Google to ape Apple's 'Subscriptions 2.0' payout policy without customer retention stipulation
After Apple announced an upcoming change to its App Store revenue sharing policies that will net developers a larger cut for customers who maintain a subscription for more than one year, a report now says Google plans to offer identical terms -- minus the probationary period.
Citing sources familiar with Google's app store plans, Re/code reports the internet search giant will soon lower its cut of apps sold on a subscription basis to 15 percent, leaving 85 percent to developers. For developers, an 85/15 split is much more attractive than the traditional 70/30 split made popular by Apple's App Store and later adopted by Google for its Android storefront.
The report comes just hours after Apple announced a massive shift in its revenue sharing policies. Dubbed internally as "Subscriptions 2.0," the forthcoming model gives developers an extra 15 percent share of subscription fees paid by customers who have maintained a subscription for more than one year. As Apple's usual 30 percent cut applies in all other scenarios, the move is an apparent push toward sustainable subscription sales.
Google, always looking to one-up Apple, will make its 85/15 revenue share split immediately applicable to all subscription accounts. A rollout timeline is unknown, but Google has been trialling the payout model with entertainment companies tied to Chromecast streaming products, the report said
Earlier today, Apple SVP of Worldwide Marketing Phil Schiller went on a press tour to tout changes customers and developers can expect when "App Store 2.0" launches this fall. In addition to new revenue sharing terms, the iOS App Store will begin to display "Search Ads," or paid promotions that show up directly in user search results. Ads are to be sold via a "fair" auction system and are designed provide users with a minimally intrusive search experience.
Citing sources familiar with Google's app store plans, Re/code reports the internet search giant will soon lower its cut of apps sold on a subscription basis to 15 percent, leaving 85 percent to developers. For developers, an 85/15 split is much more attractive than the traditional 70/30 split made popular by Apple's App Store and later adopted by Google for its Android storefront.
The report comes just hours after Apple announced a massive shift in its revenue sharing policies. Dubbed internally as "Subscriptions 2.0," the forthcoming model gives developers an extra 15 percent share of subscription fees paid by customers who have maintained a subscription for more than one year. As Apple's usual 30 percent cut applies in all other scenarios, the move is an apparent push toward sustainable subscription sales.
Google, always looking to one-up Apple, will make its 85/15 revenue share split immediately applicable to all subscription accounts. A rollout timeline is unknown, but Google has been trialling the payout model with entertainment companies tied to Chromecast streaming products, the report said
Earlier today, Apple SVP of Worldwide Marketing Phil Schiller went on a press tour to tout changes customers and developers can expect when "App Store 2.0" launches this fall. In addition to new revenue sharing terms, the iOS App Store will begin to display "Search Ads," or paid promotions that show up directly in user search results. Ads are to be sold via a "fair" auction system and are designed provide users with a minimally intrusive search experience.
Comments
Seriously though, is there an Apple product google hasn't tried to copy? They tried like 6 times with the TV. Oh, and of course they mocked Siri as useless until they saw people enjoying it, now they have entire products built around their version of it. I'd be sad if it wasn't so damn funny.
And no one wins if every single app/game developer moves to subscriptions. It only ends up screwing all users and those developers that choose not to go to the subscription route.
The probationary period Apple added was to discourage developers from being jerkasses and moving to subscriptions without having the services/content to offer.
"Sources said Google has already been testing the new split with some entertainment companies (so has Apple, to some extent). Google started running the new model over a year ago with video services as a way to get Play subscriptions to work with its TV streaming offerings like the Cast dongle."
I don't remember Apple copies right after Google implement something.
More to the point, I'm sure google's working on a lot of things, but they can't seem to commit until Apple does. google has thousands of yes's, but it usually doesn't say "yes" until Apple does first. That's called copying.
Hopefully Samsung will be able to drive the adoption of Tizen and one day drop Android all together on their smartphones. With Samsung adopting the Oculus platform for mobile 3D, rather than Android, Google is about to get lapped also for VR/AR.
I myself own an Echo after reading about Wozniak's affection for the device. It's actually a very nice product. Much nicer than anything that Google has to offer. And if Samsung would ever offer iOS compatibility with their Gear watch, I would buy one also. I am waiting for Watch 2.0, but I would be willing to also purchase a Gear watch.
I have no interest in any product that Google produces.
Everyone copies everyone. We are all standing on the shoulders of giants.
That being said, one thing I hope Apple will copy from Google is being able to log into any web browser from anywhere, go to the app store page, and install any app to any device I choose.
That is one of the things Google gets right. You search for an app on the Google Play Store website from any browser, you find it easily because their search works. You then click install, and by the time you have picked up the device you installed said app to, its already downloading and installing.
It's quite slick and seamless and I think that is well worth copying. I'd love to see Apple do that same exact thing.
Interesting the news was released by Apple ahead of WWDC, rather than during the keynote. Perhaps the early announcement was to garner even wider attention. (Or was it to bury Samsung's ridiculous bendable display?