What has been to long? Retina Thunderbolt Display (since 2011), Apple TV (since 2012 with a minor update in Jan 2013), Mac Mini (since 10/2012). My guess is that it's a Mac-focused event. Steve Jobs ran the last "Back to the Mac" presentation back in 2010.
Am I the only one that thinks the Apple Marketing Department is sitting back with Pizza and Beers and watching the press/blog/AI/MacRumor/financialAnalyst -ospheres try to decipher their announcement?
"Wow, that guy's close"
"Mini? Har Har. Will she be disappointed!"
"Newton... who would have even mentioned Newton?"
"Wouldn't they like to know Apple TV will be it's own announcement at CES next year... Talk about breaking precedent!"
"It's an extra 2 days because of the holiday... that's what we mean by too long!"
"This guy says the stocks gonna rise to 145 on the announcement of the 12" iPad... What 12" iPad? Tee Hee?"
"Oh, we gotta tell Tim about this... He said no one would catch the subliminal message the huge logo meaning a 60" iTV set... It's gotta be a leak in our supply chain!"
Yeah, gotta be a Mac Mini. Shaped like the MacPro, but smaller, and with a MagLoc or wireless charging dock for iPhone 6 and iPads that also lets the iPhone/iPad double as a monitor!
Am I the only one that thinks the Apple Marketing Department is sitting back with Pizza and Beers and watching the press/blog/AI/MacRumor/financialAnalyst -ospheres try to decipher their announcement?
I'm sure they have bets on what pro and amateur gets it first.
I want to be absolutely clear about this; I'm not saying that Apple will do this, but wouldn't it be wild if "way too long" referred to an ARM Mac? They really could do it this year, with two SoC's.
Possibilities include an AppleTV refresh, which skipped an annual update this spring. That will include the HomeKit capabilities. But I think it's still not sufficiently mainstream to warrant referencing it in the event tagline, so while I think we see an updated AppleTV, it's not the focus. Same goes for the Mac Mini. It's been a long time between updates, so could be the focus of the tagline, but it too is not a significant product to warrant that much attention.
It's been a year since TouchID came out and everyone expects it will be added to the iPads, but a year does not qualify as a long time. So while iPads will undoubtedly be part of the event, they are not what's being referenced.
Apple Pay will undoubtedly get its official launch with this event and a practical and ubiquitous electronic payment system has been a long time coming in terms of the information age we live in, but not in terms of how long its been front of mind for most people, so this doesn't qualify on that score.
Here's my out of the sky thought. It's a long time since there has been a MacBook (neither Air nor Pro). What if the rumored 12" fanless Retina machine will be called just MacBook. That could account for the tagline, and, being a new product, it would warrant an event tagline reference.
1) The sad thing about it is it takes waaaaay too long to realize that your iPad doesn't have Touch ID and you're still consistently doing it a year later. If anything it's a testament to just how excellent Touch ID is that our brains were able to be so completely rewired so quickly after experiencing the new technology, which in itself is a triumph because added security rarely comes with added convenience.
2) With iOS 8 you get audio message option in iMessage. If you were a heavy dictation user because you were on the go and are now moving to the audio message option because it's faster because you don't have to verify in writing what you said, you will probably experience saying things like comma, period, exclamation point, question mark, and other punctuation in your dictated audio messages because it's nearly identical to the routine you did with voice-to-text dictation.
1) " src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />, and agreed.
2) Not switched to audio messages yet. Have you used it much? I showed it to my kids thinking they would jump on it but they don't even do dictation. Go figure.
Lots of people here know how many days/months/years since product Y update, but my money's on something the average joe would recognize as "way too long."
Something like this: It's been way too long since iPhones, iPads and MacBooks got retina displays, now the rest of the Apple screens are retina too.
.....you will probably experience saying things like comma, period, exclamation point, question mark, and other punctuation in your dictated audio messages.....
