I guess musical taste differs a great deal from person to person.
I thought the music was nice and very appropriate. The full version is here:
The ad series is about empowerment and the lyrics fit that theme:
"When I grow up
I’ll be the hero
Of my story book
I’ll start at zero
And rise and fall
And rise and fall again
My head, my heart
I’ll fly into the wind
When I grow up
The sun will greet me
And every day
I’ll meet it completely
I’ll catch each wave and swim until I’m tired
I’ll practice every move, so inspired
When I grow up I’ll be good and strong
I’ll create a world where I belong
When I grow up
When I grow up
I’ll be who I want to
I’ll take every turn
With purpose and see through
The ups and downs
The hills, the starry skies
The beautiful beginning and reprise
When I grow up"
I think this is much better than the chicken fat one and the best in this 'powerful' series.
The visuals are nice (8/10) but the music is cringe-worthy (1/10). And it ends on an unnecessarily defensive note.
Who's coming up with this pap at Apple..... Ugh.
I don't mind the music. It is kind of reflective and thoughtful in tone, yet very non-offensive. All these Apple ads are very 'safe', aimed to please the masses rather than a tight niche market. The ad shows what is possible in an aspirational way, and the music makes it seem light and effortless. It helps remove all associated techy-ness. It is lifestyle and very far removed from documentary. All these ads should be seen as one. I am sure the style will change when the new phones arrive.
Yeah, I think AI must have an agreement with google or something. I can't understand why else they would always link to the youtube posting of these ads.
I always just go to Apple's website itself for the "Full True Experience" All the Apps are featured right below the ad.
As for complaining; Sadly, that's the main use of comment boards. (maybe the entire internet)
Probably because you can't embed videos from Apple's website. God forbid AI try to make it convenient for us to watch the videos by putting them in the article.
Guess some folks think music should make them feel like they're driving a Camaro. Living every hour of your day with a tune you can whistle accompanying your life ain't bad.
The problem with these ads is they only show the iPhone doing things that EVERY other smartphone on the market does. And what firestation uses an iPhone to manage emergency calls? Cmon Apple. This is garbage.
First time post says it all. Please educate us on what other phone has all the hardware features and all the software apps that the iPhone 5s has because there isn't one even close. What are you, a troll wanna be in training?
First time post says it all. Please educate us on what other phone has all the hardware features and all the software apps that the iPhone 5s has because there isn't one even close. What are you, a troll wanna be in training?
Good points. What other smartphone has all these HW accessories for wide ranging real world uses?
First time post says it all. Please educate us on what other phone has all the hardware features and all the software apps that the iPhone 5s has because there isn't one even close. What are you, a troll wanna be in training?
I must have missed the unnecessarily defensive note. It ends with "...when I grow up." How is that defensive? Or are you speaking of a musical note? Or the final scene of people poling along a waterway in boats? Where on earth are you coming up with anything at the end of this ad that could be considered defensive? I'm not picking up what you're putting down.
Oh, and the music is light and positive. Maybe you had a bad week in the market that's affected your perception this morning?
I viewed it again. My bad. Looks like I misread the tag line at the end as 'It's more powerful than you think.' (It's "you're", not "It's" -- huge difference.) So, I take back what said about the 'defensive' note at the end.
The music still sucks.
Add: If you let short-term swings in the market affect your 'perception,' you've got far more serious issues to worry about. I view those as noise.
I guess musical taste differs a great deal from person to person.
That is where you are lost again, suffering from attention problems because you don't like the music Hmm....
Not lost at all. I think that the sound is there with the visuals for a reason. Presumably because the person who did it thinks the two are synergistic.
When one of those is lacking (as the music does for me, in this instance), it does, indeed, detract from the other.
I am quite happy with my aesthetic choices, and am quite glad that they don't mirror yours.
I guess musical taste differs a great deal from person to person.
