Show me any of those commercials where Microsoft, Dell, HP, or any companies are mentioned. They’re not.
This isn’t a laundry detergent commercial where they’ll outright say, “20% more effective than Tide!” The Get A Mac commercials positioned Apple against the rest of the industry as a whole. “Here’s every computer you would have otherwise considered. And here’s our stuff.”
Then it's a matter of interpretation and hair-splitting.
Apple have produced ads specifically comparing their products to competing products. They are adds that invite comparison and which infer 'ours is better than theirs'. They are completely different to ads that say 'we make widget n, and it has features x, y and z, so it's great, go buy one.
If you want to make a huge distinction that because names were left out the ads, they are therefore a different class of ad, then fine that's your prerogative, but I don't make that distinction and just view the compare and contrast type ads to be of a kind.
Apple's 'I'm a Mac' ads were far classier, subtle and humorous than Samsung's efforts, but their purpose was the same in my eyes.
Then it's a matter of interpretation and hair-splitting.
Apple have produced ads specifically comparing their products to competing products. They are adds that invite comparison and which infer 'ours is better than theirs'. They are completely different to ads that say 'we make widget n, and it has features x, y and z, so it's great, go buy one.
If you want to make a huge distinction that because names were left out the ads, they are therefore a different class of ad, then fine that's your prerogative, but I don't make that distinction and just view the compare and contrast type ads to be of a kind.
Apple's 'I'm a Mac' ads were far classier, subtle and humorous than Samsung's efforts, but their purpose was the same in my eyes.
Comments
Show me any of those commercials where Microsoft, Dell, HP, or any companies are mentioned. They’re not.
This isn’t a laundry detergent commercial where they’ll outright say, “20% more effective than Tide!” The Get A Mac commercials positioned Apple against the rest of the industry as a whole. “Here’s every computer you would have otherwise considered. And here’s our stuff.”
Then it's a matter of interpretation and hair-splitting.
Apple have produced ads specifically comparing their products to competing products. They are adds that invite comparison and which infer 'ours is better than theirs'. They are completely different to ads that say 'we make widget n, and it has features x, y and z, so it's great, go buy one.
If you want to make a huge distinction that because names were left out the ads, they are therefore a different class of ad, then fine that's your prerogative, but I don't make that distinction and just view the compare and contrast type ads to be of a kind.
Apple's 'I'm a Mac' ads were far classier, subtle and humorous than Samsung's efforts, but their purpose was the same in my eyes.
Then it's a matter of interpretation and hair-splitting.
Apple have produced ads specifically comparing their products to competing products. They are adds that invite comparison and which infer 'ours is better than theirs'. They are completely different to ads that say 'we make widget n, and it has features x, y and z, so it's great, go buy one.
If you want to make a huge distinction that because names were left out the ads, they are therefore a different class of ad, then fine that's your prerogative, but I don't make that distinction and just view the compare and contrast type ads to be of a kind.
Apple's 'I'm a Mac' ads were far classier, subtle and humorous than Samsung's efforts, but their purpose was the same in my eyes.
http://en.wikipedia.org/wiki/Comparative_advertising
"Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name"
of course it then goes on to mention Mac vs. PC down below, but PC isn't a company or model.