Apple's new spaceship campus might be named after Steve Jobs, Tim Cook says
While late Apple cofounder Steve Jobs's office remains in situ at the company's Infinite Loop headquarters, a more impressive memorial may be in the works as current chief executive Tim Cook has indicated his desire to name all or part of the new spaceship campus after Jobs.
One of the life-size mockups Apple used in the design of its new campus.
Jobs's family will have the final say on any such naming arrangement, Cook revealed during an interview with Fortune's Adam Lashinsky. It could include a specific facet of the building, or possibly the entire project.
Jobs is known to have been obsessed over the design of the new campus in the years leading up to his death, and appeared personally in front of the Cupertino City Council to seek construction approval.
"I think we have a shot at building the best office building in the world," Jobs said at the time, in what would turn out to be his final public appearance.
Cook calls the new campus "the mother of all products," citing high-tech features like special apps that can direct employees who commute via car directly to open parking spaces. He believes that the office environment is of paramount importance to the culture of a company, panning the typically boring offices inhabited by workers in high-rise buildings.
The office "shouldn't be a place that doesn't turn on your creative juices," he said.
"I hate the word 'headquarters,'" Cook added. "There's real work going on here. It isn't overhead, and we're not bureaucrats."
Among the features that Cook is looking forward to the most is the private 1,000-seat underground auditorium being constructed on the grounds. Much like the decision to abandon its keynote slot at the annual Macworld conference, moving events to the private auditorium will give Apple more control over its product release cycle.
"No more scheduling months ahead of time around other people's schedules," he said.
Even as construction is progressing quickly -- AppleInsider's own aerial footage of the site shows the cafeteria section topped out -- the company has yet to decide which groups will be relocated from Infinite Loop. One that seems sure to move is the design group headed by Jony Ive, which will reportedly occupy "a top-floor space of thirty thousand square feet, with Industrial Design and Human Interface together, sharing a view of what Apple refers to as the 'savanna' between the main building and the fitness center."
One of the life-size mockups Apple used in the design of its new campus.
Jobs's family will have the final say on any such naming arrangement, Cook revealed during an interview with Fortune's Adam Lashinsky. It could include a specific facet of the building, or possibly the entire project.
Jobs is known to have been obsessed over the design of the new campus in the years leading up to his death, and appeared personally in front of the Cupertino City Council to seek construction approval.
"I think we have a shot at building the best office building in the world," Jobs said at the time, in what would turn out to be his final public appearance.
Cook calls the new campus "the mother of all products," citing high-tech features like special apps that can direct employees who commute via car directly to open parking spaces. He believes that the office environment is of paramount importance to the culture of a company, panning the typically boring offices inhabited by workers in high-rise buildings.
The office "shouldn't be a place that doesn't turn on your creative juices," he said.
"I hate the word 'headquarters,'" Cook added. "There's real work going on here. It isn't overhead, and we're not bureaucrats."
Among the features that Cook is looking forward to the most is the private 1,000-seat underground auditorium being constructed on the grounds. Much like the decision to abandon its keynote slot at the annual Macworld conference, moving events to the private auditorium will give Apple more control over its product release cycle.
"No more scheduling months ahead of time around other people's schedules," he said.
Even as construction is progressing quickly -- AppleInsider's own aerial footage of the site shows the cafeteria section topped out -- the company has yet to decide which groups will be relocated from Infinite Loop. One that seems sure to move is the design group headed by Jony Ive, which will reportedly occupy "a top-floor space of thirty thousand square feet, with Industrial Design and Human Interface together, sharing a view of what Apple refers to as the 'savanna' between the main building and the fitness center."
Comments
Tim is probably the most humble corporate CEO I've ever witnessed. Steve has gotten enough credit- if it was up to me, I would name the building after Cook.
He was named world's greatest leader by Fortunate today, and I agree: http://fortune.com/worlds-greatest-leaders/
Really puts into focus the stupidity of the frothing, vitriolic dillusions of posters like BF and his constant insistence that the guy isn't fit to lead anything.
PERFECT ZOMBIE APOCALYPSE Base.
I'm sure that glass is pretty strong.
