Apple named most valuable 'billion dollar brand' in US
According to a report released on Tuesday, Apple is the most valuable billion-dollar U.S. brand name, topping a list of 500 firms including branding heavyweights like Google, Microsoft, Coca-Cola and McDonalds.
In brand consulting agency Brand Finance's "Billion Dollar Brands" list, Apple's brand is worth $104.6 billion, putting it comfortably ahead of runner-up Google's $68.6 billion valuation, reports the Silicon Valley Business Journal.
As noted by the publication, Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company's brand and combining the result with expected future revenue.
Overall, tech companies took five of the top ten spots, with Microsoft coming in third, GE in fifth and Amazon.com in seventh. The tech sector dominated the list and accounted for 23 percent of the total.
Silicon Valley in particular is home to seven of the top 50 companies, including Intel, Cisco, Oracle, Hewlett-Packard, eBay, Facebook, PayPal and Yahoo. California came out as the No. 1 state by brand value with its companies generating a total of $484 billion.
In brand consulting agency Brand Finance's "Billion Dollar Brands" list, Apple's brand is worth $104.6 billion, putting it comfortably ahead of runner-up Google's $68.6 billion valuation, reports the Silicon Valley Business Journal.
As noted by the publication, Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company's brand and combining the result with expected future revenue.
Overall, tech companies took five of the top ten spots, with Microsoft coming in third, GE in fifth and Amazon.com in seventh. The tech sector dominated the list and accounted for 23 percent of the total.
Silicon Valley in particular is home to seven of the top 50 companies, including Intel, Cisco, Oracle, Hewlett-Packard, eBay, Facebook, PayPal and Yahoo. California came out as the No. 1 state by brand value with its companies generating a total of $484 billion.
Comments
Seems like a lot more.
Apple, after all, is one brand, with other companies having subsidiaries out of their name.
/s
Karma. God. Schadenfreude.
Brand Finance?
This fits Apple/Tim Cook perfectly:
Wish I may, wish I might
Have this I wish tonight
Are you satisfied?
Dig for gold, dig for fame
You dig to make your name
Are you pacified?
All the wants you waste
All the things you've chased
Then it all crashes down
And you break your crown
And you point your finger
But there's no one around
Just want one thing
Just to play the king
But the castle's crumbled
And you're left with just a name
Where's your crown, King Nothing?
Where's your crown?
You're just nothing
Where's your crown, King Nothing?
You're just nothing
Absolutely nothing
...
Maybe hard to believe, but some of us of higher ideas than the mere accumulation of obscene amounts of cash on the back of exploited workers in China and easily duped, brainwashed, superficial, customers...
The higher they rise, the harder they fall....
I love that the company that most despises branding and marketing has by far the most valuable brand in the world.
Karma. God. Schadenfreude.
Despises branding and marketing? Apple is a corporation (and a dang successful one at that). There's no chance that Apple despises branding and marketing. None.
And that's not a slight on Apple either. They should care about branding and marketing (which they obviously do).
It's limited to U.S. brand names.
Sarcasm. Just that you have some idiot that thinks she knows how and when the downfall of Apple will be.
It's just I've read so many stories of Samsung trying to buy their way into the media with paying all the stars and then it backfires when the people are shown using iPhones...LOL Kinda like LeBron James starts posting on twitter with an iPhone complaining about losing all his data on his Note and Ellen and others like Beckham with the photo ops and then posting with iPhones. Kinda ironic.
I mean it wasn't but a few years ago that we saw photos of Windows computers being unloaded at the Apple HQ loading docks.
I just find it all funny.
I love that the company that most despises branding and marketing has by far the most valuable brand in the world.
Karma. God. Schadenfreude.
Perhaps there is a correlation.
Perhaps some people do care/perceive what Apple tries to do.
Despises branding and marketing? Apple is a corporation (and a dang successful one at that). There's no chance that Apple despises branding and marketing. None.
And that's not a slight on Apple either. They should care about branding and marketing (which they obviously do).
Well, her/she meant this - https://vimeo.com/88907392 - Apple’s Former Marketing Chief - Allison Johnson
?And you’ll know why most people do not get Mr. Jobs. Any word’s meaning is not always constant.
Seems like a lot more.
Apple, after all, is one brand, with other companies having subsidiaries out of their name.
Yeah that number seems kinda low. I think they forgot to carry the 1 or something when adding.
EDIT: I guess the only thing I can think of is thats Apple's value in the US. The $474B is their worldwide value. Just throwing something out there as to how they got such a low amount.
Despises branding and marketing? Apple is a corporation (and a dang successful one at that). There's no chance that Apple despises branding and marketing. None.
And that's not a slight on Apple either. They should care about branding and marketing (which they obviously do).
You are correct of course. But compare Apple’s stealth marketing in which you don’t see that many ads except for extremely targeted ones with Samsung’s blitzkrieg ad campaign with ads in every magazine you pick up, a total blizzard of TV ads, sponsorship of just about any sporting event you can name. And what are the results? In the U.S. the iPhone has 42% market share and Samsung has 28% according to the latest estimates. Apple leverages its superior design and customer service, a certain mystique halo effect, and word of mouth. An Apple product announcement causes ripples throughout the tech universe. Compare that with Samsung’s strange, weird, sometimes laughable productions.
Apple is a certified genius at branding and marketing. Nobody comes close.
What makes you think Apple despises branding and marketing? On the contrary they embrace it, and one of the best at it IMO.