Apple posts full WWDC 2015 keynote extravaganza online
Apple late Monday posted to its website a full version of this year's WWDC keynote address, which clocked in at just under two and a half hours from Bill Hader's comedic intro to a musical performance by The Weeknd.
Apple CEO Tim Cook started things off with a brief introduction before handing the reins over to SVP of Software Engineering Craig Federighi. As expected, Federighi debuted a new OS X version dubbed El Capitan, which boasts a number of under-the-hood performance improvements and user interface tweaks.
For example, the new Mac OS sports the Metal API for advanced graphics processing, a smarter Siri with contextual search engine and natural language input, new gesture support and redesigned first-party apps.
Up next was iOS 9, which also boasts enhanced Siri and Spotlight search capabilities that deep dive into app data to surface results. Industry pundits likened other enhancements such as contextual reminders to Google Now, Android's competing virtual assistant.
iPad is getting a bit of extra attention with iOS 9's multitasking features. Taking full advantage of the device's larger display, Apple built in support for quickly accessing a limited set of first-party app functions called Slide Over, while iPad Air 2 users will be able to run two full apps side-by-side in split screen mode.
WatchOS 2 was also announced today and promises to grant developers deeper access to Apple's wearable device. Along with UI features, like "Time Travel" and a new Nightstand mode, WatchOS 2 opens up hardware API access to third-party developers looking to implement Digital Crown controls, heart rate sensor readings and more. Also supported are third-party watch face complications, a much-requested feature left out of the initial Apple Watch OS build.
Finally, Apple Music was announced as Apple's answer to paid streaming music services. The subscription-based product features a free-to-stream Beats 1 radio station with live DJs and human-curated music, while a paid tier folds in selections from iTunes' massive catalog of songs.
Apple's WWDC 2015 keynote is available to stream through the company's website.
Apple CEO Tim Cook started things off with a brief introduction before handing the reins over to SVP of Software Engineering Craig Federighi. As expected, Federighi debuted a new OS X version dubbed El Capitan, which boasts a number of under-the-hood performance improvements and user interface tweaks.
For example, the new Mac OS sports the Metal API for advanced graphics processing, a smarter Siri with contextual search engine and natural language input, new gesture support and redesigned first-party apps.
Up next was iOS 9, which also boasts enhanced Siri and Spotlight search capabilities that deep dive into app data to surface results. Industry pundits likened other enhancements such as contextual reminders to Google Now, Android's competing virtual assistant.
iPad is getting a bit of extra attention with iOS 9's multitasking features. Taking full advantage of the device's larger display, Apple built in support for quickly accessing a limited set of first-party app functions called Slide Over, while iPad Air 2 users will be able to run two full apps side-by-side in split screen mode.
WatchOS 2 was also announced today and promises to grant developers deeper access to Apple's wearable device. Along with UI features, like "Time Travel" and a new Nightstand mode, WatchOS 2 opens up hardware API access to third-party developers looking to implement Digital Crown controls, heart rate sensor readings and more. Also supported are third-party watch face complications, a much-requested feature left out of the initial Apple Watch OS build.
Finally, Apple Music was announced as Apple's answer to paid streaming music services. The subscription-based product features a free-to-stream Beats 1 radio station with live DJs and human-curated music, while a paid tier folds in selections from iTunes' massive catalog of songs.
Apple's WWDC 2015 keynote is available to stream through the company's website.
Comments
After the AI editorial on how WWDC was going to be so much better that Google's equivalent, now I can watch 2.5 hours of features that other platforms already have, but Apple was overdue adding.
I know that everyone here will say that, "Apple waited for just the right time to implement," or, "Apple did it better," but honestly, the keynote announcements were kinda ho hum.
At least there is the exciting news of a switch in iOS fonts!
After the AI editorial on how WWDC was going to be so much better that Google's equivalent, now I can watch 2.5 hours of features that other platforms already have, but Apple was overdue adding.
I know that everyone here will say that, "Apple waited for just the right time to implement," or, "Apple did it better," but honestly, the keynote announcements were kinda ho hum.
At least there is the exciting news of a switch in iOS fonts!
Life is just one boring blur for you, isn't it.
I haven't been this utterly bored by the lack of news coming out of Apple like ever... And that is going back almost 20 years.
What's sad about this WWDC is I think a lot of great things were announced but the presentation and someone tying it all together was lacking. We got none of that from Cook. Which is unfortunate.
Why? Because no new hardware was announced? Is that the only thing newsworthy? What news were you expecting that you didn't get?
Why? Because no new hardware was announced? Is that the only thing newsworthy? What news were you expecting that you didn't get?
He wanted Ming Chi on stage with a trapeze act.
I think it was something Apple was prepared for. It looks like they really did concentrate on under-the-hood changes, which is why there wasn't much to actually demo.
I also think it is unfair to compare this year's WWDC to last year's, because last year's was a real milestone with so much added on.
