Apple Stores begin selling third-party accessories with co-designed 'premium' packaging
Apple Stores are already beginning to sell third-party accessories with packaging co-designed by Apple, giving the company even greater control over the presentation and marketing of products sold in its retail outlets.
Redesigned packages for several Mophie battery packs were spotted at an Apple Store in Japan by Macotakara this week. The boxes match the style used for Apple's own products, with large images and minimalist text against a stark white background. It's unknown how many other companies may have updated boxes on shelves.
On Monday, however, it was reported that Incase, LifeProof, Logi, Sena, Tech21, and others will ultimately be taking part in the initiative, and indeed Apple itself is expected to change some accessory packaging to adapt to the new "premium feel" motif.
Under retail head Angela Ahrendts and chief design officer Jony Ive, Apple has been working to revamp Apple Stores as more fashionable places, mostly with the goal of selling the Apple Watch.
The "premium" philosophy may also see some products disappear from shelves, as Apple is allegedly trying to limit accessories to higher-quality offerings.
Redesigned packages for several Mophie battery packs were spotted at an Apple Store in Japan by Macotakara this week. The boxes match the style used for Apple's own products, with large images and minimalist text against a stark white background. It's unknown how many other companies may have updated boxes on shelves.
On Monday, however, it was reported that Incase, LifeProof, Logi, Sena, Tech21, and others will ultimately be taking part in the initiative, and indeed Apple itself is expected to change some accessory packaging to adapt to the new "premium feel" motif.
Under retail head Angela Ahrendts and chief design officer Jony Ive, Apple has been working to revamp Apple Stores as more fashionable places, mostly with the goal of selling the Apple Watch.
The "premium" philosophy may also see some products disappear from shelves, as Apple is allegedly trying to limit accessories to higher-quality offerings.
Comments
Also, when moving between apartments, I pack my computers, routers, displays, etc back into their original packaging. They were designed to be moved safely in those boxes.
Do I care about 'designer' packaging? Not at all. It's quickly ripped apart and discarded. Those who "oooh" and "ahhh" while they open a box are just being silly.
You may rip them apart at home, but it's the In Store Display that matters and can help sell the product. What you do once you leave the store is up to you.
Do I care about 'designer' packaging? Not at all. It's quickly ripped apart and discarded. Those who "oooh" and "ahhh" while they open a box are just being silly.
Silly moves product. If silly gets 40% margins then I am all about that!
So a white package as opposed to a black package is now a more "premium" look?
"Virginal" comes to mind
Who said the packages were black before? And it's AI using the term "premium". Seems to me this is just about a consistent look and feel for accessories sold in Apple stores. And perhaps there are environmental requirements as well.
That's fair about the look and feel and possibly the environment crap. Although, if you look at pretty much any store and go and buy a mophie pack, they are all in black packaging.
Do I care about 'designer' packaging? Not at all. It's quickly ripped apart and discarded. Those who "oooh" and "ahhh" while they open a box are just being silly.
Well it's not really what you care about, is it? It's about how Apple wants products displayed in their stores. Most high end boutiques do not stock products for display. They have one out and the stock is tucked away somewhere out of sight. Having control over how the packaging is designed is one way of being able to stock products for display without ruining the esthetic of your shop.
At some point having everything in the store look so similar will make it a sterile and uninteresting environment. I'll pass.
At some point having everything in the store look so similar will make it a sterile and uninteresting environment. I'll pass.
The point is having control over how it looks, which has nothing to with making it all look the same.
Sure every Apple product looks exactly the same. :rolleyes:
At some point having everything in the store look so similar will make it a sterile and uninteresting environment. I'll pass.
Consistent packaging can also mean that you see the individuality of the images without frippery.
Also, where will you "pass" to?
I don't have any problems with Apple doing this. It's their store, and they are free to decide how their shelves will look and what's on those shelves. However, I feel that this sort of Apple like packaging kind of implies that the third party products and accessories being sold are being endorsed by Apple and that they have Apple's stamp of approval. I guess that as long as there is no junk or bad products being sold, then I suppose that it's ok.
So now you know how to run multi-billion dollar retail operations?
tell me what stores do you run? Rick's bait shop? Please.
Take a breath. I agree with him. This seems a bit much asking 3rd parties to package their products to apples specs, really? What differentiates their product from any other product? These companies are not branding themselves to be Apple.