Any company, in this case Microsoft should be embarrassed by this ad. A guy walking around with colors off the back of Ronald McDonald through a cool and "edgy" urban alley with hipsters in wool caps at every turn.... fire the ad agency or the executing the signed off on this one.
Agreed.
To me, this guys comes off as a smarmy *ouchebag without any sense of style or even irony.
I've got to say that I prefer Nokia's choice of design over Apple's choices with the iPhone 5c. Nokia have still got the second best industrial design team in my opinion.
So you can only advertise your unique selling points? Well the iPhone 5C certainly wasn't the first colourful phone or smartphone, so where was your criticism of their incessant promotion of colour in the "for the colorful" advertising campaign? Not unique, so tone deaf, right?
There's no irony. MicroNokia are advertising colour as a feature of their device, and a part of that will also be allegory towards being different with a different kind of phone from everyone else has. Both of those are true, and that's fine. No news here.
Apart from some of Nokia's fans, Apple's use of color on the iPhone 5c had more associations with the company's own use of color on the previous year's iPod touch and in iPods over the previous decade. Apple sold colorful case holders for its iPhones for years.
For Microsoft to start off with a commercial that only makes mention of color, at a time when color is strongly associated with iPhone 5c due to ubiquitous advertising, is the point here. Nokia never had a big business based on selling bright colors. It mostly sold cheap phones (ASP of around $40!) and tried to market its higher end Lumias as having nice cameras. That didn't work very well.
Nobody is saying Microsoft "can't" advertise colors. It's just not a very competent strategy for advertising itself as creative and original and breaking from the pack when all it can advertise is also having the predominate feature of the top selling middle tier phone it aspires to compete against.
This article has a really defensive tone for some reason. This ad is not an attack on Apple.
It is merely an expression of the uniqueness of Nokia Windows Phones.
If you're going to argue that colored phones are not unique, let me remind you that Nokia was making brightly colored phones long before the iPhone 5c was released. "Phones" being the operative word here. If anything, the 5c was a reaction to the Lumia than the other way around. Also, the colors are vey different, the 5c preferring paler pastel shades to the Lumia's candy colors.
Oh, and one more thing
Don't pretend the iPhone was the first phone with a fingerprint scanner or a voice assistant or a metal body. Apple just managed to get all these things right. Well, except for the voice-assistant thing. But anyway, Nokia just happened to get the colored plastic body right. So why don't you stop whining and let them have their miniscule victory
It's not even really an ad for the devices. It could be an ad proclaiming the partnership between Microsoft and Nokia
Or the drastic color difference could just be a tool to draw attention to the character. The title after all is "Not Like Everybody Else", not "For the Colorful"
Quote:
Originally Posted by AppleInsider
wearing yellow earbuds attached to a brightly colored phone that could be mistaken for an iPhone 5c until it presents the Metro interface of Microsoft's Windows Phone.
Yeah, it looks EXACTLY like the 5c...
...unless you count the massive black circle on the back and the sharp corners and the color difference
With Microsoft now owning Nokia's phone business you'd expect they'd quickly distance themselves from the Android-fork OS Nokia developed for their X phone. Surprisingly that answer is apparently "Nope". Microsoft will still use it on some future phones.
Because it'll make more money? It sold out completely in China the day of release
I don't understand why you're so surprised.
Unlike Google, Microsoft was even fine with a Windows/Android hybrid, which just shows they're pretty open about their products
Has anyone experienced pop up ads when clicking on stories or in an area where there is no link on this site?
I'd appreciate it if someone can respond. Thanks
Yes, I have seen this on the iPad, which displays the full "desktop" version of the site. If I touch some empty region of the page and release before the iPad registers a long press or scroll, the touch is converted to a click and it opens some ad. If this is intentional, I find it vile, nasty web site etiquette. The kind of web programming that belongs on porn sites and link farms.
This article has a really defensive tone for some reason. This ad is not an attack on Apple.
It is merely an expression of the uniqueness of Nokia Windows Phones.
If you're going to argue that colored phones are not unique, let me remind you that Nokia was making brightly colored phones long before the iPhone 5c was released. "Phones" being the operative word here. If anything, the 5c was a reaction to the Lumia than the other way around. Also, the colors are vey different, the 5c preferring paler pastel shades to the Lumia's candy colors.
Oh, and one more thing
Don't pretend the iPhone was the first phone with a fingerprint scanner or a voice assistant or a metal body. Apple just managed to get all these things right.
