You're missing the point if you don't personally like the music. There are a lot of choices in many ads that work extremely well as a holistic entity - I'm not not looking to buy an Andrew Dice Clay comedy album, but he works extremely well as the talking hamster in the Sprint ads. I wouldn't buy the song in this ad, but it works well in context.
Apple is taking a very different road with their ads, again distinguishing themselves from the competition. It's a clever way of giving glimpses of the wide variety and functionality of third party apps in very real-feeling work or social settings, using iOS.
The problem with these ads is they only show the iPhone doing things that EVERY other smartphone on the market does. And what firestation uses an iPhone to manage emergency calls? Cmon Apple. This is garbage.
They should have had children using the damn thing doing what children do. Exploring! And I have to agree, that effing music sucked balls all day. Who approved that fu***** thing!
I didn't read the thread as I don't have to ... it will no doubt be full of those hating the music! Me, I liked it. To them I'd suggest they try watching other ads as intently and out of context. You notice and pick up on things very differently under different circumstances, perceptual psychology is a fascinating subject.
Good job Apple, very positive, uplifting and way to tell a hell of a good story in such a short time. I have made countless TV ads in my time, in many even writing, producing, and / or editing, so I really appreciate the actual work involved, fabulous editing whoever did it! The ad beats the hell out of that incredibly annoying and stupid Surface ad, that is almost as mind numbing as rap music to me, I have to switch channels as soon as it comes on or leave the room.
I love to know all the behind the scenes information such as cameras, format (4k original?), audio, lighting ... all the tech stuff used, and of course editing systems and so on ... I hope and trust it is all Final Cut Pro X on a Mac Pro!
Every scene with the exception of the first has a woman doing something rewarding and challenging. I think it is an ad targeted at women so the music fits with that theme.
Every scene with the exception of the first has a woman doing something rewarding and challenging. I think it is an ad targeted at women so the music fits with that theme.
There were 5 females in the main roles and 4 males. The wall painter with the long hair just looks like a woman. Also there's nothing effeminate about acoustic music.
Comments
man all of those people using their iPhones with no cases near water freaks me out!
LOL they're not clumsy.
Missing a weekend DED missive. Perhaps he has had the temerity to go on a well-deserved holiday.
Weekend's not over yet in this time zone.
Look at all the wonderful things you can do with a pocket-sized phone!
These actors depict ordinary people, not the kind who need a larger screen and lots of specs to feel good about their elite tech purchases.
I'm going to miss pocketable iPhones when they're gone…
OTOH, they can bring back that Pixies song, "Gigantic" for the next iPhone. Should mean something different.
http://www.apple.com/iphone-5s/powerful/
I like how Apple shows off stock apps in these ads as well.
I would have thought that stocks and shares apps were pretty niche and boring, but fair enough.
My dream is being able to afford the carrier rates for one of these devices.
Great ad, and the music fits extremely well.
You're missing the point if you don't personally like the music. There are a lot of choices in many ads that work extremely well as a holistic entity - I'm not not looking to buy an Andrew Dice Clay comedy album, but he works extremely well as the talking hamster in the Sprint ads. I wouldn't buy the song in this ad, but it works well in context.
Apple is taking a very different road with their ads, again distinguishing themselves from the competition. It's a clever way of giving glimpses of the wide variety and functionality of third party apps in very real-feeling work or social settings, using iOS.
This is some smart work
The problem with these ads is they only show the iPhone doing things that EVERY other smartphone on the market does. And what firestation uses an iPhone to manage emergency calls? Cmon Apple. This is garbage.
https://itunes.apple.com/us/app/response-deck-sbc/id604761212?mt=8&ign-mpt=uo%3D4
And I have to agree, that effing music sucked balls all day. Who approved that fu***** thing!
I didn't read the thread as I don't have to ... it will no doubt be full of those hating the music! Me, I liked it. To them I'd suggest they try watching other ads as intently and out of context. You notice and pick up on things very differently under different circumstances, perceptual psychology is a fascinating subject.
Good job Apple, very positive, uplifting and way to tell a hell of a good story in such a short time. I have made countless TV ads in my time, in many even writing, producing, and / or editing, so I really appreciate the actual work involved, fabulous editing whoever did it! The ad beats the hell out of that incredibly annoying and stupid Surface ad, that is almost as mind numbing as rap music to me, I have to switch channels as soon as it comes on or leave the room.
I love to know all the behind the scenes information such as cameras, format (4k original?), audio, lighting ... all the tech stuff used, and of course editing systems and so on ... I hope and trust it is all Final Cut Pro X on a Mac Pro!
I like the new commercials a lot. But this one I don't care about at all. I think they missed the beat with this one.
Please try and restrict your Beats jokes to Beats articles; thank you.
it grew on me, in a sort of hypnotic, comforting way.
lmao
Every scene with the exception of the first has a woman doing something rewarding and challenging. I think it is an ad targeted at women so the music fits with that theme.
There were 5 females in the main roles and 4 males. The wall painter with the long hair just looks like a woman. Also there's nothing effeminate about acoustic music.