Hmmm. So maybe that "mystery building" outside Flint Center in Cupertino is a pop-up Nordstroms. Or Walgreen's. Or Starbucks. Or all three. And tech journalists will be the first to wave their (demo) iPhones to (pretend to) buy things on September 9th.
I was hoping it was a HomeKit demonstration, with a mocked-up house. But I think an Apple contactless payment system will have far more impact on the general public. Home automation has been around for decades, and it's just not all that exciting. Contactless payment is revolutionary (in the US anyway.)
I think it's an arena. The iPhone 6 is finally thin enough to be used as a weapon, as in The Night of the M.A.T.Z.O.I.. The reporters will be herded in there and forced to fight to the death. The last survivor gets an exclusive interview with Tim Cook.
MC, Visa and Amex supporting NFC? Pretty good but that's still just the backend and not the retailer outlets which are needed to really bring it from being a novelty into the mainstream.
Nordstrome supporting NFC? That's good, it's a retail store, but it's not really a huge win for the tech.
McDonald's supporting NFC? Now that's a win for the infrastructure and ecosystem of the tech.
In addition to the world-wide distribution, getting McDonald's on board will be a great strategic move given that it's popular with a demographic that it looks like Apple is going to start trying to appeal to in the near future, and that it currently doesn't do great in, the same demographic that are often fans of Beats. It's really a brilliant move; for better or worse American urban culture has a wide influence throughout the world.
I think it's an arena. The iPhone 6 is finally thin enough to be used as a weapon, as in The Night of the M.A.T.Z.O.I.. The reporters will be herded in there and forced to fight to the death. The last survivor gets an exclusive interview with Tim Cook.
Obviously in this case Nordstrom is is not using NFC just as the Apple Stores aren't. iBeacons have been deployed in retailers like Walgreens and Target as well as almost every Major League Baseball park. The key to secure payments is not NFC but security on the payment device. The iPhone 6 will have Touch ID and a secure enclave for card storage. The iPhone 5s has both of those as well. Whether there is enough space in the enclave for card storage IDK. To get the major CC companies on board it would need to be more than one model of phone with an installed base, secure, easy to use, and cost effective to deploy. Think about a small business with several POS systems. Install one iBeacon to handle transactions for all POS. Plus they could push product promotions to the customer if the iBeacons were deployed throughout the store.
I'm not convinced about NFC. There are places around the world where it's deployed. Here in the US it's a means of bumping your Android phones to share pictures.
1) iBeacon is BT so it can''t travel over NFC's magnetic loop.
2) If you aren't going to pull it out of your pocket then are you going to sit up on the counter so your iPhone can get close enough to the NFC sensor to create the secure loop?
3) If you're going to slide your hand in your pocket to initialize Touch ID to allow the purchase to be made then just take the damn thing out of your pocket.
3) Yes it does make more sense, to be honest i didn't put to much thought into this, because i'm sure Apple will do well with the e-wallet system
Obviously in this case Nordstrom is is not using NFC just as the Apple Stores aren't. iBeacons have been deployed in retailers like Walgreens and Target as well as almost every Major League Baseball park. The key to secure payments is not NFC but security on the payment device. The iPhone 6 will have Touch ID and a secure enclave for card storage. The iPhone 5s has both of those as well. Whether there is enough space in the enclave for card storage IDK. To get the major CC companies on board it would need to be more than one model of phone with an installed base, secure, easy to use, and cost effective to deploy. Think about a small business with several POS systems. Install one iBeacon to handle transactions for all POS. Plus they could push product promotions to the customer if the iBeacons were deployed throughout the store.
I'm not convinced about NFC. There are places around the world where it's deployed. Here in the US it's a means of bumping your Android phones to share pictures.
I'm not sure why so many people do not understand what iBeacon is? It is not an "active" technology, in so far that there is no interaction between devices other than picking up a signal. It is only good for proximity awareness and tracking. iBeacons simply broadcast a unique identification number, another device can listen for these - obtaining signal strength (distance) and identification numbers. The app that registered to listen for specific iBeacons will then handle the discovered beacon accordingly. iBeacons is just another form of "event" the operating system sends to the app. This is where iBeacons end, it is not a two way transaction. If the app wants to actually communicate with the device sending the beacon, then another (more than likely, proprietary) Bluetooth service would need to be used. However, most of the beacons currently being deployed are merely "pings", broadcasting their identification information and cannot perform any kind of transaction.
Incidentally, the stock is being pressured down right now. Could be a big buying opportunity. Thinking about placing a large buy order in at $100...The shorts are having their way today.