My takeaways are: more stability, less reliance on Google with the News app, improved Spotlight, Siri and Maps.
With a new iMac, I can live with this release. El Captian is Yosemite "focused", so it will be solid.
I'm putting my fingers into my ears and going "nyah! nyah! I can't hear you" for anything announced about the Apple Watch till I can actually buy one!
really some of the most exciting stuff for me is metal for mac, the boatload of performance improvements for macs, iOS was kinda boring except for the iPad stuff (really excited to see some differentiation from the iPhone's version of iOS to the iPad's actually think of upgrading to this years new iPad model), also open sourcing swift is really really exciting (although i know there will be some limits to how open source it will be like not being available for windows although Microsoft is probably working on that), the stuff about apple music was kinda meh for me sounds interesting but didn't interest me a lot, i'll probably try it out though.
but even after all that exciting stuff i'm still really disappointed that they didn't preview any hardware i was hoping they'd preview a new Apple Tv along with an SDK for Apple Tv game development, and with all that stuff about music they couldn't have thrown in an iPod touch update (really want a 5.5 inch iPod touch)
I have been reluctant on commenting on the botched up Apple music presentation because it was cruel to watch how someone full of passion just blew it. Eddy Cue came to the rescue, but clearly he wasn't prepared for this. He put his karaoke experience at good use and did a stellar impro.
Iovine must feel really terrible now. He needs a voice coach. Opera singers are great in teaching techniques to control voice, composure & emotion.
I think it was something Apple was prepared for. It looks like they really did concentrate on under-the-hood changes, which is why there wasn't much to actually demo.
I also think it is unfair to compare this year's WWDC to last year's, because last year's was a real milestone with so much added on.
My takeaways are: more stability, less reliance on Google with the News app, improved Spotlight, Siri and Maps.
With a new iMac, I can live with this release. El Captian is Yosemite "focused", so it will be solid.
I'm putting my fingers into my ears and going "nyah! nyah! I can't hear you" for anything announced about the Apple Watch till I can actually buy one!
Don't forget Swift: the switch to Open Source is very significant.
Personally I have been most impressed with:
I am disappointed Apple didn't reimagine their mail app, like Google did with inbox. Google's inbox concept is a likely facebook newsfeed killer.
Don't forget Swift: the switch to Open Source is very significant.
Personally I have been most impressed with:
I am disappointed Apple didn't reimagine their mail app, like Google did with inbox. Google's inbox concept is a likely facebook newsfeed killer.
1,2,3: agreed
4: no. Just no. I'm sad.
Spot on.
This was the worst keynote by a wide margin that I can remember seeing and it completely missed the mark for the audience. For example, this is a conference for developers, not consumers but they spent 20 minutes talking about a consumer targeted music service with no developer opportunities whatsoever after glossing over both Healhkit and Homekit with one slide each, when those are developer focused areas.
News? That's a Feedly clone. Apple Music? Thanks for recreating Spotify. Multitasking, transit maps, native watch apps, developer created complications, Metal on OSX...all stuff that should have been in earlier OS releases. A three hour presentation and the only actual news was Swift is going to be open source. Outside of that it seems like Apple has spent a year doing nothing.
Thanks for completely misunderstandind AppleMusic. It's not a Spotify clone. :rolleyes:
The comedic intro was horrible. There were a couple other lame joke attempts in the presentation but all fell flat in my opinion. Even last year with Steven Colbert wasn't very good. Apple should stay away from comedy.
As to adding features that others already have, so fk'n what! Now we have them, and I'm sure better implementations.
As to Jimmy Iovine's presentation, it is quite obvious that he was not well rehearsed, if at all. I wonder why? Oh yeah, because he' s been busy trying to close the streaming deals into the 11th hour! Duh!
As to "the worst Apple presentation ever", the fact is they are putting more faces out there for the presentations who haven't done this before and it shows. This is to be expected as more key players are introduced to the public, which is their new more open strategy.
Enough said. Quit whining.
The comedic intro was horrible. There were a couple other lame joke attempts in the presentation but all fell flat in my opinion. Even last year with Steven Colbert wasn't very good. Apple should stay away from comedy.
Have to disagree about the intro...while it may not have been guffaw funny, I thought it did a nice job of poking pointed fun at both critics/competitors and Apple itself.
I also thought - without actually counting - that there were more videos than usual
throughout the presentation...
And I wonder if that dovetails with going more to in-house ad-making?
You obviously don't know or understand anything about Apple. See my previous post above.
How clueless can you possibly be? You obviously don't know or understand anything about Apple. See my previous post above, then STFU until you actually understand what they released.
Your post above was nothing more than sycophantic drivel white knighting for a company that you actually know nothing about. It's easy for you to post on the internet and call people stupid or clueless so you can feel better about yourself, but here's a tip: you're not nearly as much of an insider as you've convinced yourself you are just because you read this fanboy blog.