Amazon taunts Apple's new iPads, advertises smaller Kindle Fire HDX as 'lighter than Air'
In response to Apple's new iPads, Amazon took a direct shot at its competitor on the front page of its website Wednesday, saying the Kindle Fire HDX is "lighter than Air" --?even though the new Kindle achieves that weight with a smaller display.
The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.
While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.
Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.
Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.
The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.
While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.
Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.
Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.
Comments
And for a smaller screen and lessor processor, the weight difference isn't that big. Oops.
Amazon, go pick better battles.
So, basically, “Not Legally Comparable to Air” would be a better tagline.
LOL, gonna pick one Fire HDX up really soon!
It's only a 32 bit processor
64 bits weigh twice as much as 32 bits, right?
Of course it's lighter than the iPad Air. It's only a 32 bit processor
Can't tell if serious...
All this does is make Amazon look cheap in my eyes.
I love Kindle... on my iPad.
Of course it's lighter than the iPad Air. It's only a 32 bit processor and a smaller screen.
Say whaatttt?
Yep.
Well, I guess if one has the lesser of products to offer buyers, one attempts to emphasize whatever positives one can.
It also has sticky black plastic all over, very reminiscent of Finnish licorice!
The iPad Air's 4x3 9.7" screen is over 33% larger than the Kindle Fire HDX's 16x9 8.9" screen. It is a lot more than the "0.8 inches" would imply. The iPad is in a different class altogether.
It's even larger comparing the 7.9" iPad mini to the Nexus 7. The iPad mini's screen is 43% larger. The "Fandroids" who harp on and on about the "small" iPhone screen seem to ignore the size difference when lumping the iPad mini into the "7-inch" category.
Still, it's a fairly clever ad even if comparing apples and oranges.
well, that and the fact there are fewer apps shipped with it, making it that much lighter ... but i'll leave the exact math to you.
Love that smaller device actually being lighter! INNOVATION!
LOL, but hey that's one way they used to get "diet" bread: slices were half the thickness.....