Apple, will, as usual, charge too much. For subscription services, it shouldn't. As a consequence, the new strategy iAd won't work. I am saying this, seeing that €10/mo for iTunes music is not cheap (except for real music lovers), because here we can get a basic satellite subscription package for around €10/mo. Maybe in the US one would pay more, but I am really scared Apple isn't aware that US pricing won't work in different markets.
The premise of iAd is that quality adverts could be delivered to a quality audience. iAd is going away because this kind of buyer never eventuated in the app market and apple no longer will run ads on its radio service.
In-app ads are a wasteland, they're not used by agencies for blue-label brands because in-app is nagging, has poor retention and targets an audience of little-to-no disposable income.
Comments
As a consequence, the new strategy iAd won't work.
I am saying this, seeing that €10/mo for iTunes music is not cheap (except for real music lovers), because here we can get a basic satellite subscription package for around €10/mo. Maybe in the US one would pay more, but I am really scared Apple isn't aware that US pricing won't work in different markets.
In-app ads are a wasteland, they're not used by agencies for blue-label brands because in-app is nagging, has poor retention and targets an audience of little-to-no disposable income.