands out from the building next door.
I was just there yesterday am....and that was my first thought when I saw this photo.
P.S. That store is always busy, but it is spacious enough that it's OK. I can still get to handle the stuff on the tables.
The grand opening with t-shirts for the first fifteen hundred guests is tomorrow morning Saturday September 7 at 10 am. I'll be there about 4AM to get in the queue.
5:40am and I am the only person here. I'm number one in the queue and there is no number two. ! ????