It would have been fun if Apple implemented phonetic punctuation, ala Victor Borge. Skip to :40 and then to 1:40 to see it in action....or just for a laugh.
It wont be new AppleTV - product not big enough to warrant this
Same with MacMini.
Its obviously related to HomeKit. That's why we did not see a single mention about HomeKit in the iPhone event.
Apple HomeCenter is coming in Summer 2015.
HomeCenter will take the place of:
Alarm system control
AC system control
TV
Cable box
Family Calander
Light control
Windows/Lock control
Paying online bills
Weather Apps
Home server
Video Game console
Universal remote
Motion sensor controls
the possibilies are only limited by the apps
Me: Siri please pay my bills that are due till the end of the month
Siri: Are these the bills you want to pay?
Me: Yes
Siri: they are paid
I agree on the capabilities of HomeKit and that its a big deal, but it doesn't fit as the tagline reference any better than Apple Pay does. Yes, its been a long time coming in our technological age to have these things automated and managed through the application of technology, but nether has been front of mind until recently. If the tagline said, "it's been a long time coming," then I could see it referring to either HomeKit or ApplePay or any futuristic technology that had been imagined long ago but not brought to fruition until now.
The tagline as expressed could be about the AppleTV update (which, yes, would include HomeKit) since it hasn't been updated in a while. But I don't think Apple bases an entire event on what has been self-professed to be a hobby, unless there's something for the masses in the update, like a gaming interface or unless they are opening up the App store to it. HomeKit needs time to roll out to the masses; it will be a hobby adopted by those constructing new homes and those relatively few early adopters as HomeKit controlled products roll out from various vendors. HomeKit is not sufficiently horizontal at this point to warrant the event being focused on it.
The tagline could be about the Mac Mini, but, as I state in my previous comment, that product is not sufficiently significant to warrant the focus of the event tagline.
A new product, or what Apple could term a new product, especially one that used to exist and went away, would be sufficiently newsworthy and would warrant a reference such as "it's been way too long." That's the reason I'm thinking of the 12" Retina MacBook; I've been suggesting it will be a MacBook (neither Air nor Pro) for about six months. If I'm correct, it exactly fits the tagline.
Comments
What has been to long? Retina Thunderbolt Display (since 2011), Apple TV (since 2012 with a minor update in Jan 2013), Mac Mini (since 10/2012). My guess is that it's a Mac-focused event. Steve Jobs ran the last "Back to the Mac" presentation back in 2010.
Same. At least once a day it happens haha
Mac Pro Mini
I'm sure they have bets on what pro and amateur gets it first.
What is the event tagline referring to?
Possibilities include an AppleTV refresh, which skipped an annual update this spring. That will include the HomeKit capabilities. But I think it's still not sufficiently mainstream to warrant referencing it in the event tagline, so while I think we see an updated AppleTV, it's not the focus. Same goes for the Mac Mini. It's been a long time between updates, so could be the focus of the tagline, but it too is not a significant product to warrant that much attention.
It's been a year since TouchID came out and everyone expects it will be added to the iPads, but a year does not qualify as a long time. So while iPads will undoubtedly be part of the event, they are not what's being referenced.
Apple Pay will undoubtedly get its official launch with this event and a practical and ubiquitous electronic payment system has been a long time coming in terms of the information age we live in, but not in terms of how long its been front of mind for most people, so this doesn't qualify on that score.
Here's my out of the sky thought. It's a long time since there has been a MacBook (neither Air nor Pro). What if the rumored 12" fanless Retina machine will be called just MacBook. That could account for the tagline, and, being a new product, it would warrant an event tagline reference.
Good, I'm tired of trying to unlock my iPad with my finger print.
Just like I'm getting tired of trying to open my front door with my car fob.... boy humans get spoiled quick!
ImageWriter Air?
Personally, I think it's just a sarcastic comment, as in "it's been way too long since we had an event--NOT. (you spoiled babies)."
