I own a lot of phones (iPhone 6S+, Note 5, iPhone 5S, galaxy S7 etc.) so as a consumer I can truly appreciate what each device brings to the market.
*facepalm*
Unless you are a developer, not only did you just demonstrate that you seem incapable of matching your requirements to a single device but you also demonstrated that potentially Samsung's sales figures would be halved if you ever got your act together.
That's not good news for Samsung or Android.
I also hope you have an iPhone 4 to do the things your iPhone 5s and iPhone 6s Plus can't do...
Using that same sense Apple's sales were also potentially halved
Maybe, just maybe, if all journalists provided the historical context of their ramblings, they may eventually be as insightful and as informative as Dan.
Once again, LOVE your work, Dilger!
Perhaps, one day, the goons at MS, GoogAlpha and even Ubuntu will happen across Dan's style and understand the advantage of critical analysis - tinged with sarcasm - and actually begin providing Apple with some competition... ooorrrr they could try putting the customer first and expending their own efforts in creative ways to invent solutions.
Hope springs eternal.
What does understanding critical analysis have to do with providing Apple some competition?
Enjoyed the whole article... but I especially thought the commentary on the headphone jack was spot on.
That part should be taken out and printed as its own article. It feels like the world has gone crazy over this whole headphone jack business... when it's really just the same incremental improvement that's always been happening in computing...
Nobody delivers an industry beatdown, and so well deserved by the press, the financial analysts, and the competition, as well or as thoroughly as DED. He says so many things we've been thinking, says them well, and provides deep historical context. Bravo!
Enjoyed the whole article... but I especially thought the commentary on the headphone jack was spot on.
That part should be taken out and printed as its own article. It feels like the world has gone crazy over this whole headphone jack business... when it's really just the same incremental improvement that's always been happening in computing...
Except that removing the female part of the headphone jack is only half a solution. It does nothing to address the other half. An adapter is not an elegant solution and I'm sure the repairs of the Lightning port will skyrocket.
I love your articles, but I wish you would stop talking about Brexit. You know nothing about it.
Sadly, he understands Brexit all too well!
I wouldn't say he does, as he's looking at it like it's something bad. It's stupid to expect immediate results from it, let's wait a couple of years, because the opposition will do everything to make it look evil in public.. _______
That article right here reflects the opinion of the writer and he has the right to think so. He thinks Apple's always right, no matter what they do because his main argument is "apple gets the biggest profits". Yeah, but do they really offer the best value for costumers? Depends on the experience of one, I certainly don't think so. I sold my HTC ONE M8 in 2014 to buy a big iPhone, am I satisfied with it? Kinda, but it actually does nothing better than the S6 last year. Will I buy the iPhone 7? Hell no. I'm waiting for my contract to end and I'm buying the Note 7. Why? Just look at how much Android has advanced. Apple likes to brag about their camera, design, software, speed, innovation. Those 'facts' are old now and they are not valid anymore. Apple is popular because it has that biten apple logo on the back, shallow as it sounds. But if you are looking for real quality than you have other options as well.
I own a lot of phones (iPhone 6S+, Note 5, iPhone 5S, galaxy S7 etc.) so as a consumer I can truly appreciate what each device brings to the market.
*facepalm*
Unless you are a developer, not only did you just demonstrate that you seem incapable of matching your requirements to a single device but you also demonstrated that potentially Samsung's sales figures would be halved if you ever got your act together.
That's not good news for Samsung or Android.
I also hope you have an iPhone 4 to do the things your iPhone 5s and iPhone 6s Plus can't do...
I am an app developer and I have 9 smartphones (Apple, Samsung, Motorola, Nexus) for testing purposes. If I would not be a developer, I would probably choose the Moto G as my main device. It has an unbeatable price/performance ratio. So I am not so sure about you claim that Android is gaining market share thanks to the undecided user.
While I don't disagree with everything the writers and bloggers have to say (I do think it would be a huge mistake to drop the headphone port), journalists have been getting it wrong for decades. There's also this ridiculous attitude (also expressed by many on this forum) that if everyone doesn't want to upgrade every year, then Apple is doing something wrong.
Some examples of past journalistic brilliance:
John C. Dvorak, 1984“The Macintosh uses
an experimental pointing device called a "mouse". There is no
evidence that people want to use these things. I don’t want one of these new
fangled devices."
former Apple VP Gaston Bastiaens, January 1996.
