Tim Cook slated to guest on The Late Show on Sept. 15
Apple CEO Tim Cook is scheduled to appear on The Late Show with Stephen Colbert next week, the talk show host announced, marking yet another upcoming public appearance for the active executive.
Colbert made the announcement via Twitter on Friday, saying, "Siri, put Apple CEO Tim Cook on my calendar for Tuesday, Sept. 15. Oh, and come up with some questions to ask him." Embedded in the tweet is a picture of Colbert talking to Siri on his Apple Watch. It is not yet known if Cook will be the show's first guest, or will be squeezed in before the compulsory musical act.
CBS's "The Late Show" began airing this week after taking a brief hiatus as Colbert moved in to take over for longtime host David Letterman. The show opened to good reviews, but viewership dipped after its premiere on Tuesday. So far, guest highlights include George Clooney, presidential nominee Jeb Bush and Vice President Joe Biden, as well as technology industry heavyweights Elon Musk and Uber CEO Travis Kalanick.
For Cook, the upcoming public appearance will be the first of two for September, as he is scheduled to attend Box's annual Boxworks cloud storage conference on Sept. 28. Aside from Wednesday's "Hey Siri" event, the Apple chief just recently appeared on "Good Morning America" to discuss his company's role in the ConnectED education program and a week later popped in at Cisco's annual sales conference. Cook is also slated to talk at The Wall Street Journal's WSJ.D Live conference in October.
Cook's episode of "The Late Show with Stephen Colbert" airs next Tuesday, Sept. 15. Showtimes vary depending on local affiliate scheduling.
Colbert made the announcement via Twitter on Friday, saying, "Siri, put Apple CEO Tim Cook on my calendar for Tuesday, Sept. 15. Oh, and come up with some questions to ask him." Embedded in the tweet is a picture of Colbert talking to Siri on his Apple Watch. It is not yet known if Cook will be the show's first guest, or will be squeezed in before the compulsory musical act.
CBS's "The Late Show" began airing this week after taking a brief hiatus as Colbert moved in to take over for longtime host David Letterman. The show opened to good reviews, but viewership dipped after its premiere on Tuesday. So far, guest highlights include George Clooney, presidential nominee Jeb Bush and Vice President Joe Biden, as well as technology industry heavyweights Elon Musk and Uber CEO Travis Kalanick.
For Cook, the upcoming public appearance will be the first of two for September, as he is scheduled to attend Box's annual Boxworks cloud storage conference on Sept. 28. Aside from Wednesday's "Hey Siri" event, the Apple chief just recently appeared on "Good Morning America" to discuss his company's role in the ConnectED education program and a week later popped in at Cisco's annual sales conference. Cook is also slated to talk at The Wall Street Journal's WSJ.D Live conference in October.
Cook's episode of "The Late Show with Stephen Colbert" airs next Tuesday, Sept. 15. Showtimes vary depending on local affiliate scheduling.
Comments
What's interesting about this, since Colbert got advance iPads from Apple on his other show, and his presumed affinity for Apple, is that on at least the first two shows, he was not wearing an ?Watch, but a traditional wristwatch of some sort. Struck me as odd considering his history with Apple. Surely he'll be wearing it with Cook's appearance, but I will be curious to see if he wears it regularly thereafter, or continues wearing other traditional watches.
Interesting to see that Cook is showing more and more of who he is -- just a seemingly simple, engaging, competent, no-airs-about-him type of guy with some deep convictions -- and not afraid to do so in public.
1. Tim Cook has a new book, movie or album to promote
2. Tim Cook running for president as a GOP candidate
I'd buy the book, but I'd still vote for Mighty Mouse.
Time to put the might mouse in the White House #mighthouse2016
Demonstrating that your view of Steve is frozen in the past. He could adapt, knew Apple had to adapt, to being the global technology system that it's become.
He was already appearing on the Walt and Kara Show at All Things D. Do you remember him saying "it's surreal" about Apple's valuation back then? Imagine what he would have to come to grips with now.
Steve and Apple's secretive style was appropriate for the issuing of the founding devices of the mobile computing age, but it came to give them trouble. The jackals like Gawker/Gizmodo only get hungrier when they smell privacy and secrecy.locking them out. Or check out the ex-managing editor from Fortune in the Alex Gibney hater documentary, objecting that Jobs would dare to shut their dumb reporters out.
Apple under Cook now understands that public perception of the company has to be managed proactively like a product in itself. The bogus question of what Steve would think has not the certain answer that you give it.
This means one of two things is about to happen:
1. Tim Cook has a new book, movie or album to promote
2. Tim Cook running for president as a GOP candidate
That would actually cause me to vote republican, which is saying a lot.
No kidding. Steve would have puked at the thought of this. A new Apple indeed.
Apple was the underdog, so there were people rooting for them. Now, Apple is on top and people want to see them crash and burn just like anyone or anything that gets to the top in America. We build things up and then we try to tear them down. If Apple is going to maintain goodwill and not be seen as "The Man" or even worse, a boring soulless corporation, it wouldn't hurt to let people see behind the curtain a little. Elon Musk is a total weirdo, but people love him because he puts himself out there. I think the world will love Tim Cook if they get a chance to see him more. He's like 50% Mister Rogers, 25% capitalist hero, and 25% mafia boss.
Since you seem to paint yourself as being very close to Steve maybe you could enlighten us with the other things he would or wouldn't do? Or maybe you should come to grips with the fact that STEVE IS DEAD and no one knows what he would or wouldn't think or do. The fact is that Tim Cook has continued to innovate and take Apple to be the most valuable company in the world. Analysts who bash Tim and Apple about innovation don't pay attention to the continued new hardware and software of existing product lines as well as the Apple Watch. The Apple Watch has sold more units in a short time than all other competitors combined. The Redesigned Apple TV is an evolution that has taken Steves hobby to a new level. A new product line? Apple Car? Whatever? That is an expensive product where if done wrong can bankrupt a company. Market share? Market share does not equal profit. The technology graveyard is full of companies that didn't understand that. Steve understood that and Tim was his man that made that happen. That's why Steve chose Tim to take over.