Apple's new ad campaign says, 'If it's not an iPhone, it's not an iPhone'

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Comments

  • Reply 61 of 90
    dysamoriadysamoria Posts: 3,430member
    proline wrote: »
    MR is extremely troll friendly. Their system of having up votes but no down votes and heavily promoting the "top comments" allows douchebags to tap into the frustrations of 5% of users to get enough up votes for top placement, even if the other 95% strongly disagree. For example, there are many top rated "iOS 6 was so much better" posts every time iOS 7, 8, or 9 comes up even though that view is extremely unpopular and basically just silly.

    I'm in that population that hates the disastrous GUI destruction post iOS 6. It's not that it's untrue all that's said about the changes. There are people who have spent their lives researching human-computer interfacing and they actually know what they're talking about. Anecdotally, I've seen plenty complaint toward the changes from average users that don't have a voice here in the tech geek community. The opinion is merely unpopular. Specialist knowledge and popular opinion don't usually intersect. The populous tends to take what it's given, and support it enthusiastically if it has a sense of newness. Research studies on behavior show that novelty will make people react positively, whether the change is beneficial or harmful to overall productivity. This is why studies attempt to reduce the awareness of the subjects that they're being studied.
  • Reply 62 of 90
    If it's an iPhone, you must have turd in your hand.
    Apple = Technology Nazi's, right up there with Sony. "you will like what they tell you to like" and idiot's eat it up.
    Apple users = More money than brains.
    Apple users = Technologically ignorant
  • Reply 63 of 90
    welshdogwelshdog Posts: 1,832member
    Quote:

    Originally Posted by SirLance99 View Post



    Good adverts. It's sad the the hardware and software are crashing on me daily still. Sometimes twice a day.



    My wife's iPad was spontaneously crashing often until I installed 8.4 - now very stable.  Have you updated?

  • Reply 64 of 90
    slurpyslurpy Posts: 5,355member
    Quote:
    Originally Posted by TheWhiteFalcon View Post





    Oh dear, AI wrote something which expressed an opinion that was less than glowing, clearly it's time to freak out.

    What's really said is the iOS 9 beta has been more stable and faster than any version of iOS 8 has been on my iPhone.

     

    Your meaningless attack posts against me are getting rather tiring. 

     

    1. I did not "freak out", I disagreed with the opinion and offered my own. 

    2. The article did not have an opinion based headline, it was a statement of fact but the article itself did not reflect neutral reporting

    3. The article was neither tagged as an editorial, nor an opinion piece, which is always the case when it is such. Thus, I found it unprofessional how it was presented as a report, but had extremely subjective negativity all the way through. 

     

    No that I expect you to understand any of that nuance. 

     

    Oh, and it's so "sad" that the next version of iOS is shaping up to be an improvement over the current one, in both speed and stability, which was clearly a focus of iOS9, and which is the result of no doubt thousands and thousands of hrs of work? Most people would see that as a POSITIVE thing, but again, you define it as "sad", twisting it into an attack. I guess if the beta was horrendously slow and buggy, you would classify that has "good", right? No, of course that would also be "sad". It's ok to give Apple credit once in a while, it would help your "troll pretending to be a fan" cause. Oh, and I haven't had a single crash or error on 8.4, both on an iPad or iPhone, so maybe you're doing something wrong.

  • Reply 65 of 90

    There was a moron from Re-Code on CNBC a few minutes ago, trashing the ads, saying that it fails to measure up to Apple's classic tearjerkers that tugged our heartstrings, and that we stupid consumers won't react well to words like 'hardware' and 'software.'

     

    What a piece of work....

  • Reply 66 of 90
    philsphils Posts: 22member
    :no:
  • Reply 67 of 90
    Quote:
    Originally Posted by dysamoria View Post

    Research studies on behavior show that novelty will make people react positively, whether the change is beneficial or harmful to overall productivity. 

    Can you provide a link to such studies? (If it's in the form of a literature survey, so much the better).

  • Reply 68 of 90
    gatorguygatorguy Posts: 23,399member
    Can you provide a link to such studies? (If it's in the form of a literature survey, so much the better).
    It's called the Hawthorne effect. A web search will give you a couple of links to papers on it.
  • Reply 69 of 90
    slurpyslurpy Posts: 5,355member
    Quote:

    Originally Posted by Phils View Post



    I honestly think it sucks

     

    You have 12 posts on this forum, ALL of which are negative, and all of which contain the same level of insight and intelligence as your above post. How sad. I find it mind blowing how people take the time and energy to register and discuss on a forum about a company they hate, that does not excite them, and when they have nothing positive to contribute. 

  • Reply 70 of 90
    gatorguy wrote: »
    Can you provide a link to such studies? (If it's in the form of a literature survey, so much the better).
    It's called the Hawthorne effect. A web search will give you a couple of links to papers on it.

    I know well the original Hawthorne studies. They had nothing to do with providing novelties (which is what the OP was talking about). They had to do with changes to work conditions (specifically, lighting), and the effect of those changes on those being studied.
  • Reply 71 of 90
    gatorguygatorguy Posts: 23,399member
    I know well the original Hawthorne studies. They had nothing to do with providing novelties (which is what the OP was talking about). They had to do with changes to work conditions (specifically, lighting), and the effect of those changes on those being studied.
    Reading what the OP wrote I'm pretty sure that's what he's referring to. Note the "observation" comment.