“Within the next two
months, Sony will acquire Apple. … Sony will be the white knight who will step
into the picture."
Michael Dell, October 1997
"I'd shut
[Apple] down and give the money back to the shareholders."
Hiawatha Bray, Boston Globe, 1998.
"The iMac will only sell to some of the true believers. The iMac doesn’t
include a floppy disk drive for doing file backups or sharing of data. ... The
iMac will fail.
10/5/2000 Michael S.
Malone
Apple
R.I.P.
… “Nevertheless, the bloom is off
the rose. The incredible run-up Apple stock has enjoyed since Steve's return is
over, and the sheen of success that had enveloped the company has been
tarnished.
A temporary setback? Don't be too sure.
Unlike, say, Hewlett-Packard, Apple has always been a company that deals poorly
with failure. When things go bad at Apple, they go very bad. “
5/21/2001 Cliff
Edwards
Commentary: Sorry, Steve: Here's Why Apple Stores Won't Work
“New retail outlets aren't going
to fix Apple's sales “
12/23/2006 Bill Ray (Mobile)
“Why the Apple phone will fail, and fail badly”
It's the Pippin all over again”
1/14/2007 Matthew Lynn
Apple iPhone Will Fail in a
Late, Defensive Move
“…Don't let that fool you into
thinking that it matters. The big competitors in the mobile-phone industry such
as Nokia Oyj and Motorola Inc. won't be whispering nervously
into their clamshells over a new threat to their business…
The iPhone is nothing more than a
luxury bauble that will appeal to a few gadget freaks. In terms of its impact
on the industry, the iPhone is less relevant”
3/28/2007 John Dvorak
Apple should pull the plug in the iPhone
Commentary: Company risks
its reputation in competitive business
“…
Now compare that effort and overlay the mobile handset business. This is not an
emerging business. In fact it's gone so far that it's in the process of
consolidation with probably two players dominating everything, Nokia Corp… and Motorola Inc.”
Thanks, Dan. It shows that you did a lot of research to write this. So many 'writers' just regurgitate other people's articles. Looking forward to your next mega-editorial! btw: the first iPod data cable I remember was Firewire 400, which they abandoned in favor of USB when they made iTunes Windows compatible.
Daniel understands Apple, the market, and the failings of the other computers just about better than anyone I've read. Which is particularly interesting because his politics, as he has expressed many times, put him so far to the Left that he should be allergic to everything Apple is actually doing. To wit, these fundamental, core, small 'c' conservative traits:
-- profit, not market share
-- relentless, iterative innovation
-- relentless focus on doing a few things well
-- ability to say 'no'
-- long term thinking on markets, immediate attention to detail
-- making sure a product works (not a beta) before putting it on the market
-- treating employees well
-- demanding results from employees, not art, concepts, intentions or good feelings
These are small 'c' conservative (not Republican, Tory, Liberal, or Socialist). These are timeless fundamentals; do these well and you have a successful company. Apple is doing all these things and has consistently done so under Jobs II and Cook; they didn't do these things with Scully or the Diesel and suffered as a result.
Perhaps Daniel isn't as liberal/socialist as he thinks he is.
Well, another interesting, but flawed, article by one of our most interesting, but one sided, authors.
While much in the article is right, there is much that is wrong as well. Often, I feel that he doesn't understand some of what he's writing about, because the spin he puts on things is often out of sync with reality.
For example, he talks about iPhone sales this year as though everything is fine. It's not. Last quarters' iPhones sales fell by 16%. No matter how it's spun, that's just not ok. Sales were expected to be flat, not significantly down. He talks as thought they were, in fact, flat. Whether we like it or not, the new features of the 6S and 6S+ weren't considered to be all that interesting by the general buying public, and that includes many iPhone owners.
The problem is that Apple isn't looked at as the innovative company it has been looked at as being. So 3D Touch is shrugged off because there wasn't all that much software that used it well, including g Apple's' it has been pointed out that it's a little better than a double tap, but maybe not that much better. True? Maybe, maybe not.
Apple plans several years in advance, and often, a first generation feature really doesn't do that much. But then, Siri hasn't done much more years after it was first released. Maybe this year, with the opening to third parties, it will change. But frankly, it's been a disappointment.
The camera, which Apple touts so strongly, has no real advantage anymore. Samsung, and others, have caught up, and are even a bit better in some areas. Though, the iPhone still takes pictures, that on average, are more accurate in exposure and color. Where are RAW files? That makes a big difference in quality, and a number of Android phones have had that for years now. It's just software, so there's no real good reason for not having it. I was surely hoping to see it this year.