In any case, it's very strange tag line. It is specifically criticizing Apple. "way too long" is never a good thing.
I'm getting (slight) lyric echoes???
Personally, I think it's just a sarcastic comment, as in "it's been way too long since we had an event--NOT. (you spoiled babies)."
In any case, it's very strange tag line. It is specifically criticizing Apple. "way too long" is never a good thing.
New, shortened, power cables.
#HeardItHereFirst!
Be nice if it at least made sense in hindsight....
1) The sad thing about it is it takes waaaaay too long to realize that your iPad doesn't have Touch ID and you're still consistently doing it a year later. If anything it's a testament to just how excellent Touch ID is that our brains were able to be so completely rewired so quickly after experiencing the new technology, which in itself is a triumph because added security rarely comes with added convenience.
2) With iOS 8 you get audio message option in iMessage. If you were a heavy dictation user because you were on the go and are now moving to the audio message option because it's faster because you don't have to verify in writing what you said, you will probably experience saying things like comma, period, exclamation point, question mark, and other punctuation in your dictated audio messages because it's nearly identical to the routine you did with voice-to-text dictation.
1)
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />, and agreed.
2) Not switched to audio messages yet. Have you used it much? I showed it to my kids thinking they would jump on it but they don't even do dictation. Go figure.
Lots of people here know how many days/months/years since product Y update, but my money's on something the average joe would recognize as "way too long."
Something like this: It's been way too long since iPhones, iPads and MacBooks got retina displays, now the rest of the Apple screens are retina too.
...
It looks like a finger pressing something so my guess is a new iPod Touch. The bigger screen sizes would be good in the portable games market.
... since Apple updated the Mac mini.
It would have been fun if Apple implemented phonetic punctuation, ala Victor Borge. Skip to :40 and then to 1:40 to see it in action....or just for a laugh.
It won't be a new MacBooks.
It wont be new AppleTV - product not big enough to warrant this
Same with MacMini.
Its obviously related to HomeKit. That's why we did not see a single mention about HomeKit in the iPhone event.
Apple HomeCenter is coming in Summer 2015.
HomeCenter will take the place of:
Alarm system control
AC system control
TV
Cable box
Family Calander
Light control
Windows/Lock control
Paying online bills
Weather Apps
Home server
Video Game console
Universal remote
Motion sensor controls
the possibilies are only limited by the apps
Me: Siri please pay my bills that are due till the end of the month
Siri: Are these the bills you want to pay?
Me: Yes
Siri: they are paid
I agree on the capabilities of HomeKit and that its a big deal, but it doesn't fit as the tagline reference any better than Apple Pay does. Yes, its been a long time coming in our technological age to have these things automated and managed through the application of technology, but nether has been front of mind until recently. If the tagline said, "it's been a long time coming," then I could see it referring to either HomeKit or ApplePay or any futuristic technology that had been imagined long ago but not brought to fruition until now.
The tagline as expressed could be about the AppleTV update (which, yes, would include HomeKit) since it hasn't been updated in a while. But I don't think Apple bases an entire event on what has been self-professed to be a hobby, unless there's something for the masses in the update, like a gaming interface or unless they are opening up the App store to it. HomeKit needs time to roll out to the masses; it will be a hobby adopted by those constructing new homes and those relatively few early adopters as HomeKit controlled products roll out from various vendors. HomeKit is not sufficiently horizontal at this point to warrant the event being focused on it.
The tagline could be about the Mac Mini, but, as I state in my previous comment, that product is not sufficiently significant to warrant the focus of the event tagline.
A new product, or what Apple could term a new product, especially one that used to exist and went away, would be sufficiently newsworthy and would warrant a reference such as "it's been way too long." That's the reason I'm thinking of the 12" Retina MacBook; I've been suggesting it will be a MacBook (neither Air nor Pro) for about six months. If I'm correct, it exactly fits the tagline.