Apple reportedly hires Gap executive to fill director of marketing role
One day after announcing its first wearables product in the Apple Watch, Apple has reportedly hired on another executive from the fashion world to bolster its marketing efforts, tapping Gap's global marketing director Marcela Aguilar to take on the same position at Cupertino.
According to AdAge, Apple's latest hire was confirmed by current Gap marketing chief Seth Farbman, who noted Aguilar excelled in bringing together a diverse team that helped refresh the clothing company's brand.
"Apple is getting a tested professional. Working on a major American brand like Gap means you are on a big stage, in bright lights, every day. That experience is priceless, and Apple demands people who know how to play at a high level," Farbman said. "Also, her experience in simply communicating the value of meaningful design and developing ideas that create an emotion -- rather than just communicate a product benefit -- should serve her well at Apple."
The publication reports Aguilar has a strong track record in international marketing, having served at ad agency BBDO for seven years before moving to Gap. During her tenure, she traveled to China, India and Brazil, all burgeoning markets for Apple.
Aguilar is the most recent Apple hire to come from the fashion world. In 2013, the company brought on former Burberry CEO Angela Ahrendts to lead retail, while former YSL CEO Paul Deneve was hired earlier that year to work on "special projects."
According to AdAge, Apple's latest hire was confirmed by current Gap marketing chief Seth Farbman, who noted Aguilar excelled in bringing together a diverse team that helped refresh the clothing company's brand.
"Apple is getting a tested professional. Working on a major American brand like Gap means you are on a big stage, in bright lights, every day. That experience is priceless, and Apple demands people who know how to play at a high level," Farbman said. "Also, her experience in simply communicating the value of meaningful design and developing ideas that create an emotion -- rather than just communicate a product benefit -- should serve her well at Apple."
The publication reports Aguilar has a strong track record in international marketing, having served at ad agency BBDO for seven years before moving to Gap. During her tenure, she traveled to China, India and Brazil, all burgeoning markets for Apple.
Aguilar is the most recent Apple hire to come from the fashion world. In 2013, the company brought on former Burberry CEO Angela Ahrendts to lead retail, while former YSL CEO Paul Deneve was hired earlier that year to work on "special projects."
Comments
I like how Apple is slowly expanding into fashion- it's an area no other tech company can credibly touch them.
I see fandroids claiming Apple copied the flop Galaxy Gear.
Apples getting a lot of hate lately. I hope they can turn this around quickly.
I see fandroids claiming Apple copied the flop Galaxy Gear.
In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.
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I hope she's not the one who redesigned the Gap logo, which was an epic fail.
Yeah there's actually people recommending these flops over Apple Watch. There is no winner yet just flops.
There annoying and uneducated. I want them to know how stupid their claims are. One of then said the Moto Something had better specs than iPhone 6.
Either way people are misinformed about Apple products.
I'm assuming this is mostly for iWatch.
I like how Apple is slowly expanding into fashion- it's an area no other tech company can credibly touch them.
You mean Apple Watch. ;-)
I'm on a Windows 'puter else I'd change that to the actual symbol.
Does she replace Hiroki Asai, or Marie Moore, or both? Is she reporting directly to Phil? Anybody know?
Marie is (was?) a tyrant and needed to go, a long time ago, so hopefully she's out. Hiroki is a great guy, though. It would be sad to see him leave Marcom.
Octomom?
You should see her food stamp balance!!
http://adage.com/article/special-report-2013-women-to-watch/women-watch-marcela-aguilar-gap/241741/
In less than one hour, Apple showed the world it had a message for its smart watch while the Android camp is still trying to spell smart watch. Look at how ALL 6 Samsung watches have flopped, the Moto 360's UI fails, the LG G R???? is already outdated.
But but but it helps you get chicks...
OMG I never even thought of that ... Don't Windoze boxes have a ?? Can they even see the symbol?
The Unicode character for the Apple logo is rendered as the Windows logo in Windows, I believe.
Why? Aren't there enough codes for both in Unicode?
More pettiness, I think.
It's a 6 step process on Windows and requires MS Word:
http://www.wikihow.com/Type-the-Apple-Logo-(Mac-and-Windows)
"Sorry 'bout that"
Also: "It's actually not in Unicode. It's just a Private Use Area character (F8FF) in some of Apple's fonts, like Lucida Grande and Monaco. Some Linux fonts have a Tux on that same code point." (>)
And this:
http://hea-www.harvard.edu/~fine/OSX/unicode_apple_logo.html
As far as I'm concerned: "I love standards; there are so many to choose from"
Which reminds me, DED has a great article on the topic.
No doubt.
Is that still the case? (Sorry can't be bothered to fire up VMWare and try ... lol). If so ?Watch will look a wee bit odd.