The SoC is definitely ahead of everyone else. But no, Apple doesn't double performance every year. Some years, yes, but most years it about 50% for the CPU and 75% for the GPU. That's not putting it down, but just for some real world accuracy.
As far as styling goes, there is no doubt that Apple is no longer the leader there. While I like my 6+, and we will be upgrading this year, according to our two year phone cycle plans, I have to say, that while it's nice, and feels good, it's nothing to look at and admire, as I did with my 4+, and even my 5 (we switched carriers that year, so we got new phones after only one year). When we got our original 3Gs', while they weren't incredible designs, they were far ahead of the usual smartphone, and so stood out. But now that every manufacturer has the same concept of a keyboard less phone, the differences are smaller. Frankly, the new Samsung S models are more interesting looking. We'll have to see if any of the rumors about 2017 are correct.
Tablets. Well, what's to say here? The tablet revolution has waned, it seems, and Apple's tablet sales along with everybodiy else's. I was expecting more from Apple here too. I've bought every model except for the iPad 4. Nice evolution. But the truth is that we need more than expected evolution at this point. We need Apple to come up with something markedly superior. Yes, the Pencil is great. Having color management is significant, and hopefully, this year, we will see those new screens the 27" iMac and the 9.7" iPad Pro feature.
But that's not enough to stop the fall in sales, much less to reverse it. While I hate to admit it. The only place where we're seeing growth in the computer industry now is the 2:1 market. Somehow, Apple is going to have to acknowledge that, and product a product in that area. I hope they do so sooner than later.
Then, last but not least, there is the question of macOS vs iOS. Where are these going? While Apple has consistently stated that the two will never merge, the continued merger of features, both user facing, and at the lower OS levels, makes me think that just maybe Apple isn't as steadfast in this as they say they are. Never say never, as the saying goes. The bringing over of the full color management software is certainly a major step there. What they need to do there is open it with APIs as they have in macOS.
But why stop there? Considering the Origen of Apple's various OSs, there is no reason to think that they can't be merged. With APFS coming soon, for all the versions, Apple is showing that they don't want any of them, from WatchOS to macOS, to diverge. If they are so concerned that they don't diverge, and with feature parity coming closer as time goes on, can they eventually do anything other than merge?
I certainly don't expect to see a full macOS on the watch, but there is no reason it couldn't be a subset. As the watch gains in performance over the years, it will be more of a possibility.
In fact, if Apple can double performance of their "A" series chips in the next two years, with some changes that I've mentioned several times in the last, there is no reason why they couldn't power a notebook. The biggest problem is the one of x86 vs ARM instruction sets. It's fantasy to believe that every developer would run to move their software from x86 to ARM if apple announced a macOS notebook. And despite what a few think, and ARM SoC could, in no way support x86 software at anywhere neare required performance levels.
Apple has, no doubt, been running MacOS on ARM for at least a couple of years, and possibly some of their software as well. So I would expect that if they did do this, they would have much, but not all, of their stuff ready. But that's not enough. So I would express my idea again. There are no patents or copyrights on individual instructions from CPUs. Big Endian, Little Endian, as well as other expressions of algorithms to process chip information is open to everyone. It turns out that the 80% slowdown experiences when making an emulator from one chip family to another is caused by just a relatively few instructions that are done differently. There is no reasons why these instructions couldn't be included in an ARM SoC, and referred to when an x86 app needs them. That would close the performance difference significantly.
If Apple chose to do this, then x86 software could be run directly on an ARM SoC with relatively little slowdown. If the SoC is fast enough on its own, they it could work. Apple could save a bundle, as even slow x86 chips, and chipsets, cost much more than does an Apple SoC. Just a thought!
i think that running iOS and macOS apps would work well. I have no doubt that Apple software people could figure out how to manage that well.
I wouldn't say he does, as he's looking at it like it's something bad. It's stupid to expect immediate results from it, let's wait a couple of years, because the opposition will do everything to make it look evil in public.. _______
That article right here reflects the opinion of the writer and he has the right to think so. He thinks Apple's always right, no matter what they do because his main argument is "apple gets the biggest profits". Yeah, but do they really offer the best value for costumers? Depends on the experience of one, I certainly don't think so. I sold my HTC ONE M8 in 2014 to buy a big iPhone, am I satisfied with it? Kinda, but it actually does nothing better than the S6 last year. Will I buy the iPhone 7? Hell no. I'm waiting for my contract to end and I'm buying the Note 7. Why? Just look at how much Android has advanced. Apple likes to brag about their camera, design, software, speed, innovation. Those 'facts' are old now and they are not valid anymore. Apple is popular because it has that biten apple logo on the back, shallow as it sounds. But if you are looking for real quality than you have other options as well.
