Apple partner Qualcomm pans iPhone 5s A7 CPU as 'gimmick,' yet hints at own 64-bit chip

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  • Reply 21 of 172
    Quote:

    Originally Posted by AppleInsider View Post



    Consumer performance, Chandrasekher noted, would be largely unaffected, as the use cases most in need of 64-bit are large, server-class applications.

     

    iOS server? ;)

  • Reply 22 of 172
    Regarding 64-bits, Qualcomm sounds just like Samsung as described by Jean-Louis Gassee:

    It's nothing. You don't need it. We'll have it in six months.
  • Reply 23 of 172
    He's lucky Steve isn't still around to hear him say that. With him, it'd be personal. Either he would lose his job or Apple would have a new supplier.

    BTW, this Saturday is the second anniversary of Steve's death. RIP.
  • Reply 24 of 172
    He's just talking his book. Everybody does it.
  • Reply 25 of 172
    jragostajragosta Posts: 10,473member
    Forgetting all the hype and theory (most of the complainers ignore the fact that there's more to the A7 than memory addressing), the proof is in the pudding.

    Apple's A7 with two cores at 1.3 GHz (and the corresponding energy consumption) is roughly equivalent to a four core AMD chip from anyone else at 2.3 GHz. Clearly, Apple's chip is a very high performing chip and does so at low energy consumption. If you want to call that a gimmick, go ahead.
  • Reply 26 of 172
    MacProMacPro Posts: 19,483member
    Probably as quick as mine did when I said Apple would never go back to plastic :embarrass  

    You're OK, it's not 'plastic' it's 'magic plastic'. "unlike any plastic phone you’ve ever held" :D
  • Reply 27 of 172
    Nokia and BB disregard iphone 1 as a gimmick and ignore its true value. Do not let history repeat itself. Apple has not been known to put gimmicks into their devices. Seri appeared to be a gimmick at first but now after several updates it is working much better.
  • Reply 28 of 172
    bilbo63bilbo63 Posts: 285member
    I'm pretty sure that there is a more important reason why they went with a 64 bit chip beyond marketing, Apple just haven't tipped their hat yet. Once again Apple's competition will be caught off guard and scramble to keep up.
  • Reply 29 of 172
    tnsftnsf Posts: 203member
    Insignificant or "zero benefit" changes don't normally warrant a public statement from a VP. Nice try Qualcomm. You make a lot of really great stuff and you've delivered a lot of innovation in the wireless world, but don't try and downplay the significance of what Apple is doing. Its disrespectful, especially coming from a fellow innovator.
  • Reply 30 of 172

    Originally Posted by AppleInsider View Post


    .......

    At the same time, though, Chandrasekher seemed to hint that Qualcomm ? which supplies the LTE chips used inside Apple's mobile devices ? would itself be rolling out a 64-bit mobile processor at some point in the future.

    ........

     

    But obviously those will be used in server class smartphones only.

     

    LOL.

  • Reply 31 of 172
    jkichlinejkichline Posts: 1,363member

    It would be and will be a gimmick on Android... because it can't figure out how to make use of the extra horsepower. But since this is Apple, and since they deeply integrated arm64 into Xcode and the Objective-C runtime, the gains are real. Ask any game developer who has taken advantage of that. Faster plus better battery life? Good luck Qualcomm.

  • Reply 32 of 172
    He's just mad that his uber-clocked gazillion core Snapdragon 800 is no faster than Apple's highly efficient dual core processor.

    And the Snspdragon 800 is barely 2 months old, so nobody can claim the usual "imagine that - a brand new processor is faster than a 6/9/12 month old processor" BS that the apologists throw around. For all intents and purposes the A7 and Snapdrsgon 800 were released at the same time and represent the pinnacle of SoC designs for their respective companies. And Apple has proven their superiority when it comes to processor design.

    Now wait until the A7X comes out.
  • Reply 33 of 172
    ejmsejms Posts: 1member
    He said: "There's zero benefit a consumer gets from that."

