Apple's Brand New Marketing Campaign Debuts

macsrgood4u · February 14, 2002 3:53PM

"Everything Is easier on a Mac".

Apple dealers will have an 16 page booklet.

Go here:

<a href="http://www.apple.com/easier/"; target="_blank">http://www.apple.com/easier/</a>;

Update: I actually picked up this accordian fold 6 X 4 1/2 brochure over two weeks ago at, of all places, Circuit City.

[ 02-16-2002: Message edited by: MacsRGood4U ]</p>

buonrotto · February 14, 2002 5:12PM

I prefer the header for the page as their main slogan: "Easier."

cosmonut · February 14, 2002 5:28PM

Ah, but the $10Million question is:

Easier than WHAT? A PC? A CD player? A 35mm camera? Something else? All of the above?

I say all of the above (especially a PC!)

ghost_user_name · February 14, 2002 5:30PM

I like this slogan. It could bring more informative commercials on what exactly is easier.

buonrotto · February 14, 2002 7:28PM

I should point out in lieu of CosmoNut's good point that the slogan isn't, "Easy," it's "Easier." Subtle but important difference in the message.

"Easier than ________"

Windows...

PCs...

boiling water...

etc.

wrong robot · February 14, 2002 7:45PM

THATS IT!

I'm going to order a new iMac and then when it arrives try to make an egg over it...when it fails to do so I'm going to sue apple saying that Its alot easier to make an egg over a frying pan

marcuk · February 15, 2002 11:57AM

I don't think it needs an explanation, Its pretty obvious that Apple is a computer company and they're referring to PC's. You have to be pretty thick to think that Its easier to fry an egg in your mac than in a frying pan. Although, are you "the American general public?"

ghost_user_name · February 15, 2002 12:45PM

OMG, what a ****ing joke.

How can they seriously put "Web performance improves with Mac OS X." with a link to information about Java on Mac OS X? Java performance is TERRIBLE on Mac OS X!!

<img src="graemlins/oyvey.gif" border="0" alt="[No]" />

And, of course, Java doesn't always work properly with Apple's own bundled browser: Microsoft Internet Explorer.

serrano · February 15, 2002 1:06PM

[quote]Originally posted by starfleetX:

<strong>OMG, what a ****ing joke.

How can they seriously put "Web performance improves with Mac OS X." with a link to information about Java on Mac OS X? Java performance is TERRIBLE on Mac OS X!!

<img src="graemlins/oyvey.gif" border="0" alt="[No]" />

And, of course, Java doesn't always work properly with Apple's own bundled browser: Microsoft Internet Explorer.

</strong><hr></blockquote>

how true, how true.

mac guru · February 15, 2002 2:33PM

I really like this booklet they've put out... it's very nice looking... typical Apple.

I'll post scans when I get home.

Mac Guru

Apple's Brand New Marketing Campaign Debuts

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