    EDIT: Found this sentence that's similar to what the OP said.
    "The "Hawthorne effect" study at the Hawthorne Works suggested that the novelty of being research subjects and the increased attention from such could lead to temporary increases in workers' productivity."

    Doesn't make his statement a pertinent one, but near certain that's the study he's using as support for his comment.
  • Reply 72 of 90
    pscooter63pscooter63 Posts: 1,063member
    Quote:
    Originally Posted by Flaneur View Post



    But there is a mindless hostility to using the phone's camera in portrait.

     

    It's more mindless of the videographer to not "think ahead" as to their video's use case.  If there's no intention of publishing it online, or sharing it on a large-screen device for a group, I agree, who cares whether it's portrait or landscape.

     

    The frustration kicks in (for some) when watching one of these phone-portrait videos on any other video device: the effective size/resolution plummets.  All the desirable HD characteristics of the video are lost in the transposition to landscape.  You're left with something that looks like you've time-traveled back to the mid-eighties.

     

    Ultimately, it's a byproduct of how cinematography aspect ratios evolved over the last century.  Who knows, maybe portrait-oriented videos will have an effect on future aspect evolution ("2001", anyone?).

  • Reply 73 of 90
    gatorguy wrote: »
    Reading what the OP wrote I'm pretty sure that's what he's referring to. Note the "observation" comment.

    EDIT: Found this sentence that's similar to what the OP said.
    "The "Hawthorne effect" study at the Hawthorne Works suggested that the novelty of being research subjects and the increased attention from such could lead to temporary increases in workers' productivity."

    Doesn't make his statement a pertinent one, but near certain that's the study he's using as support for his comment.

    First, I know you're trying to be helpful. But in general, I prefer that a person who posted something answer a question related to that something.

    Second, you quoted something from the first para of the first link that shows up when you search for 'Hawthorne Effect.'

    Third, quoting a Wikipedia summary of serious academic research is never a useful start.
  • Reply 74 of 90
    mstonemstone Posts: 11,510member
    Quote:
    Originally Posted by PScooter63 View Post

     

     

    It's more mindless of the videographer to not "think ahead" as to their video's use case.  


    When I hear the word videographer, for me, it has a connotation of experienced or professional. People who shoot video in portrait are simply average smart phone users. It does make me wonder why they have such a tendency to shoot in portrait. Is it easier to hold the camera steady, a more natural one handed grip? Maybe they do all tasks in portrait.

  • Reply 75 of 90
    Oh, one more thing. If what you're saying is pertinent vis-a-vis the OP, then he's wrong, and that's the point I was really getting at. The HE has nothing to do with a 'novelty' or some gee-gaw. It was s serious experiment on working conditions to improve productivity (that turned out to have a benign effect on productivity despite measurements attributing it to those conditions.)
  • Reply 76 of 90
    gatorguygatorguy Posts: 23,399member
    Oh, one more thing. If what you're saying is pertinent vis-a-vis the OP, then he's wrong, and that's the point I was really getting at. The HE has nothing to do with a 'novelty' or some gee-gaw. It was s serious experiment on working conditions to improve productivity (that turned out to have a benign effect on productivity despite measurements attributing it to those conditions.)
    If you read my post I agreed with you. As for the Wiki link I mentioned that simply because it seemed to match up with what he was saying, incorrect tho it might have been.

    And yes I was already familiar with the Hawthorne effect as it was a case study in one of my Psych classes back in the day. That's why it sparked a connection in old memories when he mentioned "awareness" and "productivity".
  • Reply 77 of 90
    gatorguygatorguy Posts: 23,399member
    It was s serious experiment on working conditions to improve productivity (that turned out to have a benign effect on productivity despite measurements attributing it to those conditions.)

    Thanks BTW for mentioning that there was a "benign effect". That's not the way I remembered it but I see there was a re-exam of the original data in 2009. My college days were faaaar earlier than that. :D
  • Reply 78 of 90
    pscooter63pscooter63 Posts: 1,063member
    Quote:

    Originally Posted by mstone View Post

     

    When I hear the word videographer, for me, it has a connotation of experienced or professional. People who shoot video in portrait are simply average smart phone users.


     

    This reminds me of the time my spouse initiated a video recording in portrait, then remembered, "ooh, I'm supposed to do this in landscape", and rotated the phone without restarting the video.

     

    The result was a portrait video that was oriented 45 degrees to the left.  Orientation Lock notwithstanding, you could only view it properly on the phone by cocking your head accordingly.  <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

  • Reply 79 of 90
    cornchipcornchip Posts: 1,905member
    slurpy wrote: »
    Yep, macrumors is a cesspool of trolls, and it's clearly designed to be that way with no apologies.

    I've been feeling that way for a while and it's reassuring to see I'm not the only one. Seems like AI has a smaller, more tight-knit community who, for the most part, actually likes Apple products.
  • Reply 80 of 90
    bondm16bondm16 Posts: 141member
    Quote:

    Originally Posted by dklebedev View Post



    Yup, if you don’t have an iPhone, well, you don’t have an iPhone.

    That's not a problem for me.

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