I'm not sure why so many people do not understand what iBeacon is? It is not an "active" technology, in so far that there is no interaction between devices other than picking up a signal. It is only good for proximity awareness and tracking. iBeacons simply broadcast a unique identification number, another device can listen for these - obtaining signal strength (distance) and identification numbers. The app that registered to listen for specific iBeacons will then handle the discovered beacon accordingly. iBeacons is just another form of "event" the operating system sends to the app. This is where iBeacons end, it is not a two way transaction. If the app wants to actually communicate with the device sending the beacon, then another (more than likely, proprietary) Bluetooth service would need to be used. However, most of the beacons currently being deployed are merely "pings", broadcasting their identification information and cannot perform any kind of transaction.
My understanding is that iBeacon uses a combination of low power Bluetooth with wifi. How difficult would it be for Apple to upgrade the capabilities to allow the 2-way transaction?
My understanding is that iBeacon uses a combination of low power Bluetooth with wifi. How difficult would it be for Apple to upgrade the capabilities to allow the 2-way transaction?
iBeacon consists of two parts... A Bluetooth LE Service and a proximity event notification system. iBeacon is a part of Core Location... it has nothing to do with WiFi. Even if you have Bluetooth turned on, you will not receive proximity events until you grant that application access to location data.
1. The bluetooth service is a simple beacon service - all it does is broadcast a signal, that signal contains the beacon's identifier as defined by the developer that is deploying the beacons. The identifier contains a UUID, a major value and a minor value.
2. When the app is downloaded, run the first time, and given permission to use location services, the app would register its UUID with iOS and request to receive events when a beacon with that UUID is encountered. At that point, iOS will continuously send proximity events to the app; proximity enter, proximity exit, proximity range tracking, etc. This is all iBeacon does and there's no reason to expand on it.
Inorder for Apple to upgrade iBeacons to make actual payments would be to build and sell their own hardware that can somehow tie into POS systems. It would be much, much easier for them to make use of NFC based transactions... on your phone... authenticate with touch ID, pick payment (iTunes account or a card saved in iCloud Keychain), enter the CCV for that card, the card data is encrypted, the NCF chip is activated and the data sent to the closest charge terminal for bank authorization.
This is important because Nordstrom only currently accepts AMEX and Nordstrom Charge. Didn't really expect many of you to know that.....because you're not in Nordstrom's demo.
Nordstrome supporting NFC? That's good, it's a retail store, but it's not really a huge win for the tech.
Nordstrom is a big deal because they don't currently accept anything but American Express and the Nordstrom Charge card. If you don't understand the aura that comes with that exclusivity than you're not in the target demo that Nordstrom and Apple are trying to woo.
This is not about Nordstrom accepting NFC. This is about Nordstrom accepting something other than Cash, AMEX, or Nordstrom Charge for the first time in a LONG time.
[quote name="Ayoo" url="/t/182062/apple-reportedly-in-talks-with-nordstrom-over-mobile-payment-partnership/40#post_2588694"]Nordstrom is a big deal because they don't currently accept anything but American Express and the Nordstrom Charge card.[/QUOTE]
Intersting. I didn't think anyone would simply not accept MC or Visa, which includes debits.
[QUOTE]If you don't understand the aura that comes with that exclusivity than you're not in the target demo that Nordstrom and Apple are trying to woo.[/QUOTE]
1) It sounds like you've concluded that because I'm not near a Nordstrom it means I don't have any comprehension of how markets work.
2) If that's so beneficial to Apple's target demo then why does Apple accept MC and Visa?
edit: I guess not as exclusive as you thought...
[QUOTE][B]We Accept the Following:[/B]
[B]Credit Cards:[/B] Nordstrom Visa®, Nordstrom credit card, Visa, MasterCard, JCB, American Express and Discover Network.
Unfortunately I don't. It was reported during a live blog of Apple's earnings call in January. I don't pay much attention to how many units sold or income statement data or forward guidance, for example, during these calls. However, I do mostly focus on receiving information that are iTunes or music-related.
That's why I think you may have misheard something. Historically, they rarely announce future plans.
I always listen to the earnings calls, and I don't recall hearing that said. I may have forgotten, of course, but I think it's unlikely, as that would be a big deal.
Now I've cast my mind back, I think what may have happened is that Tim Cook said something along the lines of, "We've got approaching 1 billion iTunes accounts. Mobile payments is a very interesting area," which Yahoo interpreted as definitive proof of Apple's plans to bring out a mobile payment scheme; it wasn't, of course.
