Apple debuts three new ads showing Apple Watch use in everyday situations
Commemorating the launch of the Apple Watch on Friday, Apple launched three new ads showcasing how the device can be useful in normal daily life situations.
The trio of ads are entitled "Us," "Up," and "Rise," and follow in the company's recent style of dramatic-but-normal situations in life, and how they can be changed by the presence of technology.
The focal point of Apple's recent ad campaigns has been to spotlight humanity rather than focusing on the product itself, and the latest ads for the Apple Watch follow this trend.
The first ad, "Us," showcases "all the ways you connect." In it, Apple shows the highs and lows of everyday people, from squabbles and goodbyes to greetings and reunions.
"Us" highlights specific features of the Apple Watch like the personalized "Digital Touch" messaging capabilities between users.
The second ad, "Up," is about "all the ways you move." People are shown doing various activities, from shooting pool to pushing a car to more traditional forms of exercise.
The "Up" advertisement showcases Maps integration, reminders to stand every hour, run tracking, guided workouts, and more.
Finally, the third TV spot, dubbed "Rise," features "all the ways you spend your time." From a morning alarm clock to customizable watch faces, it shows off some of the other features of the Apple Watch, including third-party app support.
Each ad comes in at one minute long and ends with the tagline "The Watch is Here."
Friday's launch of the Apple Watch has been heavily hyped by Apple, including recurring ads that have aired on TV since the company's "Spring Forward" March 9 event. It's estimated that Apple has spent more than $38 million on the television ads alone.
Given Apple's entrance onto the fashion and style space as well, the company has also run numerous print ads in various fashion magazines to spread awareness about the new wearable device.
Officially launching today, the Apple Watch is now on select customers' wrists, though many preorders won't ship for weeks or months. Orders direct from Apple are online-only, with no retail availability planned for the coming weeks until the company has an opportunity to catch up with demand.
The trio of ads are entitled "Us," "Up," and "Rise," and follow in the company's recent style of dramatic-but-normal situations in life, and how they can be changed by the presence of technology.
The focal point of Apple's recent ad campaigns has been to spotlight humanity rather than focusing on the product itself, and the latest ads for the Apple Watch follow this trend.
The first ad, "Us," showcases "all the ways you connect." In it, Apple shows the highs and lows of everyday people, from squabbles and goodbyes to greetings and reunions.
"Us" highlights specific features of the Apple Watch like the personalized "Digital Touch" messaging capabilities between users.
The second ad, "Up," is about "all the ways you move." People are shown doing various activities, from shooting pool to pushing a car to more traditional forms of exercise.
The "Up" advertisement showcases Maps integration, reminders to stand every hour, run tracking, guided workouts, and more.
Finally, the third TV spot, dubbed "Rise," features "all the ways you spend your time." From a morning alarm clock to customizable watch faces, it shows off some of the other features of the Apple Watch, including third-party app support.
Each ad comes in at one minute long and ends with the tagline "The Watch is Here."
Friday's launch of the Apple Watch has been heavily hyped by Apple, including recurring ads that have aired on TV since the company's "Spring Forward" March 9 event. It's estimated that Apple has spent more than $38 million on the television ads alone.
Given Apple's entrance onto the fashion and style space as well, the company has also run numerous print ads in various fashion magazines to spread awareness about the new wearable device.
Officially launching today, the Apple Watch is now on select customers' wrists, though many preorders won't ship for weeks or months. Orders direct from Apple are online-only, with no retail availability planned for the coming weeks until the company has an opportunity to catch up with demand.
Comments
Good commercials though and shows how useful and ubiquitous apple watch will be. Naysayers can suck it and drool with envy with their ugly coke bottle android watches
Maybe they'll help persuade my wife into letting me get one! I want the space black stainless with matching link bracelet.
First ad is about same-race relationships (but not same-sex relationships).
Second ad is about butts.
Third ad is about the Apple Watch.
I know they're all about the Apple Watch. I just thought it's weird that the second ad shows so many butts (maybe because it is about "getting up"?) and the first ad so massively shows "happy relationships" that are same-race different-gender relationships, when Apple is so much about inclusion and gay rights etc...
its funny that it says its HERE at end but its NOT here for most people. ha ha how ironic. waiting in June for mine.
Good commercials though and shows how useful and ubiquitous apple watch will be. Naysayers can suck it and drool with envy with their ugly coke bottle android watches
I should have bought two, now I have one and not my partner. Who will I send heartbeats to?
Note: I know people who are very happy with their Moto360. I'm very happy without, but you shouldn't assume that everyone will "drool with envy". Some people just have different tastes.
When the person scribbled out 'hi', what is the response going to be? He can't just say 'hi' back and leave it at that. They need a messaging feature that doesn't need dictation. The Microsoft Band does this even with its wide shape:
[VIDEO]
This can be covered to an extent by 3rd party apps, maybe even Microsoft, so that people can quickly tap out quick texts back and forth.
Answering calls was another one where the person hit the answer button but then it cuts away. People will probably only do that to say 'I'll call you back, I'm busy' or something to that effect.
The standing up every hour thing is a bit odd. I can't see people doing that. You'd really have to do it for years to see the benefit and you'd never know the benefit:
http://lifehacker.com/5879536/how-sitting-all-day-is-damaging-your-body-and-how-you-can-counteract-it
"Sitting for over six hours a day for a decade or two can cut away about seven quality adjusted life years (the kind you want). It increases your risk of dying of heart disease by 64 percent and your overall risk of prostate or breast cancer increases 30 percent."
There would be no way to tell after 20 years that doing all that standing made you 30 percent less likely to get breast cancer and it would suck even more to get it after doing all that standing. Still if it frees up a seat on the train or bus, it has some upsides.
I guess they aren't going to have a sideways mode for an alarm either to allow the watch to sit on it's side and upright next to the bed. Maybe something for 3rd party apps again.
Nicely done. But honestly, who's gonna wear an Apple Watch when playing rugby?
Well, the "Sport" model, obviously.
Good luck with that, sincerely. I'm hoping my wife will let me get the 42mm stainless with sport band. If so, I'll ask for the Milanese loop for the holidays.
I don't know how these will be received by the wider audience.. But I think they talk to the emotional nerve within me. I sort of fall in love while watching these videos.. Especially the first and the last ones. Perhaps normal product people like humour, awesomeness and snazzy product animations.. But these are crafted for the emotional human race that we are, surrounded by life... I hope a lot of people are open to these feelings..
not again
Can you block a Global Moderator? Apparently not.
Sorry, I have trouble understanding the concept of "I hope my wife will let me.."
Why would she dictate these personal decisions, especially if it's your money? If she wanted to get a watch, would she be fine with you saying "no, you can't"? I get it if it's a car or a house, as those are large purchases that affect both your lives, and there should be some discussion. But why is she allowed to "not let you" get a watch?