    Why his company wants to come with a 64-bit CPU then????????

    What a retard!
  • Reply 34 of 172
    Quote:

    Originally Posted by pedromartins View Post

     

    p.s: forgot about memory on idevices. still 16gb on a 700€ phone? please.


    €700? Really? What is Apple's portion of the price, versus all the taxes that your politicians have piled on to that price?

  • Reply 35 of 172
    Quote:

    Originally Posted by allenbf View Post



    So, Apple puts in a 64 bit chip, building for the future, and it's panned as "gimmicky." Samsung cheats on benchmarking scores and it's a "feature."



    Yeah, I think I understand.

     

    You gotta understand Qualcomm's perspective. 5 years ago, Apple wasn't even in the chip business. However, this is pretty much ALL Qualcomm does.

     

    The A4/A5 CPUs were a little behind the contemporary processors, but made up for it using the GPU.

     

    A6 and variants almost caught up to the contemporary chips.

     

    The A7 has taken a leap forward which demonstrates the unique advantages Apple's integration gives it. Something Qualcomm just cannot replicate. Like the guy points out, Qualcomm is gonna wait for Google to deliver a 64 bit capable OS before they release a 64 bit chip. OTOH, the 3rd party devs need to wait for Google to release the 64 bit OS, then Qualcomm to release the 64 bit chip, and only then can the 64 bitness be useful for other devs.

     

    Apple has already provided all of that in the iPhone 5s. 64 bit chip, 64 bit OS backwards compatible with 32 bit chips, all 64 bit first party apps, and easy conversion methods for 3rd party apps.

     

    It will take years for Android and partners to reach where Apple has reached today.

  • Reply 36 of 172

     ...said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in aninterview with Techworld. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."   

     

    Really? 

     

    "From an engineering efficiency standpoint it just makes sense to do that," Chandrasekher said. "Particularly the OS guys will want it at some point in time."  

     

    Translation-      we're working on our own marketing gimmick

     

     

    Dust off your resume boys-     could be a Senior VP  CMO  job opening up at Qualcomm.     

  • Reply 37 of 172
    evilutionevilution Posts: 1,398member

    Apple is just setting the table for the future feast.

  • Reply 38 of 172
    Quote:

    Originally Posted by Richard Getz View Post

     

    Zero benefits? This coming from a processor manufacturer? His statement is more gimmick than really informative. 


    He basically just said that his own companies major products provide "zero benefits" to customers.

  • Reply 39 of 172
    jungmarkjungmark Posts: 6,918member
    Apple doesn't do gimmicks. Besides it's really for the future. Devs can develop 64 bit apps now so when it does become more "useful" in the future, the Apps will be there ready to take advantage.

    That's the difference between Apple and android: Apple plans ahead deliberately while Android just adds to feature lists with no planning (*cough* NFC *cough*).
  • Reply 40 of 172
    Quote:

    Originally Posted by Robin Huber View Post



    He's lucky Steve isn't still around to hear him say that. With him, it'd be personal. Either he would lose his job or Apple would have a new supplier.

     

    There is zero getting around Qualcomm in the mobile industry. They essentially own everything that is CDMA, and 21% of  LTE, good luck. Almost no one else is making broadband modems like they are these days. 

     

    Quote:

    Originally Posted by jragosta View Post



    Forgetting all the hype and theory (most of the complainers ignore the fact that there's more to the A7 than memory addressing), the proof is in the pudding.



    Apple's A7 with two cores at 1.3 GHz (and the corresponding energy consumption) is roughly equivalent to a four core AMD chip from anyone else at 2.3 GHz. Clearly, Apple's chip is a very high performing chip and does so at low energy consumption. If you want to call that a gimmick, go ahead.

    This is a key point. the PPW is much higher for the A7 making it the superior option. The end experience, even from that chart yesterday don't show it crazy ahead in real world usage though. The whole 1GB RAM thing to me is more about forcing developers to have a cohesive experience across all devices they are targeting than anything else, for now. 

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