Apple rolls out revamped Mac in Business webpage with focus on success stories
Apple launched a redesigned Mac in Business webpage on Wednesday to better target its growing presence in enterprise, highlighting corporate success stories, a special section detailing its partnership with IBM and reworked marketing literature focusing on individual productivity apps.
It's "a brand new day for business," Apple boldly claims at the top of its new business-oriented Mac webpage, which now features testimonials from the likes of Intuit executive vice president and CTO Tayloe Stansbury.
In a special section near the top of the Mac in Business webpage, Apple cites statistics IBM recently presented at the JAMF User Conference in October, saying only 5 percent of users need phone support, compared to 40 percent for Windows boxes. According to Fletcher Previn, IBM's VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs.
Apple goes on to say IBM currently has more than 130,000 Macs in circulation. IBM officials in July said they expect up to hand out 50,000 MacBooks to employees by 2015, with a total Mac count hovering between 150,000 and 200,000 once the program is complete.
Along with IBM's section, Apple pitches four main categories on its Mac in Business webpage, touting hardware and software benefits, compatibility with iOS devices, OS X platform features and ease of deployment. Interspersed throughout the page are endorsements from IT chiefs working at CDM Group and iVenturesHealth, Kelly Services and SAP.
Apple is pushing hard in the enterprise solutions space as it looks to expand beyond a saturated consumer market. During an interview in September, CEO Tim Cook said enterprise sales brought in $25 billion over the prior 12 months, amounting to 14 percent of Apple's revenue for the trailing year.
It's "a brand new day for business," Apple boldly claims at the top of its new business-oriented Mac webpage, which now features testimonials from the likes of Intuit executive vice president and CTO Tayloe Stansbury.
In a special section near the top of the Mac in Business webpage, Apple cites statistics IBM recently presented at the JAMF User Conference in October, saying only 5 percent of users need phone support, compared to 40 percent for Windows boxes. According to Fletcher Previn, IBM's VP of Workplace-as-a-Service, the recent Mac rollout saves the company an average $270 per machine over Windows devices in deployment and security costs.
Apple goes on to say IBM currently has more than 130,000 Macs in circulation. IBM officials in July said they expect up to hand out 50,000 MacBooks to employees by 2015, with a total Mac count hovering between 150,000 and 200,000 once the program is complete.
Along with IBM's section, Apple pitches four main categories on its Mac in Business webpage, touting hardware and software benefits, compatibility with iOS devices, OS X platform features and ease of deployment. Interspersed throughout the page are endorsements from IT chiefs working at CDM Group and iVenturesHealth, Kelly Services and SAP.
Apple is pushing hard in the enterprise solutions space as it looks to expand beyond a saturated consumer market. During an interview in September, CEO Tim Cook said enterprise sales brought in $25 billion over the prior 12 months, amounting to 14 percent of Apple's revenue for the trailing year.
Comments
i love the operating system, and I likely need to break down and rent Office 365 to get Outlook, but Apple really needs to sort out some very annoying enterprise bugs.
I would not call it a meat free marketing fluff......
I would prefer they change it to not "mirror" the current screen but to throw up a remote desktop and login of a separate session (which would allow multiple concurrent login sessions -- already built into the OS) -- similar to how MS RDP works (except MS locks the computer to the one logging in remotely).
I have to remote into a box (Windows) for my current workplace 12 timezones away, if it were a Mac - it would be brutal.
Meanwhile Microsoft is still busy picking lint out of their collective belly buttons. Thank God.
OS El Capitan is a better operating system to Windows 10 (IMHO) speaking as a Windows refugee.
I suspect that title "VP of Workplace-as-a-Service" is a critical part of this.
Mac hardware is pretty high quality and less prone to goofy issues, for example trackpad wackiness. If the OS becomes more-or-less irrelevant for software and network compatibility issues (because everything is taking place "in the cloud"), then you might as well go with the best hardware. Maybe that's what IBM has done.
In other words, it's probably not at all accurate to make a blanket statement that "Macs cost less to maintain in the enterprise." It probably depends very heavily on the context.
what at am I doing wrong?
http://www.apple.com/ipad/business/in-action/
Also, the top of the iPhone in Business and iPad in Business pages contain relevant links such as "In Action", IT, etc. The top of the Mac in Business page has a Buy button. What a great way to make your case
Fifteen years after the Y2K inception, Microsoft still doesn't have full control of the timekeeping service in primary domain controllers and as recently as last year issued a bulletin saying it should not be trusted for time-sensitive applications.
Some enterprise applications continue to barf when presented with massive collaboration data. Public folders were abysmally handled in Exchange, a situation which was somewhat fixed with SharePoint, though it still suffered indigestion in its DB management. But functionality was entirely upended in SharePoint 2013. Meanwhile, Microsoft responded to the hue and cry and keep the slated-for-retirement public folders, only to limit the amount of data that can be kept in them (prompting another bulletin) unless Exchange was moved to the cloud.