Apple airs 2015 Christmas TV ad starring Stevie Wonder & Andra Day
Apple on Wednesday uploaded its annual Christmas TV ad to YouTube, which this year stars singers Stevie Wonder and Andra Day.
The pair perform Wonder's "Someday at Christmas," a song from 1967 rallying against war, poverty, inequality, and hunger. At the very beginning of the ad, Wonder -- who has been blind since infancy -- can be seen mixing music on a MacBook by way of VoiceOver.
Apple has been running Christmas commercials since the early 1980s. Like many businesses, the company takes a more sentimental tone during the holidays, aiming to enhance its overall brand image.
While Apple's ads typically concentrate on a specific product or service, the latest one largely ignores overt references. It may however be a way of further associating Apple with music in a bid to attract Apple Music subscribers.
Last year the company's 2013 holiday ad, "Misunderstood," won a Creative Arts Emmy as the most "Outstanding Commercial." That spot featured a boy seemingly ignoring his family in favor of an iPhone, only to reveal that he was preparing a special video for them.
The pair perform Wonder's "Someday at Christmas," a song from 1967 rallying against war, poverty, inequality, and hunger. At the very beginning of the ad, Wonder -- who has been blind since infancy -- can be seen mixing music on a MacBook by way of VoiceOver.
Apple has been running Christmas commercials since the early 1980s. Like many businesses, the company takes a more sentimental tone during the holidays, aiming to enhance its overall brand image.
While Apple's ads typically concentrate on a specific product or service, the latest one largely ignores overt references. It may however be a way of further associating Apple with music in a bid to attract Apple Music subscribers.
Last year the company's 2013 holiday ad, "Misunderstood," won a Creative Arts Emmy as the most "Outstanding Commercial." That spot featured a boy seemingly ignoring his family in favor of an iPhone, only to reveal that he was preparing a special video for them.
Comments
Thank you
Nice.
With so many entities hiding behind the phrase "Happy Holidays", it's refreshing to see Apple fully embrace Christmas in their spot. And this is from an agnostic!
with links to prove it.
it's not hiding. christmas isn't the only holiday of the season, or religion. in fact, one doesnt need to be a practicing member of any religion to enjoy seasonal holidays. (example: Thursday. you dont worship Thor, do you? or Saturn on Saturdays? but you still enjoy these days, right? same thing)
plus if we want to get technical about, the seasonal holiday currently labeled christmas previously belonged to Mithra.
http://www.faithfreedom.org/oped/sina21224.htm
you know Mithra, he's the other other "sun" god born on Dec. 25 to a virgin mother...
http://www.truthbeknown.com/mithra.htm
but he wasnt alone, lots of reasons to celebrate the winter solstice:
http://www.religioustolerance.org/xmas_sel.htm
From what or whom are these companies "hiding" when they use the phrase "Happy Holidays?" The US is not a Christian nation, no matter how much some would like us to believe that.
You are right. So many have fallen away from Christianity that only 77% of Americans view themselves as Christians. We should also strike the mention of God from our Declaration of Independence.
http://www.gallup.com/poll/159548/identify-christian.aspx
Nice. Stevie still has the pipes at age 65. Haven't seen the ad yet, but hopefully this demonstrates some of the accessibility features that Apple appear to work hard on incorporating into their products; given one of the stars of the ad - it would seem like a good opportunity.
So Good?I like it?