Now I've cast my mind back, I think what may have happened is that Tim Cook said something along the lines of, "We've got approaching 1 billion iTunes accounts. Mobile payments is a very interesting area," which Yahoo interpreted as definitive proof of Apple's plans to bring out a mobile payment scheme; it wasn't, of course.
That's why I think you may have misheard something. Historically, they rarely announce future plans.
1) It's not just a nod that can be interpreted a certain way, like Cook saying they are watching the wearables market, but a specific statement that includes hard numbers. I don't see that happening.
2) I don't know why 1 billion iTunes accounts would matter to mobile payments. It's not like 900,000 isn't enough to warrant a solution and any solution will only be released once it's ready.
Big difference between 900,000 and 1 billion. I don't think Apple would think 900,000 enough to warrant a solution, quite frankly.
Thanks for reminding me! I was just trying to figure out the other day why the Seattle area here spawns the most sociopathic corporations in the world—PACCAR, Boeing, Microsoft, Amazon... (People try to keep adding Starbuck's but I need my Starbuck's!) I totally forgot about Nordstrom!
Comments
I think it's an arena. The iPhone 6 is finally thin enough to be used as a weapon, as in The Night of the M.A.T.Z.O.I.. The reporters will be herded in there and forced to fight to the death. The last survivor gets an exclusive interview with Tim Cook.
MC, Visa and Amex supporting NFC? Pretty good but that's still just the backend and not the retailer outlets which are needed to really bring it from being a novelty into the mainstream.
Nordstrome supporting NFC? That's good, it's a retail store, but it's not really a huge win for the tech.
McDonald's supporting NFC? Now that's a win for the infrastructure and ecosystem of the tech.
In addition to the world-wide distribution, getting McDonald's on board will be a great strategic move given that it's popular with a demographic that it looks like Apple is going to start trying to appeal to in the near future, and that it currently doesn't do great in, the same demographic that are often fans of Beats. It's really a brilliant move; for better or worse American urban culture has a wide influence throughout the world.
I think it's an arena. The iPhone 6 is finally thin enough to be used as a weapon, as in The Night of the M.A.T.Z.O.I.. The reporters will be herded in there and forced to fight to the death. The last survivor gets an exclusive interview with Tim Cook.
LOL.
And maybe the iPod touch will get sharpened edges and flight control so it can be used as a Bloody Card: http://en.wikipedia.org/wiki/Dirty_Pair
I'm not convinced about NFC. There are places around the world where it's deployed. Here in the US it's a means of bumping your Android phones to share pictures.
Obviously in this case Nordstrom is is not using NFC just as the Apple Stores aren't. iBeacons have been deployed in retailers like Walgreens and Target as well as almost every Major League Baseball park. The key to secure payments is not NFC but security on the payment device. The iPhone 6 will have Touch ID and a secure enclave for card storage. The iPhone 5s has both of those as well. Whether there is enough space in the enclave for card storage IDK. To get the major CC companies on board it would need to be more than one model of phone with an installed base, secure, easy to use, and cost effective to deploy. Think about a small business with several POS systems. Install one iBeacon to handle transactions for all POS. Plus they could push product promotions to the customer if the iBeacons were deployed throughout the store.
I'm not convinced about NFC. There are places around the world where it's deployed. Here in the US it's a means of bumping your Android phones to share pictures.
I'm not sure why so many people do not understand what iBeacon is? It is not an "active" technology, in so far that there is no interaction between devices other than picking up a signal. It is only good for proximity awareness and tracking. iBeacons simply broadcast a unique identification number, another device can listen for these - obtaining signal strength (distance) and identification numbers. The app that registered to listen for specific iBeacons will then handle the discovered beacon accordingly. iBeacons is just another form of "event" the operating system sends to the app. This is where iBeacons end, it is not a two way transaction. If the app wants to actually communicate with the device sending the beacon, then another (more than likely, proprietary) Bluetooth service would need to be used. However, most of the beacons currently being deployed are merely "pings", broadcasting their identification information and cannot perform any kind of transaction.
With the exact same picture it seems!
I've already stated the information was reported by a blogger and not found in the transcripts.
http://bit.ly/1qyme99
Easy to fact check and I didn't find any bloggers comments that reflect your initial statements.
My understanding is that iBeacon uses a combination of low power Bluetooth with wifi. How difficult would it be for Apple to upgrade the capabilities to allow the 2-way transaction?
My understanding is that iBeacon uses a combination of low power Bluetooth with wifi. How difficult would it be for Apple to upgrade the capabilities to allow the 2-way transaction?
iBeacon consists of two parts... A Bluetooth LE Service and a proximity event notification system. iBeacon is a part of Core Location... it has nothing to do with WiFi. Even if you have Bluetooth turned on, you will not receive proximity events until you grant that application access to location data.
