What new directions should Apple explore?
With such a formidable array of talented engineers, designers and creatives and their current range of state of the art products, not to mention a great pile of cash, where next? Watches are 'so yesterday', unless they can relate closely to our ever evolving needs. Desktop machines are likely to continue to be needed, but with much greater power, interactivity, connectivity and productivity.
The interconnectivity of iPhones, iPads and Mac computers is already at the 'useful' stage. How far could this go?
The current decline and difficulties that Microsoft are encountering illustrates the difficulties that companies can get into if they do not place their products in relation to ever changing customer needs.
What do you think?