GM, Audi, Hyundai, Honda, nVidia officially join Google's Android automotive push

Posted:
in General Discussion edited March 2014
Google's bid to counter Apple's iOS in the Car strategy with an Android-based solution gained a new head of steam Monday with the announcement of the Google-led Open Automotive Alliance.

Open Automotive Alliance


Word of the initiative first surfaced last week with a report that Google and German marque Audi would soon announce a partnership aimed at bringing Android-powered "infotainment" systems to the carmaker's vehicle lineup. With the addition of General Motors, Hyundai, and Honda, Google now counts 4 of the top 10 auto manufacturers in the world as backers.

The Open Automotive Alliance appears to be modeled on the Open Handset Alliance, a Google-led consortium that drives commercial development of Android for mobile devices. Chipmaker nVidia is a member of both groups and is so far the only technology company other than Google on the automotive roster.

According to the cabal's website, "timing from each automaker will vary, but [consumers] can expect to see the first cars with Android integration by the end of this year." Talks with the National Highway Traffic Safety Administration are said to have already begun.
The world's largest automaker, Toyota, remains unaffiliated.
It is unclear what Monday's announcement means for Apple's iOS in the Car program. GM, Hyundai, and Honda were among the manufacturers previously tabbed as Apple partners and have already announced vehicles sporting the iPhone-powered system for release in 2014.

General Motors sees "huge opportunities for the Android platform" in future vehicles, connected car chief Mary Chan said in a release announcing the alliance. The company began integrating Apple's Siri Eyes Free functionality, a precursor to iOS in the Car, in several 2014 models where it has received "remarkable" customer response.

In the same release, Honda R&D head Yoshiharu Yamamoto said the Japanese marque is "very pleased to join this alliance with Google as a founding member because Honda is committed to providing the very best connected-car experience to our customers." Honda, like General Motors, has already added Siri Eyes Free capability and introduced a new iPhone-powered in-dash system for 2014 Civic and 2015 Fit models.
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Comments

  • Reply 1 of 128
    I'm very happy about this announcement, I am in the market for a car this year, and this helps me identify the car brands I will not be buying from.
  • Reply 2 of 128
    bilbo63bilbo63 Posts: 285member
    Everyone's Smartphone should be able interface with their vehicle. It shouldn't be Android only or Apple only. An "open conduit" is the best solution in my opinion. That said, my iPhone will have to be fully compatible with my next car. It WILL be a factor in which car I get.
  • Reply 3 of 128
    Although this won't be how i choose my next car, my lease is up in a year and half and I'm hoping i can get something that connects to my iPhone...

    This does seem like a big win for android but I'm sure eventually the car company's will realize that 90% of android users have no idea how to use their phone.
  • Reply 4 of 128
    rogifanrogifan Posts: 10,669member
    I thought a bunch of automakers including Honda were involved in iOS in the car. So how does this work? Do consumers get to chose whether they want iOS or Android in their car? Or will it be model based?
  • Reply 5 of 128
    rogifanrogifan Posts: 10,669member
    bilbo63 wrote: »
    Everyone's Smartphone should be able interface with their vehicle. It shouldn't be Android only or Apple only. An "open conduit" is the best solution in my opinion. That said, my iPhone will have to be fully compatible with my next car. It WILL be a factor in which car I get.
    Is iOS in the car only compatible with iOS devices?
  • Reply 6 of 128
    gatorguygatorguy Posts: 23,469member
    rogifan wrote: »
    I thought a bunch of automakers including Honda were involved in iOS in the car. So how does this work? Do consumers get to chose whether they want iOS or Android in their car? Or will it be model based?

    I believe the intent of the OAA is to develop solutions that can integrate iPhones, Android phones, Blackberry, Windows or whatever. I don't think Apple has the same goal.
  • Reply 7 of 128
    tallest skiltallest skil Posts: 43,399member
     

    CES 2014: GM, Audi, Hyundai, Honda, nVidia…


     

    nVidia makes cars now?

     

    Oh, is that what the Titan is? 

     

    Originally Posted by Bilbo63 View Post

    Everyone's Smartphone should be able interface with their vehicle. It shouldn't be Android only or Apple only.


     

    Well, have a platform worth developing for and maybe they’ll develop for it. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 8 of 128
    gatorguygatorguy Posts: 23,469member
    nVidia makes cars now?

    Oh, is that what the Titan is? 