1. The bluetooth service is a simple beacon service - all it does is broadcast a signal, that signal contains the beacon's identifier as defined by the developer that is deploying the beacons. The identifier contains a UUID, a major value and a minor value.
2. When the app is downloaded, run the first time, and given permission to use location services, the app would register its UUID with iOS and request to receive events when a beacon with that UUID is encountered. At that point, iOS will continuously send proximity events to the app; proximity enter, proximity exit, proximity range tracking, etc. This is all iBeacon does and there's no reason to expand on it.
Inorder for Apple to upgrade iBeacons to make actual payments would be to build and sell their own hardware that can somehow tie into POS systems. It would be much, much easier for them to make use of NFC based transactions... on your phone... authenticate with touch ID, pick payment (iTunes account or a card saved in iCloud Keychain), enter the CCV for that card, the card data is encrypted, the NCF chip is activated and the data sent to the closest charge terminal for bank authorization.
It would be less difficult then what they did to create iBeacons because it was already part of the BT protocol in the first place.
So yes. This is a big deal.
Nordstrome supporting NFC? That's good, it's a retail store, but it's not really a huge win for the tech.
Nordstrom is a big deal because they don't currently accept anything but American Express and the Nordstrom Charge card. If you don't understand the aura that comes with that exclusivity than you're not in the target demo that Nordstrom and Apple are trying to woo.
This is not about Nordstrom accepting NFC. This is about Nordstrom accepting something other than Cash, AMEX, or Nordstrom Charge for the first time in a LONG time.
Intersting. I didn't think anyone would simply not accept MC or Visa, which includes debits.
[QUOTE]If you don't understand the aura that comes with that exclusivity than you're not in the target demo that Nordstrom and Apple are trying to woo.[/QUOTE]
1) It sounds like you've concluded that because I'm not near a Nordstrom it means I don't have any comprehension of how markets work.
2) If that's so beneficial to Apple's target demo then why does Apple accept MC and Visa?
edit: I guess not as exclusive as you thought...
[QUOTE][B]We Accept the Following:[/B]
[B]Credit Cards:[/B]
Nordstrom Visa®, Nordstrom credit card, Visa, MasterCard, JCB, American Express and Discover Network.
[LIST]
[*] http://shop.nordstrom.com/c/customer-service-method-of-payment
[/LIST][/QUOTE]
Oh well, they still have nice stuff.
Unfortunately I don't. It was reported during a live blog of Apple's earnings call in January. I don't pay much attention to how many units sold or income statement data or forward guidance, for example, during these calls. However, I do mostly focus on receiving information that are iTunes or music-related.
That's why I think you may have misheard something. Historically, they rarely announce future plans.
I always listen to the earnings calls, and I don't recall hearing that said. I may have forgotten, of course, but I think it's unlikely, as that would be a big deal.
Doubt it. I read it in the live blog's reporting unless the blogger misrepresented what was said.
I read the entire transcript and the Q&A and there are no comments or answers that fit what you're describing.
Can you point it out?
http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=AAPL&pindex=8&qindex=1
Now I've cast my mind back, I think what may have happened is that Tim Cook said something along the lines of, "We've got approaching 1 billion iTunes accounts. Mobile payments is a very interesting area," which Yahoo interpreted as definitive proof of Apple's plans to bring out a mobile payment scheme; it wasn't, of course.
Now I've cast my mind back, I think what may have happened is that Tim Cook said something along the lines of, "We've got approaching 1 billion iTunes accounts. Mobile payments is a very interesting area," which Yahoo interpreted as definitive proof of Apple's plans to bring out a mobile payment scheme; it wasn't, of course.
That would explain it.
That's why I think you may have misheard something. Historically, they rarely announce future plans.
1) It's not just a nod that can be interpreted a certain way, like Cook saying they are watching the wearables market, but a specific statement that includes hard numbers. I don't see that happening.
2) I don't know why 1 billion iTunes accounts would matter to mobile payments. It's not like 900,000 isn't enough to warrant a solution and any solution will only be released once it's ready.
Big difference between 900,000 and 1 billion. I don't think Apple would think 900,000 enough to warrant a solution, quite frankly.
Thanks for reminding me! I was just trying to figure out the other day why the Seattle area here spawns the most sociopathic corporations in the world—PACCAR, Boeing, Microsoft, Amazon... (People try to keep adding Starbuck's but I need my Starbuck's!) I totally forgot about Nordstrom!
It must be something in the water.
It is! Too much coffee in Starbucks. ????