Apple on verge of major retail push into Latin America, first stores to open in Mexico City

Posted:
in General Discussion edited January 2016
Apple is preparing an aggressive brick-and-mortar retail expansion into Latin America that will see new Apple Stores open across Mexico and eventually South America, to be led by two massive outlets -- one a flagship -- in Mexico City, according to a source familiar with the matter.




The first facet of Apple's plan is to break ground on a large mall location in Via Santa Fe, the upscale wing of Mexico City's Centro Santa Fe complex, a person who wishes to remain anonymous told AppleInsider. Apple SVP of Retail Angela Ahrendts just recently made the deal official by signing a lease, though construction on the "next-gen" Apple Store design was already underway, the source said.

The Via Santa Fe Apple Store will be the first to open in Mexico and only the third official Apple outlet in Latin America. Aside from multiple country-specific online storefronts, two physical Apple Stores are currently in operation in Brazil, which the source said served as a testing ground for an upcoming wave of openings in the region.

A second Mexico City outlet is being planned as a large standalone structure strategically positioned in an affluent shopping district, a build on par with recent international flagship stores in China and U.S. counterparts like the Union Square store in San Francisco. There is no information on when the Mexico City locations are expected to open, though both will be completed within a year of each other.

As seen in the image above, Apple is assembling a team from its existing workforce to spearhead the Mexican retail project. Apple was last rumored to be plotting an entry into Mexico in 2007, when company representatives were supposedly negotiating a lease for space in Mexico City's Torre Mayor office building.

Looking further ahead, plans are to expand out of Brazil and into neighboring countries like Argentina and Peru, while Chile is also in Apple's sights.

Ahrednts is looking to breathe new life into Apple retail. The executive is pulling in ideas from all ranks, including CDO Jony Ive and SVP of Internet Software and Services Eddy Cue, who were among the many collaborators on a new architectural design language Ahrendts hopes will serve as a catalyst for a more engaging Apple Store experience.

Comments

  • Reply 1 of 12
    Apple might not have physical retail presence in Mexico but it's been retailing online for a while now and it has excellent customer service and tech support.
    lostkiwi
  • Reply 2 of 12
    Why bother with expansion? Apple is one year from collapse. They will be shut down and sold off in pieces in 2017. And Wall St will toast the company's demise.
    SpamSandwichdasanman69
  • Reply 3 of 12
    calicali Posts: 3,495member
    Damn Apple is about to be HUGE. I mean GIGANTIC.
    Wall Street is stupid as F***!!
    lostkiwi
  • Reply 4 of 12
    To be specific, Brazil doesn't speak Spanish, they speak Portuguese
    SpamSandwichdasanman69
  • Reply 5 of 12
    Since when has Argentina (or Chile for that matter) been neighbouring Mexico ? 
    SpamSandwich
  • Reply 6 of 12
    cnocbuicnocbui Posts: 3,613member
    Since when has Argentina (or Chile for that matter) been neighbouring Mexico ? 
    Americans don't get out much.  Ok, that's a bit unfair - some do if there are people to kill or Oil to grab.
    edited January 2016 singularity
  • Reply 7 of 12
    cnocbui said:
    Since when has Argentina (or Chile for that matter) been neighbouring Mexico ? 
    Americans don't get out much.  Ok, that's a bit unfair - some do if there are people to kill or Oil to grab.
    Clarified. Was referring to countries neighboring current operations in Brazil.
    cnocbui
  • Reply 8 of 12
    Apple have office in Chile since a few years, controlling many operations in Latin America. I hear from 2008 about a future Retail store there.
  • Reply 9 of 12
    foggyhillfoggyhill Posts: 4,767member
    Why bother with expansion? Apple is one year from collapse. They will be shut down and sold off in pieces in 2017. And Wall St will toast the company's demise.
    The stock will go up the most, the seconds before total collapse; that's how it has to be...
  • Reply 10 of 12
    SpamSandwichSpamSandwich Posts: 31,511member
    Hopefully Apple will have a large contingent of heavily armed guards protecting that Apple Store. AFAIK, Mexico City still has a high crime rate, even though it's lower than the brutal rates of crime in neighboring cities (especially drug cartel led crime).
  • Reply 11 of 12
    Just went to Mexico City for the holidays. Neither saw nor experienced any crime. I once thought of Mexico City as undesirable, but now, having gone once and many times since, it's one of my favorite cities worldwide. There are plenty of knock-off Apple style stores there without armed guards. I kept wondering why no Apple store, would be a perfect fit. And friends of ours pointed out the Santa Fe mall, huge, upscale, and not a surprise for an Apple Store location.
  • Reply 12 of 12
    Finally! The current "official" apple stores offer shitty customer service. If apple offers the iPhone upgrade program in Mexico, it's gonna be HUGE.
    lostkiwi
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