ComiXology ceases iOS in-app purchases following Amazon acquisition
After being bought by online retailer Amazon, digital comics platform ComiXology has discontinued its legacy iOS application and issued an entirely new release that lacks a digital storefront, allowing the company to avoid Apple's 30 percent cut of in-app purchases.
ComiXology has one of the top grossing iPad apps for years.
ComiXology sent out an email to customers on Saturday vaguely stating that a "new" application for iPhone and iPad has been released, while the old one is being retired. At no point does the email explain to users that the new version lacks a digital storefront, meaning users must access the Safari browser to purchase new titles.
As a carrot to entice users to switch over, the company has offered customers a $5 ComiXology gift card. Switching to the new application requires users to sync their in-app purchases in the legacy application, then installing the new option from the App Store and logging into their account.
The switch comes shortly after Amazon announced it had purchased ComiXology, which is responsible for the popular iPad and iPhone app named "comics." It has consistently ranked near the top of the iOS App Store's top grossing charts for iPad, while ComiXology is also responsible for the official iPad comic reading applications for major publishers Marvel, DC, Image, and more. Others, such as Dark Horse, have their own separate iOS applications and digital platforms.
As of Saturday, the applications for Marvel, DC and others remain untouched, and users can continue to purchase digital titles through the iOS apps. But those who upgrade to the new ComiXology must access the service's website to buy content.
That's the same approach Amazon uses with its Kindle platform, which lacks the ability to buy titles through the official Kindle app. Instead, users must visit Amazon in their browser to buy books, and those titles can then be downloaded and read through the official iOS app.
Amazon does this to bypass Apple's App Store rules, which guarantee the iPad maker a 30 percent cut of all content sold through downloadable applications. By forcing users to access a browser, Amazon can keep its percentage of sales without needing to pay 30 percent to Apple.
ComiXology has one of the top grossing iPad apps for years.
ComiXology sent out an email to customers on Saturday vaguely stating that a "new" application for iPhone and iPad has been released, while the old one is being retired. At no point does the email explain to users that the new version lacks a digital storefront, meaning users must access the Safari browser to purchase new titles.
As a carrot to entice users to switch over, the company has offered customers a $5 ComiXology gift card. Switching to the new application requires users to sync their in-app purchases in the legacy application, then installing the new option from the App Store and logging into their account.
The switch comes shortly after Amazon announced it had purchased ComiXology, which is responsible for the popular iPad and iPhone app named "comics." It has consistently ranked near the top of the iOS App Store's top grossing charts for iPad, while ComiXology is also responsible for the official iPad comic reading applications for major publishers Marvel, DC, Image, and more. Others, such as Dark Horse, have their own separate iOS applications and digital platforms.
As of Saturday, the applications for Marvel, DC and others remain untouched, and users can continue to purchase digital titles through the iOS apps. But those who upgrade to the new ComiXology must access the service's website to buy content.
That's the same approach Amazon uses with its Kindle platform, which lacks the ability to buy titles through the official Kindle app. Instead, users must visit Amazon in their browser to buy books, and those titles can then be downloaded and read through the official iOS app.
Amazon does this to bypass Apple's App Store rules, which guarantee the iPad maker a 30 percent cut of all content sold through downloadable applications. By forcing users to access a browser, Amazon can keep its percentage of sales without needing to pay 30 percent to Apple.
Comments
Talk about biting the hand that feeds.
Amazon's current bestseller: how to lose friends and alienate people.
Sunnuvabeeyotch. Well, I'll be buying fewer comics now. I get the vast majority of mine through iTunes cards.
(edit:) Just sent Comixology some polite feedback, letting them know that I will no longer be buying comics through them because of this decision. I know I'm just one itty-bitty little customer, but I have to wonder how many other people will take the same stance. Probably hardly any. Oh, well.
Your final paragraph is incorrect. While you can browse the store from within the old app (which you can also do in the new app, but only using the Search function), you CANNOT make purchases any longer. You are limited to adding items to your Wish List for purchase on the web site, or downloading content previously purchased.
I delete my app......
Amazon's stock took a bath on Friday, down $33+ [nearly 10%] by missing estimates, and with a P/E = 476.11 expect this bubble to burst in 2014.
I'm real glad that AMZN took a big hit the other day.
They've been getting a free pass for far too long. Weak earnings after weak earnings, and yet Wall Street would keep rewarding them. Unbelievable.
LOL! People's reactions aren't as hilarious as they were when Google bought Nest, but it's pretty close.
LOL! People's reactions aren't as hilarious as they were when Google bought Nest, but it's pretty close.
How are these reactions hilarious? People using the ComiXology app for iOS are using it because they have an iOS device. If they have an iOS device, it means they like Apple, or are happy with their Apple product. So when Amazon takes a little swipe at Apple by removing the in-app purchase feature, thus removing Apple's 30%, it's understandable they would be unhappy.
I can understand that Amazon wants to try and make every penny they can, but they must not know the loyalty of an Apple customer. I suspect they will know it soon.
Yes, it's definitely a step back, but I don't think that Comixology users will abandon the platform en masse, especially if they're invested a lot in comics already.
If Amazon wants to provide their own payments infrastructure and sidestep Apple's, somewhat inconveniencing users, then that's their right. If it's the wrong decision, I'm sure they'll have the metrics from lost customers to make it obvious.
And, for the record, I do not agree with the ruling against Apple in the eBooks case, just in case you thought I was pro-Amazon.
I think most people will get their comics however they have to. They really don't care if Apple gets 30% cut.
I think most people will get their comics however they have to. They really don't care if Apple gets 30% cut.
You're right, most people probably don't care about that, but I do think that they care about convenience.
If somebody can no longer purchase from within the app and somebody would now have to go to a website? That sounds real crappy, and they'll probably lose a lot of business.