Apple Store logos and employee uniforms go green for Earth Day
In commemoration of Earth Day, Apple Stores around the world have changed the color of the iconic Apple logo's leaf section green, while employees were given special green t-shirts to wear for the day.
Flagship Apple Store at Hong Kong's International Finance Centre. | Source: AppleInsider staff photo
A number of Apple Store customers and passersby have posted to Instagram and Twitter pictures of the specially decorated Apple logos. Additional photos, retweeted by ifoAppleStore's Gary Allen, show employees from outlets where the local time is already Tuesday (Earth Day) sporting green shirts emblazoned with the green-leafed icon.
As seen in the above photo from the Apple Store in Hong Kong's ifc mall, the top leaf portion of the trademark logo has been colored green, while the bottom apple section remains a standard white. A number of examples from a variety of stores can be found in the gallery below.
The clever design tweak comes one day following the launch of Apple's "Better" environmental campaign. On Monday, the company released a short video narrated by CEO Tim Cook touting numerous Apple projects aimed to not only decrease the company's impact on the environment, but to aid in the world's health.
Cook's ad was posted alongside a revamped environmental responsibility mini-site on Apple's official webpage that walks visitors through major company initiatives like hardware recycling and the use of renewable energy at data centers, corporate installations and retail stores. The well-timed environmental push was planned to coincide with Earth Day.
Apple Stores rarely modify the company's logo save for World AIDS day when the outlets tint the entire apple and leaf red to match a special line of (RED) products. Apple donates a portion of (RED) sales to the Global Fund to fight AIDS in Africa.
Flagship Apple Store at Hong Kong's International Finance Centre. | Source: AppleInsider staff photo
A number of Apple Store customers and passersby have posted to Instagram and Twitter pictures of the specially decorated Apple logos. Additional photos, retweeted by ifoAppleStore's Gary Allen, show employees from outlets where the local time is already Tuesday (Earth Day) sporting green shirts emblazoned with the green-leafed icon.
As seen in the above photo from the Apple Store in Hong Kong's ifc mall, the top leaf portion of the trademark logo has been colored green, while the bottom apple section remains a standard white. A number of examples from a variety of stores can be found in the gallery below.
The clever design tweak comes one day following the launch of Apple's "Better" environmental campaign. On Monday, the company released a short video narrated by CEO Tim Cook touting numerous Apple projects aimed to not only decrease the company's impact on the environment, but to aid in the world's health.
Cook's ad was posted alongside a revamped environmental responsibility mini-site on Apple's official webpage that walks visitors through major company initiatives like hardware recycling and the use of renewable energy at data centers, corporate installations and retail stores. The well-timed environmental push was planned to coincide with Earth Day.
Apple Stores rarely modify the company's logo save for World AIDS day when the outlets tint the entire apple and leaf red to match a special line of (RED) products. Apple donates a portion of (RED) sales to the Global Fund to fight AIDS in Africa.
Comments
And the Mac is temporarily renamed the Granny Smith?
And how much energy was used to make and transport all those green t-shirts to retail staff?
And how much energy was used to make and transport all those green t-shirts to retail staff?
Evidently not so much, otherwise Apple wouldn't view it as cost effective and environmentally worth while and wouldn't have done it.
And the Mac is temporarily renamed the Granny Smith?
Well if you're talking about the Mac mini you could just call it that...its about that old now....
I look at one US McDonald's restaurant and the amount of waste it produces every day is shameful.
I applaud Apple for its efforts!
Exactly what I was thinking. Although I suppose they could re-use the tshirts for the next few years. Either way, it's more
marketingawareness campaigning than anything else.Really?! What made it look like a stalk to you?
It looks like a leaf but atop an apple is the stem. I always assumed it was a stylized stem.
It looks like a leaf but atop an apple is the stem. I always assumed it was a stylized stem.
I always saw the absence of a stem. The stem would be facing the opposite way.
*sigh* I looked for an old knockoff product that had an identical Apple logo with the stem drawn in. Can’t seem to find a picture of it…
edit: None of those.
Nope.