Apple Watch TV ad makes primetime debut during NBC's 'The Voice'
Apple's first television commercial for its upcoming Apple Watch wearable premiered during Tuesday night's airing of NBC show "The Voice," marking a start to what will no doubt become a full media blitz over the coming weeks.
The minute-long spot, titled "Apple Watch - The Watch Reimagined," first debuted onstage at Apple's "Spring Forward" event earlier in March, boasting an artistic style similar to previous iPhone and iPad ads.
Set to a remixed instrumental version of "Running Behind" by Holychild, the spot starts out by showing off Apple Watch's Digital Crown, which is being touted as a game changing wearables user interface.
A series of glory shots highlighting hardware design follow, transitioning into software at around the 20 second mark. Apple's built-in watch faces, complications and apps take center stage, including iPhone connected features like checking the weather, accepting phone calls and viewing Maps, among others. Passbook and music also make appearances, but Apple spent the most time focusing on Watch's messaging and health monitoring capabilities.
Only three third-party apps are featured alongside Apple's software, developed by American Airlines, BMW and Fandango.
Apple's first Apple Watch commercial ends with the tag line, "The Watch is Coming," before flashing the launch date on screen.
Apple Watch preorders start on April 10, the same day Apple Stores and Apple Watch shops open their doors to customer "try-on" previews. The device will become available on April 24 in the U.S., U.K., Australia, Canada, China, France, Germany, Hong Kong and Japan.
The minute-long spot, titled "Apple Watch - The Watch Reimagined," first debuted onstage at Apple's "Spring Forward" event earlier in March, boasting an artistic style similar to previous iPhone and iPad ads.
Set to a remixed instrumental version of "Running Behind" by Holychild, the spot starts out by showing off Apple Watch's Digital Crown, which is being touted as a game changing wearables user interface.
A series of glory shots highlighting hardware design follow, transitioning into software at around the 20 second mark. Apple's built-in watch faces, complications and apps take center stage, including iPhone connected features like checking the weather, accepting phone calls and viewing Maps, among others. Passbook and music also make appearances, but Apple spent the most time focusing on Watch's messaging and health monitoring capabilities.
Only three third-party apps are featured alongside Apple's software, developed by American Airlines, BMW and Fandango.
Apple's first Apple Watch commercial ends with the tag line, "The Watch is Coming," before flashing the launch date on screen.
Apple Watch preorders start on April 10, the same day Apple Stores and Apple Watch shops open their doors to customer "try-on" previews. The device will become available on April 24 in the U.S., U.K., Australia, Canada, China, France, Germany, Hong Kong and Japan.
Comments
Debut? I saw an ad for Apple Watch while watching NCAA basketball last Saturday.
It's all about women, this Apple Watch. They're trying to be all things to all men in the ad, to cacophonous effect, but the overall message is effeminate and twee.
Oh for the days of the good ads. The iPod ones, I'm a Mac etc. I'm not sure we'll ever see a good ad from Apple again, which makes me sad.
It does a nice job of showing off the watch and its possibilities well, but the majorette-style drum roll and the music leave me cold.
Ugh. That music. So naff.
It's all about women, this Apple Watch. They're trying to be all things to all men in the ad, to cacophonous effect, but the overall message is effeminate and twee.
Oh for the days of the good ads. The iPod ones, I'm a Mac etc. I'm not sure we'll ever see a good ad from Apple again, which makes me sad.
Love it. Nicely done.
Exactly. The music lends a magical feeling to the device. Especially from 0:18 forward.
I definitely saw this during NCAA playoffs last Saturday.
The music, like the watch, is a genY product.
"Don't criticize what you don't understand" - bob dylan
When it's as thin as my TAG and has a camera and the battery lasts a week, I'm interested.
Ugh. That music. So naff.
It's all about women, this Apple Watch. They're trying to be all things to all men in the ad, to cacophonous effect, but the overall message is effeminate and twee.
Oh for the days of the good ads. The iPod ones, I'm a Mac etc. I'm not sure we'll ever see a good ad from Apple again, which makes me sad.
Not sure how you come to the conclusion after this good ad.
Also, the music is perfect.
The aluminum spot got me thinking...could this alloy be used in the Apple Car? Much stronger. Light weight. Me thinks so.
It wouldn't be hard, just expensive. Ford's the leader in aluminium car production, so Apple would benefit from the fact that Alcoa and other companies are already geared up with a lot of CapEx investment.
You mean this ...
I think that's stainless steel.
The music, like the watch, is a genY product.
"Don't criticize what you don't understand" - bob dylan
When it's as thin as my TAG and has a camera and the battery lasts a week, I'm interested.
you would like a camera wouldn't you pervert
Since it's already thinner than my Submariner I'm interested now.
Yeah, I'm pretty sure it's thinner (or as thin) as my current Casio. I really don't think people have been paying attention to watches much, most of them aren't that thin. Mine's thicker because it's analog, digital, atomic, and solar powered, that's a lot of stuff to cram into a watch.
P.S. That's not my wrist.
"Don't criticize what you don't understand" - bob dylan
Poor man would never post again. Is that really what you want?