What is that new font they are using for the eMac and Real People campaigns? If it is not a standard font, does anybody have it available that I could get it from?
That's close, but not quite it. Noitice how the 'M' on Apple's page is shightly angled outwards as its sides go down, but neither Lucida Sans nor Lucida Grande do this. Also, the quotation marks are completely different.
Like Apple Garamond, there's a very good chance that it's a bit of a tweaked, custom typeface. Perhaps it uses Lucida or some other clean, sans serif font as a jumping off point.
But some of the features and pieces are a bit altered. Probably one of those "can't get your paws on it unless you work at Apple or Chiatt/Day..." kind of things.
<strong>Like Apple Garamond, there's a very good chance that it's a bit of a tweaked, custom typeface. Perhaps it uses Lucida or some other clean, sans serif font as a jumping off point.
But some of the features and pieces are a bit altered. Probably one of those "can't get your paws on it unless you work at Apple or Chiatt/Day..." kind of things.
</strong><hr></blockquote>
And we all know what happened to Apple Garamond...
I just can't help but wonder why Apple's co-opting Adobe's font. Of course I can't see the grand scheme of things, but to me, they're watering down their corporate identity. Apple Garamond and Helvetica have been the standard for ages, and it has always been appropriate and in style. I can't fathom why they've decided to introduce a third font into the melee. If they've really decided to overhaul their corporate ID, then just do it. The random application of the new font is making my head hurt. Myriad for the eMac... AG for the new iBook, Myriad for the new ad campaign, AG for the Xserve....ahh just pick already.
[ 06-11-2002: Message edited by: poor taylor ]</p>
Comments
[ 06-10-2002: Message edited by: clonenode ]</p>
It is Myriad® Roman
Get it here:
<a href="http://www.adobe.com/type/browser/F/MYRH/F_MYRH-10005000.jhtml"; target="_blank">http://www.adobe.com/type/browser/F/MYRH/F_MYRH-10005000.jhtml</a>;
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© FERRO 2001-2002
<strong>The typeface is Lucida Sans. It also happens to be the System font for OS X.
[ 06-10-2002: Message edited by: clonenode ]</strong><hr></blockquote>
That's close, but not quite it. Noitice how the 'M' on Apple's page is shightly angled outwards as its sides go down, but neither Lucida Sans nor Lucida Grande do this. Also, the quotation marks are completely different.
Any ideas?
But some of the features and pieces are a bit altered. Probably one of those "can't get your paws on it unless you work at Apple or Chiatt/Day..." kind of things.
<img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
<strong>Like Apple Garamond, there's a very good chance that it's a bit of a tweaked, custom typeface. Perhaps it uses Lucida or some other clean, sans serif font as a jumping off point.
But some of the features and pieces are a bit altered. Probably one of those "can't get your paws on it unless you work at Apple or Chiatt/Day..." kind of things.
And we all know what happened to Apple Garamond...
<strong>Am I invisible...
Guess so.
<strong>It isn't Lucida Sans...
It is Myriad® Roman
</strong><hr></blockquote>
I stand corrected.
[ 06-11-2002: Message edited by: poor taylor ]</p>