Apple's "Retail 2.0" to debut tomorrow

macnerdlemacnerdle
Posted:
in General Discussion edited January 2014
Watch for news about the new Roosevelt Field Mall on Long Island in New York. It will be the first of Apple's smaller stores.



- less square footage

- no center spine of software (it will be on the walls)

- smaller Genius bar

- cash registers at the back of the store

- no theatre



This store will be the complete opposite to the new SoHo store in New York City, but made to operate more efficiently and cost less to outfit.

Comments

  • Reply 1 of 16
    emaneman Posts: 7,204member
    Why are they doing that? i'd think they'd put a regular size store in Roosevelt Field since it's a very popular mall and the store will likely get a lot of traffic.
  • Reply 2 of 16
    eugeneeugene Posts: 8,254member
    Costs. Rent, construction, (maybe staffing.) It's 40% smaller...it should cost almost that much less to operate. Most of the new stores will be of this design.



    [ 07-19-2002: Message edited by: Eugene ]</p>
  • Reply 3 of 16
    max8319max8319 Posts: 347member
    yeah and they pulled out all the bells and whistles on the apple soho store!!



    glass staircase! :eek:

    glass bridge! <img src="graemlins/surprised.gif" border="0" alt="[Surprised]" />



    they gotta save some money in other places. I've heard of a report that apple will NEVER make a cent on the soho store. a couple of these are fine, but they shouldn't go overboard.



    it'll be nice for apple to have a smaller store that has the potential for nearly as many sales as a normal, larger store (assuming the mall is large as has been claimed) with less costs



    these stores are really good (in my opinion), especially in this current crap economy. half normal stores and half small stores would be real good model (but that's just my opinion)
  • Reply 4 of 16
    thegeldingthegelding Posts: 3,230member
    please open one in Albuquerque....if you put one in Cottonwood Mall it is only about a mile from the Intel Fab...would love an Apple store there to piss off those bunny-suited freaks at Intel...g
  • Reply 5 of 16
    grad studentgrad student Posts: 184member
    not all intel employees are freeks - uh, so I hear, uh, what? what are you looking at?
  • Reply 6 of 16
    cobracobra Posts: 253member
    Well, I don't think Apple could open a bunch of Soho stores.



    I will be interested to see how the "smaller" store looks.



    Seems to me like it should be okay in the long run. It will be cramped on opening day though.
  • Reply 7 of 16
    torifiletorifile Posts: 4,024member
    I think right now, Apple is testing the waters of the retail arena. They're trying to see what type of store and what type of location works best so that they can launch a successful retail initiative, unlike what Gateway did. They're doing their homework. Too bad analysts fail to see that and just keep equating Apple retail with Gateway retail. Apple is going the slow and steady route with this and I think it's going to be massively (as massively as brick-and-mortar can be) successful.
  • Reply 8 of 16
    thinkdifferent1984thinkdifferent1984 Posts: 69member
    Anybody know what time it is opening??? I'm plaining to go...
  • Reply 9 of 16
    emaneman Posts: 7,204member
    [quote]Originally posted by ThinkDifferent1984:

    <strong>Anybody know what time it is opening??? I'm plaining to go...</strong><hr></blockquote>



    The Palisades opening was at 9:30 so I assume that's what time the Roosevelt Field store will open.



    If we didn't have to go to the airport to pick up my grandma, I was going to try to get out to Roosevelt Field tomorrow.
  • Reply 10 of 16
    thinkdifferent1984thinkdifferent1984 Posts: 69member
    [quote]Originally posted by EmAn:

    <strong>



    The Palisades opening was at 9:30 so I assume that's what time the Roosevelt Field store will open.



    If we didn't have to go to the airport to pick up my grandma, I was going to try to get out to Roosevelt Field tomorrow.</strong><hr></blockquote>



    SoHo was at 8:00...so I don't think you can rely on any opening .
  • Reply 11 of 16
    nebagakidnebagakid Posts: 2,692member
    [quote]Originally posted by EmAn:

    <strong>

    If we didn't have to go to the airport to pick up my grandma, I was going to try to get out to Roosevelt Field tomorrow.</strong><hr></blockquote>



    Why don't you send a cab for her? <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />



    oh neb... <img src="graemlins/oyvey.gif" border="0" alt="[No]" />
  • Reply 12 of 16
    emaneman Posts: 7,204member
    [quote]Originally posted by Nebagakid:

    <strong>



    Why don't you send a cab for her? <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />



    oh neb... <img src="graemlins/oyvey.gif" border="0" alt="[No]" /> </strong><hr></blockquote>



    Because it would be a lot of money for a cab from LaGuardia Airport to Rockland County. Also, my mom would never do that to her mother, cuz as many of you know my mom's a great person.



  • Reply 13 of 16
    nebagakidnebagakid Posts: 2,692member
    is there a slap smile? <img src="graemlins/embarrassed.gif" border="0" alt="[Embarrassed]" />
  • Reply 14 of 16
    bradbowerbradbower Posts: 1,068member
    [quote]Originally posted by EmAn:

    <strong>many of you know my mom's a great person.



    </strong><hr></blockquote>



    So.. umm.. what's she wearing.. today?
  • Reply 15 of 16
    emaneman Posts: 7,204member
    [quote]Originally posted by bradbower:

    <strong>



    So.. umm.. what's she wearing.. today? </strong><hr></blockquote>



    No comment
  • Reply 16 of 16
    nebagakidnebagakid Posts: 2,692member
    this is an inside thing I do not want to be a part of.... <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" /> :eek:
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