Nice garden in the center ring
Exercise equipment.
Food kitchen, bedrooms, bunker, emergency exists.
Plenty of visual look out stations with 360 degrees of awareness.
Most likely evehthing you could need.
I am not a preper.
It's just fun thinking about this kind of stuff.
I want to live there.
Damn! Having trouble with my posts today. Apologies. Apparently something with AI app or maybe it's me. Double posting and mid quoting.
Anyways ..
I agree
He was involved with most of all it's design.
Including the glass curvature, the circle ring, materials. Now he's not an architect, but much like everything he was involved with, he had incredible insight, opinions, and demands to get this campus looking and functioning the way that it does.
He was the one that coined spaceship.
He said it kind a looks as if a spaceship landed in a field, or something to that effect to the city council and ever since then it's been called the spaceship campus.
Steve Jobs has his name all over numerous patents that had nothing to do with technology.
The staircases and many of the Apple stores has his ideas and designs implemented in them. I believe he has his name on the patent for the staircases that shoot out from the wall as a single plank.
It's entirely fitting that the new campus should have Steve Jobs' name on it. It was his brainchild and he was instrumental in getting the Cupertino city council to approve its construction.
Plus he is a local boy. As a kid, he probably rode his bike around those fields and orchards. He went to high school less than a mile from there.
I would beg to differ. The glass and per floor overhangs not only allow for the potential of a major ingress point with a single break in the glass, but also allow zombies to charge the glass once they see you inside. I'd say a completely cement structure with no windows, and sheer walls all the way up would be better.
I'd think even a typical shopping mall would be better and you could easily break the glass above one of the giant skylights (at least in the malls in which I'm familiar) to allow a garden, or garden on top. On to of that you have a very wide unobstructed view that allows for spotting zombies from afar. Finally, a mall offers most of what you need to be self sufficient, especially clothing and large stashes of food products, and generators (if there is a Sears). Except for solar power allowing for the potential of power, assuming there is no damage to there power from the field of solar panels to the campus.
Interesting… But to be sure… We would have to have more for info on the glass.
I feel confident that without weaponry zombies would not be able to break into the glass. I have a feeling that it's very strong and would be most likely able to hold off droves of zombies.
In many stories zombies can't even break the glass on civilian structures.
I also believe that the campus would need some modification in order to properly defend it. But with 360° visibility and some man-made structures on top of it for lookout points I think that they would be able to ward off many hordes of zombies before they even got the glass. What do you think?
I think I read somewhere that on the upper floors the windows can crack open. So man-made structures might not even be needed to be placed on top.
Steve Jobs -
http://www.hdwallpapersinn.com/wp-content/uploads/2014/08/steve-jobs-31-1024x640.jpg
It is fitting to name the new building after SJ in my view. As TC is always pointing out Steve lives on in the DNA of Apple. One day Tim will have something named after him and it will be well deserved.
And Slurpy - please stop obsessing about BF. You and others manage to make virtually every thread about him, derailing the conversation from other far more interesting derailments. Simply skip his posts and any replies to them. Forever commenting on them is counterproductive. For every post he gets about a hundred replies. No wonder he keeps coming back. He's loving it.
--- edit ---
Just checked out the fortune URL above and it has a link to a great TC article - http://fortune.com/2015/03/26/tim-cook/
Agree, and this is appropriate. I would vote for not naming the whole building for Steve, but there's perhaps a stronger message in naming that auditorium specifically for him. I still love replaying Steve's public appearance with products, particularly the one with the first demo of Macintosh. Steve was many tings, but no one can say he wasn't a performer.
Lol
It is so sad looking back at his last televised appearance at the council, where he spoke about the new campus.
--- edit ---
Just checked out the fortune URL above and it has a link to a great TC article - http://fortune.com/2015/03/26/tim-cook/
Thanks for that link. Great article. I absolutely love this quote from Cook:
“I’m not running for office,” he says. “I don’t need your vote. I have to feel myself doing what’s right. If I’m the arbiter of that instead of letting the guy on TV be that or someone who doesn’t know me at all, then I think that’s a much better way to live.”"