Well, Brexit is pretty bad. In fact, it's a disaster. The country was lied to by the proponents of Brexit, as we're seeing already, as they back down from all of their claims.
I love your articles, but I wish you would stop talking about Brexit. You know nothing about it.
Sadly, he understands Brexit all too well!
Sorry, to insist you know about the effects of BREXIT and all the ramifications that will happen in a matter of a week is nonsensical. To say someone who thinks they know is knowing all too well is just doubling down on nonsensical. But that is what the negative people who love media sensationalism want.
As a photography enthusiast, I love the potential that a dual camera may bring, namely proper bokeh (shallow depth of field from a large aperture with big sensors). Properly spaced, you can even recreate and move your focal point like the lycos camera.
Not just that, but with a proper depth map, you can accurately simulate the bokeh of any high-end, large aperture lens. If the color accuracy, SNR, and detail are also up to snuff, you can fully replicate the image coming out of any high end camera/lens combo, all done non-destructively in software. Imagine two drop down menus when you select a photo; one gives you options on which camera to simulate, the other gives you options on which lens to simulate.
You can also do some crazy stuff with live photos. Imagine the DoF changing or the perspective changing in a live photo when you hard press. Or the photo comes into focus from a blur, in live motion, with the main subject coming into focus first before the fore/background.
When you are arguing that we should keep the analog headphone jack because it hasn't changed in nearly 50 years....then it's time to change it. What other port or interface has not changed in the last 10 years, much less 50.
For example, he talks about iPhone sales this year as though everything is fine. It's not. Last quarters' iPhones sales fell by 16%. No matter how it's spun, that's just not ok. Sales were expected to be flat, not significantly down. He talks as thought they were, in fact, flat. Whether we like it or not, the new features of the 6S and 6S+ weren't considered to be all that interesting by the general buying public, and that includes many iPhone owners.
The mistake that you're making here, and in some other points, is drawing the conclusion that a sales drop is primarily due to the features/innovation. You don't actually know that. Nobody knows that. In fact, if you look at the flagship smartphone market as a whole, it's unlikely that's the case. Samsung has basically resorted to 2 for 1 deals to increase S7 sales volume. That doesn't exactly show confidence from Samsung in regards to any new hardware/software features they might include vs. the iPhone.
Daniel understands Apple, the market, and the failings of the other computers just about better than anyone I've read. Which is particularly interesting because his politics, as he has expressed many times, put him so far to the Left that he should be allergic to everything Apple is actually doing. To wit, these fundamental, core, small 'c' conservative traits:
-- profit, not market share
-- relentless, iterative innovation
-- relentless focus on doing a few things well
-- ability to say 'no'
-- long term thinking on markets, immediate attention to detail
-- making sure a product works (not a beta) before putting it on the market
-- treating employees well
-- demanding results from employees, not art, concepts, intentions or good feelings
These are small 'c' conservative (not Republican, Tory, Liberal, or Socialist). These are timeless fundamentals; do these well and you have a successful company. Apple is doing all these things and has consistently done so under Jobs II and Cook; they didn't do these things with Scully or the Diesel and suffered as a result.
Perhaps Daniel isn't as liberal/socialist as he thinks he is.
Corporate governance and government/societal ideologies need not be the same. I think it's great that my company focuses on innovation, profit, and results. That doesn't mean I have to think the same way about the regulations all companies must abide by or the social safety nets that set a minimum standard of living (which, if done right, can encourage entrepreneurship).
So many words and still iphone 7 will be to iPhone 6s what iPhone 6s was to iPhone 6. Everything's improved but nothing will be really new and desirable.
It will be desirable enough to move 100s of millions of units, and oversell any other smartphone model by a wide margin.
Also "nothing will be really new and desirable" compared to what? The grass is greener ho-hum offering on the Android side, or some BS unrealistic idea?
The main people who have a beef with "everything's improved" is people who seek shiny distractions.
And we all knew how iPhone 6s turned out.
