richard getz wrote: »
Probably as quick as mine did when I said Apple would never go back to plastic :embarrass
But obviously those will be used in server class smartphones only.
It would be and will be a gimmick on Android... because it can't figure out how to make use of the extra horsepower. But since this is Apple, and since they deeply integrated arm64 into Xcode and the Objective-C runtime, the gains are real. Ask any game developer who has taken advantage of that. Faster plus better battery life? Good luck Qualcomm.
p.s: forgot about memory on idevices. still 16gb on a 700€ phone? please.
€700? Really? What is Apple's portion of the price, versus all the taxes that your politicians have piled on to that price?
You gotta understand Qualcomm's perspective. 5 years ago, Apple wasn't even in the chip business. However, this is pretty much ALL Qualcomm does.
The A4/A5 CPUs were a little behind the contemporary processors, but made up for it using the GPU.
A6 and variants almost caught up to the contemporary chips.
The A7 has taken a leap forward which demonstrates the unique advantages Apple's integration gives it. Something Qualcomm just cannot replicate. Like the guy points out, Qualcomm is gonna wait for Google to deliver a 64 bit capable OS before they release a 64 bit chip. OTOH, the 3rd party devs need to wait for Google to release the 64 bit OS, then Qualcomm to release the 64 bit chip, and only then can the 64 bitness be useful for other devs.
Apple has already provided all of that in the iPhone 5s. 64 bit chip, 64 bit OS backwards compatible with 32 bit chips, all 64 bit first party apps, and easy conversion methods for 3rd party apps.
It will take years for Android and partners to reach where Apple has reached today.
...said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in aninterview with Techworld. "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that."
"From an engineering efficiency standpoint it just makes sense to do that," Chandrasekher said. "Particularly the OS guys will want it at some point in time."
Translation- we're working on our own marketing gimmick
Dust off your resume boys- could be a Senior VP CMO job opening up at Qualcomm.
Apple is just setting the table for the future feast.
Zero benefits? This coming from a processor manufacturer? His statement is more gimmick than really informative.
He basically just said that his own companies major products provide "zero benefits" to customers.
There is zero getting around Qualcomm in the mobile industry. They essentially own everything that is CDMA, and 21% of LTE, good luck. Almost no one else is making broadband modems like they are these days.
This is a key point. the PPW is much higher for the A7 making it the superior option. The end experience, even from that chart yesterday don't show it crazy ahead in real world usage though. The whole 1GB RAM thing to me is more about forcing developers to have a cohesive experience across all devices they are targeting than anything else, for now.