Apple ships set of four Mac Pro posters to select journalists ahead of December launch

Posted:
in General Discussion edited January 2014
Apple on Monday shipped out to journalists promotional packages for the upcoming Mac Pro, with each containing a set of four large posters showing off different close-up views of the forthcoming pro-level computer.

Mac Pro
Source: Jeff Carlson's Flickr


As noted by TechCrunch, the four posters came in a large black tube with shiny metal top, somewhat reminiscent of the Mac Pro. The Cupertino company rarely sends printed material to press outlets.

Each poster highlights a specific feature of the forthcoming machine, including the top air outlet, fan vents, the internal triangular heat sink and a shot of the external casing with Apple logo.

On the back of one poster, a message reads:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
Among the journalists to receive the package are Jeff Carlson of TidBITS, CNET's Scott Stein and Jim Rossman of the Dallas Morning News.
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Comments

  • Reply 1 of 36
    Que all the Mac Pro haters. It doesn't have internal hard drive bays..... It's so bad, cry cry cry.
  • Reply 2 of 36
    darthW WTF
  • Reply 3 of 36
    I cannot put my external HDs on top of this thing as it has no solid "roof".
  • Reply 4 of 36
    This copy sounds more like something Microsoft would write. I'm in disbelief that Apple marketing actually approved such a cheesy, crass line.

    What's next, dub step iPad ads?
  • Reply 5 of 36
    Oh wow, rewrite the whole front page - four new posters coming out from Apple!!! That's just what I need, not a computer, but posters. And four of them. One to every wall in my room.
  • Reply 6 of 36
    auxioauxio Posts: 2,487member

    The posters are nice.  The copy is a bit cheesy, kinda sounds like a car commercial.  Should have just used Phil's tagline: "can't innovate my *ss..."

     

    And seriously gotApple, printing up a set of posters is what's delaying the Pros from shipping?

  • Reply 7 of 36
    gotapple wrote: »
    Oh wow, rewrite the whole front page - four new posters coming out from Apple!!! That's just what I need, not a computer, but posters. And four of them. One to every wall in my room.

    Better pad those walls.
  • Reply 8 of 36
    Someone is clearly jealous about not getting those posters…….. :D
  • Reply 9 of 36
    palegolaspalegolas Posts: 1,346member
    I've never been considering a Mac Pro until now. Nothing to do with the posters though ;-)
  • Reply 10 of 36
    You have the iCloud, what do you need a hard drive for?
  • Reply 11 of 36
    droidftwdroidftw Posts: 1,009member

    Suspicious story is suspicious.  I tried to verify this story elsewhere but couldn't find any mention of these posters from any of the major news outlets.

  • Reply 12 of 36
    sockrolidsockrolid Posts: 2,789member

    Originally Posted by gotApple View Post



    I cannot put my external HDs on top of this thing as it has no solid "roof".

     

    And you won't be able to put bread sticks in it because it isn't hollow.

    First world problems galore.

  • Reply 13 of 36

    So disappointed in the message on the back of the posters.

     

    Great machine, Truly awesome.

     

    Great posters. Nice idea.

     

    But then they completely ruined it with the alluding to curse words.

     

    Nothing professional about that - curious since this is the Mac PRO.

     

    Apple going from class to crass?

     

    Let's clean it up, Cupertino.

  • Reply 14 of 36
    rmb0037rmb0037 Posts: 142member
    9secondko wrote: »
    So disappointed in the message on the back of the posters.

    Great machine, Truly awesome.

    Great posters. Nice idea.

    But then they completely ruined it with the alluding to curse words.

    Nothing professional about that - curious since this is the Mac PRO.

    Apple going from class to crass?

    Let's clean it up, Cupertino.
    Agreed
  • Reply 15 of 36
    MacProMacPro Posts: 19,492member
    You have the iCloud, what do you need a hard drive for?

    Well, once we get RAID 0 iCloud maybe ... :D
  • Reply 16 of 36
    MacProMacPro Posts: 19,492member
    rmb0037 wrote: »
    Agreed

    Couldn't agree more, it's totally f#$%^&g silly! No even worse it's b%$#@y disrespectful.
  • Reply 17 of 36
    rogifanrogifan Posts: 10,669member
    Oh no Apple used the word shit. We are all scarred for life!
  • Reply 18 of 36
    MacProMacPro Posts: 19,492member
    rogifan wrote: »
    Oh no Apple used the word shit. We are all scarred for life!

    There go the southern bible belt sales ... oh well ...
  • Reply 19 of 36
    appexappex Posts: 687member
    Bring the Apple Thunderbolt 2 Display!
  • Reply 20 of 36
    MacProMacPro Posts: 19,492member
    appex wrote: »
    Bring the Apple Thunderbolt 2 Display!

    Yeah! :D
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