Moving 170 million units -- and just failing to breaking Apple's previous record (which is also the overall record for every company selling smartphones ever)? Yeah, what a bad fate...
Comments
What does understanding critical analysis have to do with providing Apple some competition?
That part should be taken out and printed as its own article. It feels like the world has gone crazy over this whole headphone jack business... when it's really just the same incremental improvement that's always been happening in computing...
_______
That article right here reflects the opinion of the writer and he has the right to think so. He thinks Apple's always right, no matter what they do because his main argument is "apple gets the biggest profits". Yeah, but do they really offer the best value for costumers? Depends on the experience of one, I certainly don't think so. I sold my HTC ONE M8 in 2014 to buy a big iPhone, am I satisfied with it? Kinda, but it actually does nothing better than the S6 last year. Will I buy the iPhone 7? Hell no. I'm waiting for my contract to end and I'm buying the Note 7. Why? Just look at how much Android has advanced. Apple likes to brag about their camera, design, software, speed, innovation. Those 'facts' are old now and they are not valid anymore. Apple is popular because it has that biten apple logo on the back, shallow as it sounds. But if you are looking for real quality than you have other options as well.
Some examples of past journalistic brilliance:
John C. Dvorak, 1984“The Macintosh uses an experimental pointing device called a "mouse". There is no evidence that people want to use these things. I don’t want one of these new fangled devices."
former Apple VP Gaston Bastiaens, January 1996.
“Within the next two months, Sony will acquire Apple. … Sony will be the white knight who will step into the picture."
Michael Dell, October 1997
"I'd shut [Apple] down and give the money back to the shareholders."
Hiawatha Bray, Boston Globe, 1998.
"The iMac will only sell to some of the true believers. The iMac doesn’t include a floppy disk drive for doing file backups or sharing of data. ... The iMac will fail.
10/5/2000 Michael S. Malone
Apple R.I.P.
… “Nevertheless, the bloom is off the rose. The incredible run-up Apple stock has enjoyed since Steve's return is over, and the sheen of success that had enveloped the company has been tarnished.
A temporary setback? Don't be too sure. Unlike, say, Hewlett-Packard, Apple has always been a company that deals poorly with failure. When things go bad at Apple, they go very bad. “
5/21/2001 Cliff Edwards
Commentary: Sorry, Steve: Here's Why Apple Stores Won't Work
“New retail outlets aren't going to fix Apple's sales “
12/23/2006 Bill Ray (Mobile)
“Why the Apple phone will fail, and fail badly”
It's the Pippin all over again”
1/14/2007 Matthew Lynn
Apple iPhone Will Fail in a Late, Defensive Move
“…Don't let that fool you into thinking that it matters. The big competitors in the mobile-phone industry such as Nokia Oyj and Motorola Inc. won't be whispering nervously into their clamshells over a new threat to their business…
The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact on the industry, the iPhone is less relevant”
3/28/2007 John Dvorak
Apple should pull the plug in the iPhone
Commentary: Company risks its reputation in competitive business
“… Now compare that effort and overlay the mobile handset business. This is not an emerging business. In fact it's gone so far that it's in the process of consolidation with probably two players dominating everything, Nokia Corp… and Motorola Inc.”
While much in the article is right, there is much that is wrong as well. Often, I feel that he doesn't understand some of what he's writing about, because the spin he puts on things is often out of sync with reality.
For example, he talks about iPhone sales this year as though everything is fine. It's not. Last quarters' iPhones sales fell by 16%. No matter how it's spun, that's just not ok. Sales were expected to be flat, not significantly down. He talks as thought they were, in fact, flat. Whether we like it or not, the new features of the 6S and 6S+ weren't considered to be all that interesting by the general buying public, and that includes many iPhone owners.
The problem is that Apple isn't looked at as the innovative company it has been looked at as being. So 3D Touch is shrugged off because there wasn't all that much software that used it well, including g Apple's' it has been pointed out that it's a little better than a double tap, but maybe not that much better. True? Maybe, maybe not.
Apple plans several years in advance, and often, a first generation feature really doesn't do that much. But then, Siri hasn't done much more years after it was first released. Maybe this year, with the opening to third parties, it will change. But frankly, it's been a disappointment.
The camera, which Apple touts so strongly, has no real advantage anymore. Samsung, and others, have caught up, and are even a bit better in some areas. Though, the iPhone still takes pictures, that on average, are more accurate in exposure and color. Where are RAW files? That makes a big difference in quality, and a number of Android phones have had that for years now. It's just software, so there's no real good reason for not having it. I was surely hoping to see it this year.
