Tech journalist Chris Breen leaves Macworld for job at Apple
Five months after Macworld shipped its last print magazine in September, senior editor and Mac guru Chris Breen on Tuesday announced he will soon leave the publication to take on an unannounced role at Apple.
Former Macworld senior editor Chris Breen. | Source: Lynda.com
Breen, a stalwart Apple journalist who found success at print publications MacUser and subsequently Macworld, revealed his decision to leave the magazine in today's "Mac 911" column.
While at Macworld, Breen produced a substantial number of "how to" articles, product reviews and columns, many of which revolved around Apple's Mac ecosystem. He was also responsible for the publication's podcast and weekly video series.
Breen's move marks yet another Apple hire from the blogger and Apple-centric publication pool, the most recent being AnandTech's Anand Shimpi, who joined the company last August.
Former Macworld senior editor Chris Breen. | Source: Lynda.com
Breen, a stalwart Apple journalist who found success at print publications MacUser and subsequently Macworld, revealed his decision to leave the magazine in today's "Mac 911" column.
The former senior editor also took to his personal website to thank those who helped him during his time as a journalist.After decades of offering advice to Apple users in the pages of MacUser and then Macworld, I'm making a career change and heading off to a fruit-flavored tech company sandwiched between Santa Clara and Sunnyvale.
While at Macworld, Breen produced a substantial number of "how to" articles, product reviews and columns, many of which revolved around Apple's Mac ecosystem. He was also responsible for the publication's podcast and weekly video series.
Breen's move marks yet another Apple hire from the blogger and Apple-centric publication pool, the most recent being AnandTech's Anand Shimpi, who joined the company last August.
Comments
This is now two former tech writers that are headed to Cupertino. Have there been any others?
Did we every figure out what Anand Lal Shimpi is doing at Apple?
This is now two former tech writers that are headed to Cupertino. Have there been any others?
Anand's more than a tech writer though, he has a CE degree.
Oh sure. I'm not downplaying Anand's abilities. But for over 15 years he was in the technology publishing industry.
And Chris Breen has over 30 years as a writer and editor in the tech world.
I was just wondering what Apple is doing with these people and their particular set of skills.
I suspect his new gig at Apple will be music related, given his love and talent in that arena.
Wow, this must burn up Jason Snell. Good move for Breen, though.
Wow, this must burn up Jason Snell. Good move for Breen, though.
Perhaps but I think Breen was better than Snell not by a whole lot but enough IMO.
I think Snell has more ambitions in writing and he's likely better off outside of the Hive.
Perhaps but I think Breen was better than Snell not by a whole lot but enough IMO.
I think Snell has more ambitions in writing and he's likely better off outside of the Hive.
IMO, Breen is OK. I find Snell's writing and podcasts very entertaining.
I hope Chris Breen has been hired in a PR capacity. I think Apple really needs help in that arena. They need more good people that shape the message and drive the narrative instead of letting the media do it for them.
Wow, this must burn up Jason Snell. Good move for Breen, though.
We don't know that Snell wasn't offered a job at one point.
We don't know that Snell wasn't offered a job at one point.
Actually, Jason Snell is fine with everything...
I wonder if this isn't part of an effort to put together a comprehensive documentation of Apple's history, basically an Apple bible. It would certainly help to have people knowledgeable about the historical context, which is something I always appreciate about DED's articles..
Come to think of it, as an agnostic, maybe it's time I find something to worship. One could do a lot worse than Apple. Maybe they've already started:
"Lo, let it be known that on this, the 323rd day of the 38th year since the birth of Apple, the story of the inception of modern man shall be recorded in the reverent application known as Pages. Let no person be blind to the irony that on a day previously attributed to the antics of fools, the vehicle for the rapid evolution of modern man was ignited amidst the glory of the garage of the Founder's parents, for there was no room at the Hewlett Packard headquarters."
..and so on :)
Edit: No more coffee for me today.Makes me wonder when Apple will hire Jim Dalrymple...
They should hire the Macalope and be done with it. Let the antlered one be the press liaison.
Breen knows tech but he is not in the same league as Anand Lal Shimpi whom Apple also hired recently. Apple must have its reasons, but I wrote Breen off (and Macworld) when he as an editor, invited Andy Inatko to 'describe' why he left Apple for Android on Macworld - and make it like an opinion piece rather than as a review. Still not sure why he did it since he knew that many would be upset with the articles - he took flak,and became quite annoyed by the criticism. At any rate, I think this reflected the rot at Macworld, when Breen and others could no longer decide on whether to remain with Apple centered articles or or try 'click bait' articles like Inatko's. Only thing I wonder - if Macworld folds, will we find out the identity of the Macalope?
And despite his constant cheerleading, DED has yet to get the call. A travesty.
just a matter of time, really....