Apple executives at keynotes.

For a company so immersed in brand image and product excellence, they really should sharpen up the appearance and stage craft of some senior execs.

Phil Schiller can barely get through a keynote without looking like a frightened rabbit caught in headlights and yesterday he looked like a beached whale, almost bursting out those jeans and Eddy Cue, as capable a SVP as any, just looks like a tramp at every event...a multi millionaire tramp that is.

Steve Jobs could get away with this distressed look because he had the style X factor, also Jony Ive. For spontaneity and dress sense Greg Joswiak and Craig Federighi pass muster OK but some of the others leave a lot to be desired.