Steve Jobs biopic shoots scenes from unveiling of first iMac in 1998
The upcoming film about the life of Steve Jobs, starring Michael Fassbender, will feature scenes reliving his return to the company and the unveiling of the very first iMac.
Jobs officially returned to Apple in late 1996 when the company acquired NeXT, and the next year he would retake his position as CEO. Then in 1998, he oversaw the unveiling of the original iMac, taking the company in a new direction that would eventually lead to its tremendous success and resurgence.
The event, dubbed "Back on Track," was held May 6, 1998, when Jobs was 43. Then the "interim CEO," Jobs unveiled a drastically different looking Mac designed by Jony Ive that, at the time, was controversial among fans of Apple.
This past weekend, that event was recreated in San Francisco for a scene in the upcoming Steve Jobs movie. One AppleInsider reader was in attendance as an extra, and provided the included pictures.
In the scenes filmed, banners featuring Apple's iconic "Think different" campaign can be seen, along with ads showcasing the iMac name and Apple logo.
In another scene filmed outside, extras play Apple fans excited for the return of Jobs, holding signs welcoming him back to the company and comparing the first Macintosh to the greatest inventions in human history.
The Jobs film was written by Academy Award winning screenwriter Aaron Sorkin, who previously revealed that it will revolve around three iconic product launches in Apple's history. Those will apparently conclude with the iMac's debut in 1998.
Starring Fassbender as Jobs and directed by Oscar winner Danny Boyle, the film is scheduled to hit theaters on Oct. 9. It also stars Jeff Daniels, Seth Rogen, and Kate Winslet, and the script is based on Walter Isaacson's 2011 biography of Jobs.
Jobs officially returned to Apple in late 1996 when the company acquired NeXT, and the next year he would retake his position as CEO. Then in 1998, he oversaw the unveiling of the original iMac, taking the company in a new direction that would eventually lead to its tremendous success and resurgence.
The event, dubbed "Back on Track," was held May 6, 1998, when Jobs was 43. Then the "interim CEO," Jobs unveiled a drastically different looking Mac designed by Jony Ive that, at the time, was controversial among fans of Apple.
This past weekend, that event was recreated in San Francisco for a scene in the upcoming Steve Jobs movie. One AppleInsider reader was in attendance as an extra, and provided the included pictures.
In the scenes filmed, banners featuring Apple's iconic "Think different" campaign can be seen, along with ads showcasing the iMac name and Apple logo.
In another scene filmed outside, extras play Apple fans excited for the return of Jobs, holding signs welcoming him back to the company and comparing the first Macintosh to the greatest inventions in human history.
The Jobs film was written by Academy Award winning screenwriter Aaron Sorkin, who previously revealed that it will revolve around three iconic product launches in Apple's history. Those will apparently conclude with the iMac's debut in 1998.
Starring Fassbender as Jobs and directed by Oscar winner Danny Boyle, the film is scheduled to hit theaters on Oct. 9. It also stars Jeff Daniels, Seth Rogen, and Kate Winslet, and the script is based on Walter Isaacson's 2011 biography of Jobs.
Comments
It was amazing. Thank you God, Jobs, Ive and Apple team for creating it.
Got it at a Comp USA LOL.
No Apple stores back then.
Or Nicolas Cage.
My first Mac was a graphite special edition iMac. Purchased from CompUSA... It's what made me fall in love with Apple. And never looked back.
Same here, mine came from MacSpecialist in Villa Park, IL. My 12" PB came from them as well. Both were incredible, and beautiful, machines for their time.
I really regret being a PC fanboy back in those years, I missed out on some of the coolest Mac's ever made in terms of design, especially for their time...
Neither of those guys are in the same league, acting wise, as Fassbender. It's the performance that counts and I think Fassbender's performance is going to be very strong.
The bigger question is if enough time has past for the world to really be interested in a cinematic re-telling of Jobs' story. We'll see.
Is that a joke? Cage? I hope it is.
I'm not sure about Fessbender... time will tell. I still think Noah Wyle or Keanu Reeves would have been better choices.
Or Nicolas Cage.
The logical conclusion to this one-ups-manship (that even a word?) of silliness would be:
(preview voice over)
“This Summer, Dwayne ‘The Rock’ Johnson _is_… Steven Paul Jobs, in ‘Jobs: Assault on Silicon Valley’ • Computers have never been so kick-ass. — Directed by Michael Bay.”
I'm not sure about Fessbender... time will tell. I still think Noah Wyle or Keanu Reeves would have been better choices.
Keanu Reeves? I mean, he was good in The Matrix and Speed, but he doesn't exactly imbue seething intelligence.
Maybe a sequel for 2000 to 2011?
Neither of those guys are in the same league, acting wise, as Fassbender. It's the performance that counts and I think Fassbender's performance is going to be very strong.
The bigger question is if enough time has past for the world to really be interested in a cinematic re-telling of Jobs' story. We'll see.
Maybe, I haven't seen anything from Fassbender that makes me go wow. I'm confindent he'll do a good job though. Wyle did a great job in Pirates of Silicon Valley, and I think Reeves would portray SJ well, plus they both look much more like him than Fassbender which does a lot to help you believe in a character. (Although Ashton Kutcher looked a lot like SJ and that movie was shit) I just hope they do it justice. Maybe they should use 'Becoming Steve Jobs' as reference now instead of Walter Isaacson's version.