Awful, over-priced headphones. A low-volume music subscription service. What's the attraction for a company such as Apple? I just don't see this happening.
Seems most agree that Beats are over valued, heavily based average consumer headphones and Apple should be interested in better products but I think Apple is looking at the Engineers and not the products. Someone in Engineering Apple thinks has what they want and is willing to pay.
Eager to hear confirmation from Apple. Beats has done a wonderful job of branding, and they have emulated Apples business model, integrating hardware with software.
The acquisition may be a bit off the norm for Apple but there are advantages here for Apple to segment Beats - have their products cater to customers at the low end of the price tier, which would help Apple remain Apple.
I have a hard time believing Apple would be purchasing Beats for their hardware. If Apple was looking to get into the audio business there's plenty of better companies they could purchase. I'm guessing its the streaming music side of the house. Maybe Apple has big plans to shake up iTunes or something.
Looks beats I don't like the quality of the sound becasue they insane the base but the design is great. Maybe is patents Apple is going after and also they could probably some how use them in iWatch or Apple Watch.
Hmm. Apple obviously already has iTunes radio and Apple branded earbud headphones. Apple also has the #1 brand in every demographic including teens. So if Apple buy Beats, then Beats must have something ELSE that Apple wants and/or needs.
This sounds like such BS, and especially for that price. What could Apple possibly gain from this?
Is their subscription service any threat to Apple?
I listen to my music and all audio using as clean an audio path as possible. Why in the hell would anybody want to bastardize and mutilate their music by applying some sort of "Beats audio" filter or whatever the hell it is to it? Beats audio didn't exactly help HTC sell that many phones I think.
I am 100% against all such concepts, and I never use "sound enhancer" on iTunes either.
I sure as hell hope that Beats Audio won't be built into any future Apple products. If that happens, then there had better be a damn option to turn the crap off, if that's what the customer desires, and that's exactly what this customer desires.
Whenever I see somebody walking down the street with Beats headphones, I instantly know that they are clueless about audio, somebody probably took a crap in their ears, and 9 out of 10 times, they look like complete dorks.
I absolutely believe it's true-- though think the price might be a bit high. It makes perfect sense. Beats is a premium-priced brand of headphones. There's nothing that amuses me more than reading all these apple fan bois-- of which I am one-- denigrate Beats because they are "over-priced for what you get". Isn't that the same argument we've heard from the WIndows and Android crowd for years and in all product categories? I don't own a pair but I know people that do and they love them. The company know how to market-- I'm a frequent traveler and just as most tablets I see on a flight are Ipads, most over-ear headphones I see are Beats, and not just on kids. They clearly aren't pieces of crap as prevalent as they are in the current culture.
I think a big part of this acquisition that seems to be being over-looked is how this plays into the wearable market. Audio technology will play a big part in whatever that market ends up looking like. You add the licensing issues tied with a subscription type service and it seems pretty logical to me, if at a bit of a premium.
Comments
I only ask as I don't read that paper these days. I assume this is the UK paper?
...and give Google something to worry about.
I still hold that Google stealing Apple's IP will cost them mightily in the long run, and I won't shed a tear.
I truly hope so.
I, for one, am ready for the iBeat ____ jokes.?
woah
The acquisition may be a bit off the norm for Apple but there are advantages here for Apple to segment Beats - have their products cater to customers at the low end of the price tier, which would help Apple remain Apple.
Even a phone perhaps ...
Hmm. Apple obviously already has iTunes radio and Apple branded earbud headphones. Apple also has the #1 brand in every demographic including teens. So if Apple buy Beats, then Beats must have something ELSE that Apple wants and/or needs.
LOL overpriced buyouts are not Apple's forte. Maybe its MS, Google or Facebook.
This sounds like such BS, and especially for that price. What could Apple possibly gain from this?
Is their subscription service any threat to Apple?
I listen to my music and all audio using as clean an audio path as possible. Why in the hell would anybody want to bastardize and mutilate their music by applying some sort of "Beats audio" filter or whatever the hell it is to it? Beats audio didn't exactly help HTC sell that many phones I think.
I am 100% against all such concepts, and I never use "sound enhancer" on iTunes either.
I sure as hell hope that Beats Audio won't be built into any future Apple products. If that happens, then there had better be a damn option to turn the crap off, if that's what the customer desires, and that's exactly what this customer desires.
Whenever I see somebody walking down the street with Beats headphones, I instantly know that they are clueless about audio, somebody probably took a crap in their ears, and 9 out of 10 times, they look like complete dorks.
I absolutely believe it's true-- though think the price might be a bit high. It makes perfect sense. Beats is a premium-priced brand of headphones. There's nothing that amuses me more than reading all these apple fan bois-- of which I am one-- denigrate Beats because they are "over-priced for what you get". Isn't that the same argument we've heard from the WIndows and Android crowd for years and in all product categories? I don't own a pair but I know people that do and they love them. The company know how to market-- I'm a frequent traveler and just as most tablets I see on a flight are Ipads, most over-ear headphones I see are Beats, and not just on kids. They clearly aren't pieces of crap as prevalent as they are in the current culture.
I think a big part of this acquisition that seems to be being over-looked is how this plays into the wearable market. Audio technology will play a big part in whatever that market ends up looking like. You add the licensing issues tied with a subscription type service and it seems pretty logical to me, if at a bit of a premium.