Second Apple Watch diary entry from model Christy Turlington Burns touts activity tracking, watch co
Apple posted and update on model Christy Turlington Burns as she uses Apple Watch to train for the London Marathon, this time throwing a spotlight on the device's prowess as a daily planner and run timer.
Week two of Turlington Burns' road to London sees her get right back into training after returning to New York from Africa, where she ran the Kilimanjaro Half Marathon in Tanzania to raise awareness and funds for her pregnancy and safe childbirth nonprofit Every Mother Counts.
"I'd been gone for almost two weeks by the time I returned from Africa, so I put the Modular face on my Apple Watch right away to help me get back into the swing of things," Turlington Burns writes.
The Modular watch face lays out complications, Apple's term for sub-features that display data like time, date, activity and more, into a grid for at-a-glance viewing. Users can tap on a complication, such as Calendar, to open the corresponding app. As part of her daily routine, Turlington Burns uses complications to keep track of movement with Apple Watch's Activity Rings, check the weather and stay on top of appointments.
She also mentions getting tweets directly on her wrist, presumably via Glances or Twitter's dedicated Watch app.
Turlington Burns also reveals a little tidbit regarding how Apple Watch will record workouts. She said that during a recent session at Barry's Bootcamp, she switched the built in Workout app to "Other" to keep track of the cardiovascular and weightlifting regimen, which in turn fills Apple Watch's Exercise ring. How Apple Watch tracks specific exercise routines is not entirely clear, though Apple says its device can display realtime stats like "for a variety of the most popular activities, including running, using the elliptical, and cycling."
Next to a brief mention of run pacing capabilities, Apple inserted a sidebar graphic about the fluoroelastomer Sport Band, which is designed to stand up to the rigors of running in inclement weather conditions.
During its "Spring Forward" event earlier in March, Turlington Burns was announced as a sort of brand ambassador for Apple Watch and will be posting weekly progress updates as she prepares for the Virgin Money London Marathon. The strategy is an interesting turn for Apple, but traditional watchmakers and high-end luxury brands have for decades enlisted celebrities and notable public figures for brand outreach.
Week two of Turlington Burns' road to London sees her get right back into training after returning to New York from Africa, where she ran the Kilimanjaro Half Marathon in Tanzania to raise awareness and funds for her pregnancy and safe childbirth nonprofit Every Mother Counts.
"I'd been gone for almost two weeks by the time I returned from Africa, so I put the Modular face on my Apple Watch right away to help me get back into the swing of things," Turlington Burns writes.
The Modular watch face lays out complications, Apple's term for sub-features that display data like time, date, activity and more, into a grid for at-a-glance viewing. Users can tap on a complication, such as Calendar, to open the corresponding app. As part of her daily routine, Turlington Burns uses complications to keep track of movement with Apple Watch's Activity Rings, check the weather and stay on top of appointments.
She also mentions getting tweets directly on her wrist, presumably via Glances or Twitter's dedicated Watch app.
Turlington Burns also reveals a little tidbit regarding how Apple Watch will record workouts. She said that during a recent session at Barry's Bootcamp, she switched the built in Workout app to "Other" to keep track of the cardiovascular and weightlifting regimen, which in turn fills Apple Watch's Exercise ring. How Apple Watch tracks specific exercise routines is not entirely clear, though Apple says its device can display realtime stats like "for a variety of the most popular activities, including running, using the elliptical, and cycling."
Next to a brief mention of run pacing capabilities, Apple inserted a sidebar graphic about the fluoroelastomer Sport Band, which is designed to stand up to the rigors of running in inclement weather conditions.
During its "Spring Forward" event earlier in March, Turlington Burns was announced as a sort of brand ambassador for Apple Watch and will be posting weekly progress updates as she prepares for the Virgin Money London Marathon. The strategy is an interesting turn for Apple, but traditional watchmakers and high-end luxury brands have for decades enlisted celebrities and notable public figures for brand outreach.
Comments
And AAPL just dip within last minutes trading (-1.25%)...WTF? Wall Street tried to manipulate stocks or what? I bet that tomorrow, AAPL will open above $127.
It was smart of Apple to do this, especially if she starts giving a little better idea
of exactly how she does what she does, instead of just saying "I did...".
But when I saw that rapid and massive dip at the end of the session, first thought that went thru my mind was "someone is fucking with the stock again"...
ROFL
And AAPL just dip within last minutes trading (-1.25%)...WTF? Wall Street tried to manipulate stocks or what? I bet that tomorrow, AAPL will open above $127.
I bet it doesn't; it’s Saturday.
Some software widget called a complication?
ROFL
ROFL indeed.
I think Apple thought they were paying a nice homage to traditional watches by referring to their widgets as complications.
Unfortunately, I think they sound naff and patronising, as the metaphor doesn't translate well. Complications on mechanical watches have a long and dignified pedigree. Slapping such a label on widgets makes a mockery of the term.
As to Miss Burns, I say good luck to her with the London Marathon. Any one who runs it is mad, of course.
The problem with using someone like her as an example is that it doesn't relate well to common usage. The sort of people who already buy fitness devices are people like her, but what about compelling use-cases for the rest of us? I'm not planning to run a marathon tomorrow, so I'd like to know how the Apple Watch fits into my life. So far, it doesn't.
Christy is a good choice, but not an original one. Apple / Tim must have really liked her partnership with Jawbone in 2014. UP / Every Mother Counts / Mothers Day 2014
Press interpretation: "Model Christy Turlington Burns claims Apple Watch is complicated, cites 'many complications' on the Watch."
Or:
"Burns Burnt by Bodged Boffin-friendly Watch"
Modern journalism is a disgusting excuse for journalism.
Moan moan moan. Give it a rest.
It didn't take him long, did it?
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and
If you think this is about using "celebrity" then you were not paying attention.
Most of my post was positive.
It would seem that you like to cherry-pick the negative aspects.
Anyone else not impressed with A) the fact Apple is trying to use a "celebrity" to try and make the human connection and
I love how you, a total no one that not a single person will ever know or miss in the slightest, refers to one of the most famous super-models of all-time as a "celebrity" -- in quotes.
What if they had used Gisele? Would she be a "celebrity" too? Yeah, I mean, she only made $47M last year -- not bad for someone who's semi-retired. Sure, she only has an official position with the UN, but I'm sure you are FAR more impressive than that.
Turlington, OTOH, only has a Master's Degree from Columbia, and serves in two important positions at Harvard Medical School boards. She's spent a great deal of time traveling the world, much of that time to some of the poorest countries in the world, to help save women's lives.
But yeah, I'm sure you're MUCH more impressive, have accomplished a great deal in your life, and have donated not only vast amounts of time but millions of dollars to all sorts of charities all over the world.
I'm really impressed by you.
Hope you don't develop a complex.
Never heard of Burns before the keynote. Never heard of Gisele.
We're not all fashion dandies.
Case closed.