    Well, have a platform worth developing for and maybe they’ll develop for it. :lol:
    NVidia is working with both Apple and Google on their automotive plans. As it should be IMO but YMMV.
  • Reply 9 of 128
    gatorguygatorguy Posts: 23,469member
    sog35 wrote: »
    This is an idiot move by Audi.  Without Apple integration they will be look at like a cheap car brand.

    What makes you think they won't be able to use iDevices with whatever solutions the Google-led OAA offers? Sounds like an argument without a basis. If I've understood correctly iOS in the Car is meant to supplement manufacturer's own systems for those using Apple devices. The OAA has a different idea in mind.

    IMO a couple of posters are commenting by reflex. Android. Bad. Bad Google. Evil.
  • Reply 10 of 128
    jpmiajpmia Posts: 63member
    sog35 wrote: »
    This is an idiot move by Audi.  Without Apple integration they will be
    look at like a cheap car brand.

    So tru, dont they know that people that buy their expencive cars have ios?
  • Reply 11 of 128
    I fear it will crash my car
  • Reply 12 of 128
    bilbo63bilbo63 Posts: 285member
    Quote:

    Originally Posted by Rogifan View Post





    Is iOS in the car only compatible with iOS devices?

    I thinks so, but I don't know for sure. My iPhone connects to my KIA Sorento now, but it doesn't do much more than control audio media and phone. (no internal display in my model)

  • Reply 13 of 128
    MacProMacPro Posts: 19,505member
    forthought wrote: »
    I'm very happy about this announcement, I am in the market for a car this year, and this helps me identify the car brands I will not be buying from.

    Exactly. The wife's new Lexus works really well with the iPhone, even Siri control while driving. Connection via your choice of Bluetooth or USB.
  • Reply 14 of 128
    jkichlinejkichline Posts: 1,365member

    I wouldn't trust an Android device connected to my car. Sorry. Too much malware on that platform.

  • Reply 15 of 128
    rogifanrogifan Posts: 10,669member
    gatorguy wrote: »
    What makes you think they won't be able to use iDevices with whatever solutions the Google-led OAA offers? Sounds like an argument without a basis. If I've understood correctly iOS in the Car is meant to supplement manufacturer's own systems for those using Apple devices. The OAA has a different idea in mind.

    IMO a couple of posters are commenting by reflex. Android. Bad. Bad Google. Evil.
    Google isn't going to work on something like this if there's nothing in it for them. No company would. I wonder then how Google is benefiting, unless there's user tracking or car dashboards will now be full of ads...
  • Reply 16 of 128
    MacProMacPro Posts: 19,505member
    gatorguy wrote: »

    partial quote... :D Android. Bad. Bad Google. Evil.

    OMG, you have at last seen the light ... ;)
  • Reply 17 of 128
    rob53rob53 Posts: 3,057member
    Quote:

    Originally Posted by Gatorguy View Post





    I believe the intent of the OAA is to develop solutions that can integrate iPhones, Android phones, Blackberry, Windows or whatever. I don't think Apple has the same goal.

    That's not what the article says and that's never what Google has in mind. All they want to do is to push another way to force advertising onto everything they can. Just think, they'll be able to map everywhere you drive and let the NSA grab their data.

  • Reply 18 of 128
    jkichlinejkichline Posts: 1,365member

    Also... what's with all these companies just copying Apple? Apple announced iOS in the car like two years ago when Forstall gave the iOS 6 keynote. Typical of this show... take what Apple invented and try to pass it off as your latest and greatest idea and then claim that it was "obvious". Well, if it was so obvious, why didn't you do it first? Same crap with all these shows.

  • Reply 19 of 128
    MacProMacPro Posts: 19,505member
    rogifan wrote: »
    Google isn't going to work on something like this if there's nothing in it for them. No company would. I wonder then how Google is benefiting, unless there's user tracking or car dashboards will now be full of ads...


    Don't you all see ...? It's so the new Google robots can find which cars to stomp on in the new world order.
  • Reply 20 of 128
    flaneurflaneur Posts: 4,526member
    gatorguy wrote: »
    What makes you think they won't be able to use iDevices with whatever solutions the Google-led OAA offers? Sounds like an argument without a basis. If I've understood correctly iOS in the Car is meant to supplement manufacturer's own systems for those using Apple devices. The OAA has a different idea in mind.

    IMO a couple of posters are commenting by reflex. Android. Bad. Bad Google. Evil.

    What makes me think that is that they don't say a single word about that level of "openness" on their own website, linked to in the story here. All kinds of other puffery, but nothing about anything but Android.

    Perhaps you have other information you could link to.
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