So what is more important to Apple? Selling more product, more revenue, more profit OR increasing market share? It would appear that in Apple’s case market share does not translate to success in terms of sales, revenue, and profit. They “lost” market share but blew away everybody else in every other metric.
Or is the mobile market so huge and growing that market share means nothing in the end?
... and I agree with that and was not arguing that point.
Click bait headline. AI, you should be ashamed to write such crap.
Apple actually lost a tiny fraction of share. Both Samsung and Apple sold more phones but neither, according to the chart provided, increased share.
It doesn't matter.
This is Gartner data. It's worthless.
Truly, worse than worthless! The "Others" category came to more then Apple and Sam Scummy combined. What kind of survey would report that a group of unknowable manufacturers did more business then the two leading companies! The "Other" category is the "finagle factor" to make data total whatever number Gartner wanted it to be...
Where the "Finagle factor", is an ad hoc multiplicative or additive term in an equation which can only be justified by the fact that it gives more correct-appearing results.
I wish that just once Gartner would detail the "Others" category, but of course they won't, since they make those numbers up to make the percentages look like what their customer wants. Zero credibility.
Actually, you can figure it out by inference —
1. Microsoft does not appear in the chart.
2. Therefore Microsoft is in the "other" category.
3. The "other" category is HUGE.
4. Therefore, Microsoft is winning!!
As others pointed out, the headline is wrong: Apple was at best stagnant and gains were made at the low end. The story should have been that Samsung lost ground to the low end while Apple maintained their share in the high end. The writers/editors need to stop trying to make everything into a ringing Apple victory.
So what is more important to Apple? Selling more product, more revenue, more profit OR increasing market share? It would appear that in Apple’s case market share does not translate to success in terms of sales, revenue, and profit. They “lost” market share but blew away everybody else in every other metric.
Or is the mobile market so huge and growing that market share means nothing in the end?
Profit and revenue is Apple's game. Market share only matters if you're not selling anything.
Comments
So what is more important to Apple? Selling more product, more revenue, more profit OR increasing market share? It would appear that in Apple’s case market share does not translate to success in terms of sales, revenue, and profit. They “lost” market share but blew away everybody else in every other metric.
Or is the mobile market so huge and growing that market share means nothing in the end?
... and I agree with that and was not arguing that point.
Truly, worse than worthless! The "Others" category came to more then Apple and Sam Scummy combined. What kind of survey would report that a group of unknowable manufacturers did more business then the two leading companies! The "Other" category is the "finagle factor" to make data total whatever number Gartner wanted it to be...
See for more in depth understanding of this important factor: http://en.wikipedia.org/wiki/Finagle's_law
Where the "Finagle factor", is an ad hoc multiplicative or additive term in an equation which can only be justified by the fact that it gives more correct-appearing results.
Actually, you can figure it out by inference —
1. Microsoft does not appear in the chart.
2. Therefore Microsoft is in the "other" category.
3. The "other" category is HUGE.
4. Therefore, Microsoft is winning!!
Profit and revenue is Apple's game. Market share only matters if you're not selling anything.
Huh? If you're not selling anything then you have no market share.
Exactly. What' good is market share when you're losing money.
Because the possibility to make money is always there. Why do you think people invest in Amazon so much? Potentiality is very attractive to investors.