Bose may take on Apple's Beats Music, iTunes Radio with new streaming music platform
A reported Bose job listing for a "cloud music services" UX designer suggests the company is working on a next-generation streaming platform to rival Beats Music, iTunes Radio and other services in what is becoming an increasingly crowded field.
According to a posting on job marketing website ZipRecruiter, spotted by HypeBeast, Bose is looking to hire a senior user experience designer to join its Algorithms & Cloud Experiences team create a new "music streaming platform."
If Bose is indeed planning to launch a streaming music service in competition with Apple's existing services, it will be the latest volley in what has become an aggressive rivalry between the audio stalwart and upstart Beats.
In July, shortly after Apple announced its $3 billion acquisition of Beats Electronics and Beats Music, Bose sued the headphone maker's hardware arm for infringing five noise-cancelling technology patents. Following an out of court settlement in in October, Apple quietly removed all Bose products from the Apple Store only to bring them back two months later in time for holiday shopping.
Recent reports claim Apple is looking to rebrand or repackage Beats Music into an integrated iTunes solution next year. The change is reportedly in response to shifting market winds responsible for a 13 percent drop in iTunes music sales as of October.
According to a posting on job marketing website ZipRecruiter, spotted by HypeBeast, Bose is looking to hire a senior user experience designer to join its Algorithms & Cloud Experiences team create a new "music streaming platform."
A section regarding previous experience reveals Bose is looking for candidates who worked for major streaming services like Pandora, Songza and Rhapsody. Of note, Apple and Beats Music are also called out by name.We are seeking an expert Experience Designer to lead design and prototyping of our next generation streaming music platform and ecosystem of products. [...] We will move quickly and have an immediate and lasting impact on Bose's streaming music products.
If Bose is indeed planning to launch a streaming music service in competition with Apple's existing services, it will be the latest volley in what has become an aggressive rivalry between the audio stalwart and upstart Beats.
In July, shortly after Apple announced its $3 billion acquisition of Beats Electronics and Beats Music, Bose sued the headphone maker's hardware arm for infringing five noise-cancelling technology patents. Following an out of court settlement in in October, Apple quietly removed all Bose products from the Apple Store only to bring them back two months later in time for holiday shopping.
Recent reports claim Apple is looking to rebrand or repackage Beats Music into an integrated iTunes solution next year. The change is reportedly in response to shifting market winds responsible for a 13 percent drop in iTunes music sales as of October.
Comments
Bose had better have some goods to back it up.
Otherwise call the new service Bose Bores.
"Clouded, is the future, mmm?" -- Yoda
Bose had better have some goods to back it up.
Otherwise call the new service Bose Bores.
Or Bose Doze.
You guys totally missed "Bose Bozos".
This would never have happened if Steve Jobs were still alive...
????
And then they sign an exclusivity deal to sell hardware only at Amazon! And this hardware is designed by a world-class industrial artist! Wall Street deems it the best way that Bose can compete after suddenly splitting stock!
That’s right, Bezos’ Bose Bozos’ beveled bezel’s best bet begins by boosting buyer benefit by… surprise.
...bullshitting?
I've never understood the philosophy of "Hey, Apple's just seriously entered this category. Let's compete against them!"
At least it’s marginally more effective than “Hey, Apple is rumored to enter this category; let’s make a bunch of completely nonsensical garbage that will in no way resemble their actual product should they even make one at all!”
*cough“smart”TVs,yesIcancoughinpunctuationcough*
...bullshitting?
I've never understood the philosophy of "Hey, Apple's just seriously entered this category. Let's compete against them!"
I think Apple entering a category reaffirms that the arena is ripe with profits. It is like Apple does the research and the others decide to piggyback on it.
Rumoured. Not rumoured. It's the entering that gets them 'entered'.
My username is based on a Japanese sports car that focused on brains over brawn and pretty much dominated it's entire category as a result. It's nickname was Godzilla, as it stomped all over it's competitors, who pretty much never stood a chance.
Apple is the technological equivalent.
If not, then this job is not for you and there is no need for you to reply. The company will not hire you.
- Wow, such a great way to discourage applicants!
I wonder how long it'll take for business historians to realize what Apple has known from the start; there's just not much money in streaming. Ergo, Apple held the fort for as long as possible selling music tracks through iTunes. Now that the low-profit music streaming business has stepped all over that and iPods have been replaced in the market with smartphones as the preferred music playback device, Apple switches to selling music-related hardware (Beats headphones) as its next means of monetizing the music industry.
One of the requirements to use the service is you have to be 65+ years of age. Bose does not get it so this will be an epic fail.
It will be better, because it will cost $20 a month.
More expensive, means (or implies) better.
BOSE: Buy Overpriced Sound Experience