Apple's renamed 'Apple Music Festival' set to kick off in London on Sept. 19 with Connect tie-ins

Posted:
in General Discussion edited August 2015
Apple on Tuesday local London time announced start dates for its upcoming UK-based Apple Music Festival, n?e iTunes Festival, as well as an initial set list including headliners Pharrell Williams, One Direction, Florence + The Machine and Disclosure.




The newly minted event is scheduled to take place from Sept. 19 to Sept. 28 at London's historic Roundhouse theater, which has for years served as the festival's main venue. Announced dates have One Direction playing on Sept. 22, Disclosure on Sept. 25, Pharrell on Sept. 26 and Florence + The Machine on Sept. 28.

"We wanted to do something really special for music fans this year," said Apple SVP of Internet Software and Services Eddy Cue. "The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."

As noted by Cue, the festival has been trimmed down to ten days, as opposed to the usual 30-day marathon seen in years past.

It appears that Apple is making the most of its Apple Music branding, as users can tune in to Beats 1 for official coverage and follow a special Apple Music Festival page on Connect. Those who subscribe to the special account via iTunes or Music app for iOS will be privy to future lineup updates, announcements and exclusive behind-the-scenes photos and video from the event.

As always, tickets are to be doled out through media partners in the UK, including the London Evening Standard. In the past, fans in the UK were able to enter drawings through the iTunes Festival app, but Apple is transferring that responsibility to the Music app for iOS in 2015.

The festival will be available to stream via Apple Music or iTunes on iPhone, iPad, iPod touch, Mac and PC. Apple TV owners are also getting access to high definition set replays, though there has been no word on live performances.

Comments

  • Reply 1 of 16
    calicali Posts: 3,494member
    You know when they announced Apple Music I thought they were gonna fuse iTunes and the Music app into one.
  • Reply 2 of 16
    wurm5150wurm5150 Posts: 763member
    Maybe it's a sign that they're retiring iTunes soon.. As soon as next year and we'll get a new Apple Music app built from the ground up much like Photos.
  • Reply 3 of 16
    brakkenbrakken Posts: 687member
    Give the cloud-unconnected iPod app any day! I would like music marketing to remain separate from my own music.
  • Reply 4 of 16
    richlrichl Posts: 2,213member

    One Direction! ????????????

  • Reply 5 of 16
    am8449am8449 Posts: 376member
    The rebranded name works perfectly.
  • Reply 6 of 16
    SpamSandwichSpamSandwich Posts: 33,407member
    richl wrote: »
    One Direction! ????????????

    How old are you?
  • Reply 7 of 16
    crowleycrowley Posts: 10,363member
    wurm5150 wrote: »
    Maybe it's a sign that they're retiring iTunes soon.. As soon as next year and we'll get a new Apple Music app built from the ground up much like Photos.
    I hope so, but would that also mean a separate Videos (or Movies and TV Shows), Podcasts, iTunes U apps? And Audiobooks going into iBooks? Where you you control the syncing of iDevices from, the return of iSync?
  • Reply 8 of 16
    jungmarkjungmark Posts: 6,922member
    Another sign of Apple Music's failure: festival cutback from 30 to 10 days!

    /s
  • Reply 9 of 16
    Die, Apple Music Festival, DIE!
  • Reply 10 of 16
    popnfresh wrote: »
    Die, Apple Music Festival, DIE!

    Why? Why? WHY?
  • Reply 11 of 16
    feynmanfeynman Posts: 1,087member

    What I would like to know is why do they have the Apple Music Festival in London and not have one in other countries?

  • Reply 12 of 16
    Why? Why? WHY?

    It's German for "The, Apple Music Festival, THE." :lol:
  • Reply 13 of 16
    feynman wrote: »
    What I would like to know is why do they have the Apple Music Festival in London and not have one in other countries?

    Apple has held it in the U.S. too.
  • Reply 14 of 16
    feynmanfeynman Posts: 1,087member



    When and where? It seems like it has only been in London for the past...I don't know how many years.

  • Reply 15 of 16
    crowleycrowley Posts: 10,363member

    I've only heard of the London one.  I like the festival a lot, have been to a couple of concerts, and the post-show access via iTunes/?Music has been brilliant.

  • Reply 16 of 16
    brakkenbrakken Posts: 687member
    I'm secretly hoping Apple has deliberately given Iovine such a free hand so he can hang himself, as it were.

    Apple built itself on customers being in full control of the content we bought. Apple Music has dramatically reversed this with such a huge focus on paid content and socialising with the artists.

    Absolutely hate it!
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