I thought the music was nice and very appropriate. The full version is here:
The ad series is about empowerment and the lyrics fit that theme:
"When I grow up
I’ll be the hero
Of my story book
I’ll start at zero
And rise and fall
And rise and fall again
My head, my heart
I’ll fly into the wind
When I grow up
The sun will greet me
And every day
I’ll meet it completely
I’ll catch each wave and swim until I’m tired
I’ll practice every move, so inspired
When I grow up I’ll be good and strong
I’ll create a world where I belong
When I grow up
When I grow up
I’ll be who I want to
I’ll take every turn
With purpose and see through
The ups and downs
The hills, the starry skies
The beautiful beginning and reprise
When I grow up"
I think this is much better than the chicken fat one and the best in this 'powerful' series.
The lyrics are fabulous. Thanks for that.
The voice, the rendition and the music do not do it justice. Also, many Apple consumers might see themselves as already grown up.
Comments
I guess musical taste differs a great deal from person to person.
That is where you are lost again, suffering from attention problems because you don't like the music Hmm....
I thought the music was nice and very appropriate. The full version is here:
The ad series is about empowerment and the lyrics fit that theme:
"When I grow up
I’ll be the hero
Of my story book
I’ll start at zero
And rise and fall
And rise and fall again
My head, my heart
I’ll fly into the wind
When I grow up
The sun will greet me
And every day
I’ll meet it completely
I’ll catch each wave and swim until I’m tired
I’ll practice every move, so inspired
When I grow up I’ll be good and strong
I’ll create a world where I belong
When I grow up
When I grow up
I’ll be who I want to
I’ll take every turn
With purpose and see through
The ups and downs
The hills, the starry skies
The beautiful beginning and reprise
When I grow up"
I think this is much better than the chicken fat one and the best in this 'powerful' series.
Could be fun to juxtapose this video with an "evil twin" version using Tom Waits "I don't wanna grow up" video by the great Jim Jarmusch.
Yeah, I think AI must have an agreement with google or something. I can't understand why else they would always link to the youtube posting of these ads.
I always just go to Apple's website itself for the "Full True Experience"
All the Apps are featured right below the ad.
http://www.apple.com/iphone-5s/powerful/
As for complaining; Sadly, that's the main use of comment boards. (maybe the entire internet)
Probably because you can't embed videos from Apple's website. God forbid AI try to make it convenient for us to watch the videos by putting them in the article.
Hate hate hate hate it!
I agree with anantksundaram.
The visual part wasn't bad, but I don't like the music choice.
The same exact ad with a different audio and music background would have been better.
The music is too feel goody and too cheesy and I don't like the particular positive vibe that the ad conveys, because of the music choice.
Good ad, better then beats.
Oh hell yeah!
Even though I wasn't crazy about the music in this ad, it is miles above the abomination known as the Beats ad.
And just a FYI - I'm not picking on you or anything, but it's "better than Beats.", not then.
The problem with these ads is they only show the iPhone doing things that EVERY other smartphone on the market does. And what firestation uses an iPhone to manage emergency calls? Cmon Apple. This is garbage.
First time post says it all. Please educate us on what other phone has all the hardware features and all the software apps that the iPhone 5s has because there isn't one even close. What are you, a troll wanna be in training?
Good points. What other smartphone has all these HW accessories for wide ranging real world uses?
I'm sure the OP says this quite a bit.
[VIDEO]
Yep, your post sure is.
I viewed it again. My bad. Looks like I misread the tag line at the end as 'It's more powerful than you think.' (It's "you're", not "It's" -- huge difference.) So, I take back what said about the 'defensive' note at the end.
The music still sucks.
Add: If you let short-term swings in the market affect your 'perception,' you've got far more serious issues to worry about. I view those as noise.
Not bad, but a little too frenetic. And how dare Apple presume to know what I think?
Not lost at all. I think that the sound is there with the visuals for a reason. Presumably because the person who did it thinks the two are synergistic.
When one of those is lacking (as the music does for me, in this instance), it does, indeed, detract from the other.
I am quite happy with my aesthetic choices, and am quite glad that they don't mirror yours.
The lyrics are fabulous. Thanks for that.
The voice, the rendition and the music do not do it justice. Also, many Apple consumers might see themselves as already grown up.
I see myself as already grown up (and so would anybody else!) but I enjoy feeling like a kid. Buying Apple products brings out that feeling.
Marketing
OMG, what a dull, drab song. I wish someone had let the band finish waking up before they started recording.