This comment has a really defensive tone for some reason.
The original article acknowledges that Nokia was selling colored phones before Apple, and points out that Apple was touting colors in tech before it was even making phones.
Nothing in the article said anything about Apple being the first to include a fingerprint sensor, and neither "metal" nor voice assistant were even mentioned.
Apple promoted using multiple colors back in 2008, I don't think it was linked with buyer personality though:
[VIDEO]
Nokia's early Lumia ads were really terrible, like Powerpoints and the same repeating stock background music:
[VIDEO]
[VIDEO]
Maybe they were running out of money back then. They changed tactic to promote the camera:
[VIDEO]
[VIDEO]
They had a couple of ads where everybody else used competing phones and tablets and were engaged in fighting while a couple of people had Lumia phones. At least they were honest about how many people had Lumia phones but they never focused on color. Consumers commented on the colors but again no link between colors and buyers. Apple's ad agency made the push for colors to relate to colorful people. This Nokia ad direction looks like a rip-off. It doesn't really matter if Nokia had colorful phones first, phones have had cameras before the Lumia. The marketing message is supposed to be unique. It doesn't surprise me though as the ads overall are terrible. Hopefully Microsoft/Nokia will keep using the same agency as they're doing a great job for Apple.
Why is Appleinsider promoting, even defending Apple like an attorney? Can't they just write a f***ing article with just news for once? This is propaganda, and really bad propaganda as well.
Comments
Any company, in this case Microsoft should be embarrassed by this ad. A guy walking around with colors off the back of Ronald McDonald through a cool and "edgy" urban alley with hipsters in wool caps at every turn.... fire the ad agency or the executing the signed off on this one.
Agreed.
To me, this guys comes off as a smarmy *ouchebag without any sense of style or even irony.
Blech.
Lumia too complex to use ! (I am not wearing gloves all the time !)
I've got to say that I prefer Nokia's choice of design over Apple's choices with the iPhone 5c. Nokia have still got the second best industrial design team in my opinion.
So you can only advertise your unique selling points? Well the iPhone 5C certainly wasn't the first colourful phone or smartphone, so where was your criticism of their incessant promotion of colour in the "for the colorful" advertising campaign? Not unique, so tone deaf, right?
There's no irony. MicroNokia are advertising colour as a feature of their device, and a part of that will also be allegory towards being different with a different kind of phone from everyone else has. Both of those are true, and that's fine. No news here.
Apart from some of Nokia's fans, Apple's use of color on the iPhone 5c had more associations with the company's own use of color on the previous year's iPod touch and in iPods over the previous decade. Apple sold colorful case holders for its iPhones for years.
For Microsoft to start off with a commercial that only makes mention of color, at a time when color is strongly associated with iPhone 5c due to ubiquitous advertising, is the point here. Nokia never had a big business based on selling bright colors. It mostly sold cheap phones (ASP of around $40!) and tried to market its higher end Lumias as having nice cameras. That didn't work very well.
Nobody is saying Microsoft "can't" advertise colors. It's just not a very competent strategy for advertising itself as creative and original and breaking from the pack when all it can advertise is also having the predominate feature of the top selling middle tier phone it aspires to compete against.
I'd appreciate it if someone can respond. Thanks
People say the 5C colors are ugly but I look at that first Nokia video and think the same thing.
They're not ugly.
This article has a really defensive tone for some reason. This ad is not an attack on Apple.
It is merely an expression of the uniqueness of Nokia Windows Phones.
If you're going to argue that colored phones are not unique, let me remind you that Nokia was making brightly colored phones long before the iPhone 5c was released. "Phones" being the operative word here. If anything, the 5c was a reaction to the Lumia than the other way around. Also, the colors are vey different, the 5c preferring paler pastel shades to the Lumia's candy colors.
Oh, and one more thing
Don't pretend the iPhone was the first phone with a fingerprint scanner or a voice assistant or a metal body. Apple just managed to get all these things right. Well, except for the voice-assistant thing. But anyway, Nokia just happened to get the colored plastic body right. So why don't you stop whining and let them have their miniscule victory
It's not even really an ad for the devices. It could be an ad proclaiming the partnership between Microsoft and Nokia
Or the drastic color difference could just be a tool to draw attention to the character. The title after all is "Not Like Everybody Else", not "For the Colorful"
wearing yellow earbuds attached to a brightly colored phone that could be mistaken for an iPhone 5c until it presents the Metro interface of Microsoft's Windows Phone.
