Apple increases lobbying pressure in Washington ahead of Apple Watch release

Posted:
in General Discussion edited January 2015
As Apple enters uncharted territory with Apple Pay and the upcoming Apple Watch, the company has increased lobbying activities to assuage government scrutiny, though overall spending for the 2014 calendar year is expected to be far less than other tech firms.

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Citing statistics from lobbying expenditure tracking website OpenSecrets.org, Bloomberg reports that Apple has stepped up its presence in Washington ahead of new initiatives that could draw a watchful eye from government regulatory agencies. Apple's new payments service Apple Pay and a forthcoming move into biometric data tracking with Apple Watch will add to a list of products and services that range from telecommunications to cloud computing.

As previously reported, Apple spent a bit over $1 million on lobbying during the third quarter of 2014, building to a $2.9 million running total for the year through September. Spending is expected to surpass the company's $3.5 million benchmark set in 2013.

Activities were directed at key issues like consumer health data, safe driving, e-books and data privacy, all of which are important for directions in which Apple is moving. Specifically, Apple's lobbyists targeted 39 issues, including e-book publishing, online safety, copyright and patent reform, safe driving (CarPlay) and regulation of mobile medical devices and health software applications (Apple Watch and HealthKit). Other issues included corporate and international tax reform.

Looking to the future, Apple is taking a proactive stance on issues related to quickly burgeoning tech sectors like cloud computing. A high-profile iCloud breach in September resulted in a massive leak of compromising celebrity photos, shining a light on the precarious nature of online security. Fallout spilled over into other business categories and Apple received letters from policymakers asking for assurances that a similar scenario wouldn't play out with Apple Pay, which stores a user's credit card information to conduct touch-less transactions.

Apple took on law firm Wilmer Cutler Pickering Hale and Dorr last year to help deal with increased lobbying activities and currently fields a total of 23 lobbyists roaming the Capitol. Most recently, Amber Cottle took over as the company's lobbying team leader after Catherine Novelli was nominated to a post at the State Department by President Barack Obama.

Company CEO Tim Cook has also made frequent trips to Washington, and was most recently seen with Senator Orinn Hatch (R-UT), chairman of the GOP's High Tech Task Force, in December.

Despite its lobbying efforts to date, Apple's spending is a far cry from the budgets of other tech giants like Microsoft and Google, which spent $6 million and $13.7 million on lobbying through the third quarter of 2014, respectively.

Apple, along with other U.S. business entities, have until today to file lobbying disclosures with the House of Representatives. Filings are expected to be available for public viewing on Wednesday.
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Comments

  • Reply 1 of 42
    MacProMacPro Posts: 18,142member
    If you can't beat them, join them. It's about time Apple stopped sitting back and being walked on.
  • Reply 2 of 42
    Quote:

    Originally Posted by digitalclips View Post



    If you can't beat them, join them. It's about time Apple stopped sitting back and being walked on.



    Sadly, this is true. We've seen what happened with the DOJ and Amazon.

  • Reply 3 of 42
    Quote:

    Originally Posted by digitalclips View Post



    If you can't beat them, join them. It's about time Apple stopped sitting back and being walked on.



    What the hell are you talking about?

  • Reply 4 of 42
    bobschlobbobschlob Posts: 1,074member
    Quote:
    Originally Posted by s.metcalf View Post

     
    Quote:
    Originally Posted by digitalclips View Post



    If you can't beat them, join them. It's about time Apple stopped sitting back and being walked on.



    What the hell are you talking about?




    Confusing US Government with Wall Street, maybe (?)

  • Reply 5 of 42
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     



    Sadly, this is true. We've seen what happened with the DOJ and Amazon.




    No.  What happened?

  • Reply 6 of 42
    feynmanfeynman Posts: 1,087member
    s.metcalf wrote: »

    No.  What happened?

    Have you been living under a rock for the past few years?
  • Reply 7 of 42
    Apple need all the lobbying they can get if they wish any poor souls to buy their dated Apple Watch.
  • Reply 8 of 42
    Quote:

    Originally Posted by s.metcalf View Post

     



    No.  What happened?


     

    http://www.salon.com/2014/01/12/amazons_bogus_anti_apple_crusade/

  • Reply 9 of 42
    Quote:

    Originally Posted by digitalclips View Post



    If you can't beat them, join them. It's about time Apple stopped sitting back and being walked on.



    If you can't beat them, you're not using a big enough hammer.

  • Reply 10 of 42
    elijahgelijahg Posts: 822member
    Apple need all the lobbying they can get if they wish any poor souls to buy their dated Apple Watch.

    Hello Mr Ballmer.
  • Reply 11 of 42
    Quote:
    Originally Posted by SpamSandwich View Post

     



    If you can't beat them, you're not using a big enough hammer.




    They're waiting for Jony to produce one with chamfered edges. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 12 of 42
    MacProMacPro Posts: 18,142member
    Apple need all the lobbying they can get if they wish any poor souls to buy their dated Apple Watch.

    I unblock your posts once in a while just for a good laugh.
  • Reply 13 of 42
    Apple need all the lobbying they can get if they wish any poor souls to buy their dated Apple Watch.

    I unblock your posts once in a while just for a good laugh.

    No need to go to such trouble; just point your browser at Apple's Apple Watch section and roll around in mirth.

    Cut off by Mr. Clips. Apt, I suppose.
  • Reply 14 of 42
    pazuzupazuzu Posts: 1,728member

    Apple needs to create products and content people actually want and need - not a bulky "watch".

  • Reply 15 of 42
    Quote:

    Originally Posted by pazuzu View Post

     

    Apple needs to create products and content people actually want and need - not a bulky "watch".


     

    You need to create posts people will actually want to read - not your usual blocked garbage.

  • Reply 16 of 42
    s.metcalf wrote: »
     


    Sadly, this is true. We've seen what happened with the DOJ and Amazon.


    No.  What happened?

    I am truly glad that your post count is what it is despite being in this forum for 11 years. :lol:
  • Reply 17 of 42
    pazuzupazuzu Posts: 1,728member
    Quote:

    Originally Posted by EricTheHalfBee View Post

     

     

    You need to create posts people will actually want to read - not your usual blocked garbage.




    And what did you just do?   

  • Reply 18 of 42
    fred1fred1 Posts: 311member
    Interesting how this place we call a "democracy" works. It's not enough to make excellent products, you gotta spread some green around. It's the Golden Rule: the ones who have the gold make the rules.
  • Reply 19 of 42
    fred1 wrote: »
    Interesting how this place we call a "democracy" works. It's not enough to make excellent products, you gotta spread some green around. It's the Golden Rule: the ones who have the gold make the rules.

    No one should be calling it a democracy, because on paper (see the Constitution) and in practice it isn't one. It's a republic.
  • Reply 20 of 42
    kent909kent909 Posts: 708member

    It is amusing to observe how openly they do this. America = Lobbying. Other places in the world = Bribery. America the best country in the world that money can buy.

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