Apple's iPhone destroys Samsung in South Korean customer satisfaction rankings
A customer satisfaction survey ranking smartphones features and desirability in South Korea awarded Apple's iPhone 5s a widening lead over domestic rivals including LG, Samsung and Pantech.
Marketing Insight, a South Korean firm that tracks users satisfaction rankings across a variety of factors, compared Apple's iPhone 5s against Samsung's latest Galaxy S5, LG G Pro2, Nexus 5 and other models. While Apple overall was significantly above average across every category, Samsung was ranked below average in design, display, processing speed, multimedia speed, size and weight, usability, response to touch, latest tech and UI design.
Samsung's new Galaxy S5 flagship was ranked below iPhone 5s across the board, but it also came in below average in comparison to other Android products in terms of design, and ended up in sixth place overall, behind 2012's iPhone 5, the last two generations of LG's G2 flagship and the Google-branded Nexus 5, which is also built by LG.
The survey involved 9,397 consumers who purchased a smartphone during the 6 months between October 2013 and April 2014. "The gap of satisfaction between Apple and domestic products has rather increased," noted a report by the Korean language Ohmy News.
"The satisfaction score of Apple products was 798 out of 1000," the site noted, "which made Apple take the first place with almost 200 points of gap between domestic products. LG, Samsung and Pantech had gained 609, 600, and 577 respectively, which are of more or less the same score."
The survey noted that nearly 90 percent of iPhone users reported being "satisfied" or "very satisfied" with their purchase, while only about 50 percent of domestic makers got a similar ranking.
The site quoted Marketing Insight as observing, "Considering that the products satisfaction usually decreases as the longer time has based since the product released, the score of iPhone 5s is amazing."
The report further noted, "Galaxy S5 obtained a humiliating result as it failed to get ahead of LG G Pro2 in any sector in the comparison between the representative models of Samsung and LG, released this year."
Samsung recently sacked its head of mobile design in the wake of the Galaxy S5's cool reception. The company took great pains to cherry pick lines from lines from lackluster reviews for its latest ad, and failed to impress users with a company blog posting describing the phone's inspiration.
Apple takes great pride in reporting awards for customer satisfaction, including its first place standings in the latests American rankings by J.D. Power and Associates, which listed iPhone as the top smartphone on all four top U.S. carriers and iPad highest in overall consumer satisfaction for tablets.
Last October, Apple's chief executive Tim Cook stated, "We're winning with our products in all the ways that are most important to us: in customer satisfaction, in product usage and in customer loyalty," drawing a contrast with the market share and volume shipment or activation numbers focused upon by Apple's critics and competitors.
Marketing Insight, a South Korean firm that tracks users satisfaction rankings across a variety of factors, compared Apple's iPhone 5s against Samsung's latest Galaxy S5, LG G Pro2, Nexus 5 and other models. While Apple overall was significantly above average across every category, Samsung was ranked below average in design, display, processing speed, multimedia speed, size and weight, usability, response to touch, latest tech and UI design.
Samsung's new Galaxy S5 flagship was ranked below iPhone 5s across the board, but it also came in below average in comparison to other Android products in terms of design, and ended up in sixth place overall, behind 2012's iPhone 5, the last two generations of LG's G2 flagship and the Google-branded Nexus 5, which is also built by LG.
The survey involved 9,397 consumers who purchased a smartphone during the 6 months between October 2013 and April 2014. "The gap of satisfaction between Apple and domestic products has rather increased," noted a report by the Korean language Ohmy News.
"The satisfaction score of Apple products was 798 out of 1000," the site noted, "which made Apple take the first place with almost 200 points of gap between domestic products. LG, Samsung and Pantech had gained 609, 600, and 577 respectively, which are of more or less the same score."
The survey noted that nearly 90 percent of iPhone users reported being "satisfied" or "very satisfied" with their purchase, while only about 50 percent of domestic makers got a similar ranking.
The site quoted Marketing Insight as observing, "Considering that the products satisfaction usually decreases as the longer time has based since the product released, the score of iPhone 5s is amazing."
The report further noted, "Galaxy S5 obtained a humiliating result as it failed to get ahead of LG G Pro2 in any sector in the comparison between the representative models of Samsung and LG, released this year."