Yeah, it looks EXACTLY like the 5c...
...unless you count the massive black circle on the back and the sharp corners and the color difference
Lumia too complex to use ! (I am not wearing gloves all the time !)
...Are you saying you need to use gloves to use a Lumia?
Because...well that's just not true
At all
With Microsoft now owning Nokia's phone business you'd expect they'd quickly distance themselves from the Android-fork OS Nokia developed for their X phone. Surprisingly that answer is apparently "Nope". Microsoft will still use it on some future phones.
Because it'll make more money? It sold out completely in China the day of release
I don't understand why you're so surprised.
Unlike Google, Microsoft was even fine with a Windows/Android hybrid, which just shows they're pretty open about their products
Yes, I have seen this on the iPad, which displays the full "desktop" version of the site. If I touch some empty region of the page and release before the iPad registers a long press or scroll, the touch is converted to a click and it opens some ad. If this is intentional, I find it vile, nasty web site etiquette. The kind of web programming that belongs on porn sites and link farms.
Incorrect.
According to reports Microsoft was NOT fine with an Android/Windows hybrid.
http://www.pcworld.com/article/2108462/microsoft-and-google-arent-happy-with-mutant-android-windows-hybrids.html
http://arstechnica.com/gadgets/2014/03/google-and-microsoft-are-out-to-stop-dual-boot-windowsandroid-devices/
So now you better understand why I'm surprised.
Bit of a 'Life of Brian' here, surely.
Also Microsoft missed a trick by not using Jimmy and the Boys' version instead of the original.
Then there was the bit where the guy drops the phone, which was not dissimilar to Virgin Atlantic's famous ad, or the Best Western spoof.
Miley could help them sell more stuff.
Well, in that case Nokia pre-copied Apple... have they no shame!
This article has a really defensive tone for some reason. This ad is not an attack on Apple.
It is merely an expression of the uniqueness of Nokia Windows Phones.
If you're going to argue that colored phones are not unique, let me remind you that Nokia was making brightly colored phones long before the iPhone 5c was released. "Phones" being the operative word here. If anything, the 5c was a reaction to the Lumia than the other way around. Also, the colors are vey different, the 5c preferring paler pastel shades to the Lumia's candy colors.
Oh, and one more thing
Don't pretend the iPhone was the first phone with a fingerprint scanner or a voice assistant or a metal body. Apple just managed to get all these things right.
This comment has a really defensive tone for some reason.
The original article acknowledges that Nokia was selling colored phones before Apple, and points out that Apple was touting colors in tech before it was even making phones.
Nothing in the article said anything about Apple being the first to include a fingerprint sensor, and neither "metal" nor voice assistant were even mentioned.
Apple promoted using multiple colors back in 2008, I don't think it was linked with buyer personality though:
[VIDEO]
Nokia's early Lumia ads were really terrible, like Powerpoints and the same repeating stock background music:
[VIDEO]
[VIDEO]
Maybe they were running out of money back then. They changed tactic to promote the camera:
[VIDEO]
[VIDEO]
They had a couple of ads where everybody else used competing phones and tablets and were engaged in fighting while a couple of people had Lumia phones. At least they were honest about how many people had Lumia phones but they never focused on color. Consumers commented on the colors but again no link between colors and buyers. Apple's ad agency made the push for colors to relate to colorful people. This Nokia ad direction looks like a rip-off. It doesn't really matter if Nokia had colorful phones first, phones have had cameras before the Lumia. The marketing message is supposed to be unique. It doesn't surprise me though as the ads overall are terrible. Hopefully Microsoft/Nokia will keep using the same agency as they're doing a great job for Apple.
Not the days to hate Microsoft. These are the days to hate Google and embrace Microsoft.
/* But do not buy any Microsoft product. */
If the fight is between Apple and Microsoft - Apple is ours.
If the fight is between Google and Apple - Apple is ours.
If the fight is between MS and Google - MS is ours.
IF the fight is between Samsung and Google - Google is ours.
Anybody who chooses Microsoft over Google has as much flavor as a dirt sandwich.
Google and Apple are both amazing, innovative companies that are contributing to the better of humanity.
Microsoft is and always was a soul sucking leech that deserves to die. Watching it die slowly over the next decade will be quite entertaining.
Samsung makes good microwaves.