Apple's iPad Pro beating Microsoft Surface in 'detachable' tablet market
Apple's iPad Pro is already surpassing the Microsoft Surface in the so-called "detachable" tablet market, though that market is still relatively small, according to a new research report.
Over 4.9 million detachables were sold in the March quarter, a triple-digit growth versus the same period in 2015, said IDC. The firm didn't offer a platform-specific breakdown of those numbers, or an exact definition of detachables, although that appears to refer to tablets that have a dedicated method of attaching docks, keyboards, or other accessories -- in the case of the iPad Pro, the Smart Connector.
Regular "slate" tablets accounted for 87.6 percent of units sold in the March quarter. That market is said to be sliding towards the low end, which may help vendors like Amazon that simply want to grow their ecosystem, but is said to be pushing the likes of Samsung and Huawei to produce detachables for the sake of keeping up profit margins.
The tablet market as a whole reportedly shrank 14.7 percent year-over-year to 39.6 million units. Apple continued to lead with 10.3 million shipments, although its marketshare fell from 27.2 percent to 25.9. Samsung ranked second with 6 million tablets, seeing its share dip from 18 percent to 15.2. In third was Amazon, with 2.2 million units and a 5.7 percent share.
IDC speculated that going into the future, iPad sales will be "largely relegated to replacements" of older iPads and PCs, rather than net new additions. Things like the 9.7-inch iPad Pro are said to be "healthy additions," however, and lower $399 pricetag for the iPad Air 2 could spur upgrades by people who still own an iPad 2.
Over 4.9 million detachables were sold in the March quarter, a triple-digit growth versus the same period in 2015, said IDC. The firm didn't offer a platform-specific breakdown of those numbers, or an exact definition of detachables, although that appears to refer to tablets that have a dedicated method of attaching docks, keyboards, or other accessories -- in the case of the iPad Pro, the Smart Connector.
Regular "slate" tablets accounted for 87.6 percent of units sold in the March quarter. That market is said to be sliding towards the low end, which may help vendors like Amazon that simply want to grow their ecosystem, but is said to be pushing the likes of Samsung and Huawei to produce detachables for the sake of keeping up profit margins.
The tablet market as a whole reportedly shrank 14.7 percent year-over-year to 39.6 million units. Apple continued to lead with 10.3 million shipments, although its marketshare fell from 27.2 percent to 25.9. Samsung ranked second with 6 million tablets, seeing its share dip from 18 percent to 15.2. In third was Amazon, with 2.2 million units and a 5.7 percent share.
IDC speculated that going into the future, iPad sales will be "largely relegated to replacements" of older iPads and PCs, rather than net new additions. Things like the 9.7-inch iPad Pro are said to be "healthy additions," however, and lower $399 pricetag for the iPad Air 2 could spur upgrades by people who still own an iPad 2.
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Source: I work with a lot of people that purchase their own equipment for work.
The iPad Pro has been outselling the Surface for a while now.
I remember seeing a bunch of articles a few months ago about how the iPad Pro was selling more than the Surface.
Despite not hitting the market until the middle of the last quarter, Apple sold 2 million units of its iPad Pro, exceeding sales of the Microsoft Surface, which came in at 1.6 million units for the quarter, according to IDC estimates. The research group called the iPad Pro the big winner in a declining tablet market which fell 10 percent year over year.
Apple's iPad Pro outsold Microsoft's Surface tablet last quarter
http://www.theverge.com/2016/2/1/10886720/apple-ipad-pro-outsold-microsoft-surface-saleshttp://www.theverge.com/2016/4/21/11477446/microsoft-earnings-report-q3-2016
Surface-related revenue is up to $1.1 billion this quarter, an increase of 61 percent from the same period last year. Both the Surface Pro 4 and Surface Book helped push sales, but as always Microsoft is keeping the exact number of devices a secret.
MS should enjoy all their sales/appeal now because iOS isn't slowing down.
repeat after me: not everybody is you. not everybody needs to do whatever it is you need to do.
The Surface Pro 4 starts at $899 while the Surface Book at $1,499. At their stated $1.1 billion revenue it's doubtful they even sold 1 million of the Pro 4/Book combined. Unless everyone bought the base models and sales were heavily skewed to the Pro 4.