Samsung recently sacked its head of mobile design in the wake of the Galaxy S5's cool reception. The company took great pains to cherry pick lines from lines from lackluster reviews for its latest ad, and failed to impress users with a company blog posting describing the phone's inspiration.
"We're winning with our products in all the ways that are most important to us: in customer satisfaction, in product usage and in customer loyalty" Tim Cook
Apple takes great pride in reporting awards for customer satisfaction, including its first place standings in the latests American rankings by J.D. Power and Associates, which listed iPhone as the top smartphone on all four top U.S. carriers and iPad highest in overall consumer satisfaction for tablets.
Last October, Apple's chief executive Tim Cook stated, "We're winning with our products in all the ways that are most important to us: in customer satisfaction, in product usage and in customer loyalty," drawing a contrast with the market share and volume shipment or activation numbers focused upon by Apple's critics and competitors.
Comments
All the money spent overseas, they forgot to bribe the government enough at home…
Wow, Samsung not much better than Pantech? So sad.
Home country!
I still remember one of the greatest Apple Videos says : Does it deserve to exist?
That is all I can say.
Somewhere there are Samsung fanboys saying all in unison.... "But..but...but... just wait the the Galaxy S1759 comes out in the year 2197. That will put Apple it its place!!!"
Billions of dollars in advertising, and all they could do is get 6th place? I'm waiting to see what the Samscum lapdogs say to spin this as Apple being doomed - yet again.
This is extremely embarrassing for Samsung, and in their home country of all places. That's just pouring salt on the wound, and I love it!
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Samsung's revenue is equal to 17% of the entire GDP of South Korea! They practically own South Korea! And this is a pretty decent sized survey too, with a nice sample size of over 9k people.
I am extremely glad that so many Android users are dissatisfied with their phones. I bet that many of them will make a wiser choice next time.
Heh.
You make an interesting and thought provoking argument, that's presented in a very logical and eloquent manner, but unfortunately, I disagree with your point of view.
LMAOOOOOOO
iPhone 5S gets 83% for 'UI design'; iPhone 5 gets 76%.
It's the exact same UI...
You may remember that Samsung did manage to bribe the government to keep the iPhone from being sold in Korea for a while, but once it was able to be sold, it quickly rose to the top of the satisfaction and sales charts.
... and so much for the common analyst and pundit knowledge that you need humongous phones with fake-colored OLED scum displays and fancy band aid colors to win customers in Asia.
So, then why does Wall Street claim Apple won't continue to exist without Steve Jobs running the company? There are analysts that flat-out say unless the iPhone can keep up with the latest Android smartphones there's no hope for the company. Supposedly, the iPhone's 3.5" display is killing sales and the main cause for Apple's rapid loss in market share. There is absolutely something wrong with what is being said by the news media and tech pundits and the reality of the situation of Apple's iPhone business. It's definitely being claimed that most consumers positively hate smartphones with smaller displays, but this survey would seem to show otherwise. It's hard to tell who's telling the truth until actual earnings are announced. From my experience I would say most consumers buy Android smartphones because they're more affordable or more available than iPhones and not necessarily because they're in love with all things Android. However, Wall Street isn't convinced about Android's weaknesses because they only see major market share as the most important metric for measuring the value of smartphones.
iPhone 5S gets 83% for 'UI design'; iPhone 5 gets 76%.
It's the exact same UI...
But the responsiveness of the 5S is noticeably better than the 5. Add in the increased functionality of touchID.
Actually what's almost more amazing than the 5s is actually the iPhone 5.
Why?
The observation made by Marketing Insight. Satisfaction is supposed to drop the longer time has passed since it released.
Look at the release dates and the iPhone 5 is by far the oldest handset of the bunch but it's satisfaction rating is 2nd! and by a comfortable margin to boot.
The Main Stream Media = PROTÉGÉ of VILLAIN
iPhone 5 survey was done earlier, so it pertains to iOS 6. iOS 7 shipped alongside new iPhones last fall
Home country!
I still remember one of the greatest Apple Videos says : Does it deserve to exist?
That is all I can say.
That's not all you could say, that's all you needed to say lol.