The SoC is definitely ahead of everyone else. But no, Apple doesn't double performance every year. Some years, yes, but most years it about 50% for the CPU and 75% for the GPU. That's not putting it down, but just for some real world accuracy.
As far as styling goes, there is no doubt that Apple is no longer the leader there. While I like my 6+, and we will be upgrading this year, according to our two year phone cycle plans, I have to say, that while it's nice, and feels good, it's nothing to look at and admire, as I did with my 4+, and even my 5 (we switched carriers that year, so we got new phones after only one year). When we got our original 3Gs', while they weren't incredible designs, they were far ahead of the usual smartphone, and so stood out. But now that every manufacturer has the same concept of a keyboard less phone, the differences are smaller. Frankly, the new Samsung S models are more interesting looking. We'll have to see if any of the rumors about 2017 are correct.
Tablets. Well, what's to say here? The tablet revolution has waned, it seems, and Apple's tablet sales along with everybodiy else's. I was expecting more from Apple here too. I've bought every model except for the iPad 4. Nice evolution. But the truth is that we need more than expected evolution at this point. We need Apple to come up with something markedly superior. Yes, the Pencil is great. Having color management is significant, and hopefully, this year, we will see those new screens the 27" iMac and the 9.7" iPad Pro feature.
But that's not enough to stop the fall in sales, much less to reverse it. While I hate to admit it. The only place where we're seeing growth in the computer industry now is the 2:1 market. Somehow, Apple is going to have to acknowledge that, and product a product in that area. I hope they do so sooner than later.
Then, last but not least, there is the question of macOS vs iOS. Where are these going? While Apple has consistently stated that the two will never merge, the continued merger of features, both user facing, and at the lower OS levels, makes me think that just maybe Apple isn't as steadfast in this as they say they are. Never say never, as the saying goes. The bringing over of the full color management software is certainly a major step there. What they need to do there is open it with APIs as they have in macOS.
But why stop there? Considering the Origen of Apple's various OSs, there is no reason to think that they can't be merged. With APFS coming soon, for all the versions, Apple is showing that they don't want any of them, from WatchOS to macOS, to diverge. If they are so concerned that they don't diverge, and with feature parity coming closer as time goes on, can they eventually do anything other than merge?
I certainly don't expect to see a full macOS on the watch, but there is no reason it couldn't be a subset. As the watch gains in performance over the years, it will be more of a possibility.
In fact, if Apple can double performance of their "A" series chips in the next two years, with some changes that I've mentioned several times in the last, there is no reason why they couldn't power a notebook. The biggest problem is the one of x86 vs ARM instruction sets. It's fantasy to believe that every developer would run to move their software from x86 to ARM if apple announced a macOS notebook. And despite what a few think, and ARM SoC could, in no way support x86 software at anywhere neare required performance levels.
Apple has, no doubt, been running MacOS on ARM for at least a couple of years, and possibly some of their software as well. So I would expect that if they did do this, they would have much, but not all, of their stuff ready. But that's not enough. So I would express my idea again. There are no patents or copyrights on individual instructions from CPUs. Big Endian, Little Endian, as well as other expressions of algorithms to process chip information is open to everyone. It turns out that the 80% slowdown experiences when making an emulator from one chip family to another is caused by just a relatively few instructions that are done differently. There is no reasons why these instructions couldn't be included in an ARM SoC, and referred to when an x86 app needs them. That would close the performance difference significantly.
If Apple chose to do this, then x86 software could be run directly on an ARM SoC with relatively little slowdown. If the SoC is fast enough on its own, they it could work. Apple could save a bundle, as even slow x86 chips, and chipsets, cost much more than does an Apple SoC. Just a thought!
i think that running iOS and macOS apps would work well. I have no doubt that Apple software people could figure out how to manage that well.
Well, Brexit is pretty bad. In fact, it's a disaster. The country was lied to by the proponents of Brexit, as we're seeing already, as they back down from all of their claims.
You can also do some crazy stuff with live photos. Imagine the DoF changing or the perspective changing in a live photo when you hard press. Or the photo comes into focus from a blur, in live motion, with the main subject coming into focus first before the fore/background.
The mistake that you're making here, and in some other points, is drawing the conclusion that a sales drop is primarily due to the features/innovation. You don't actually know that. Nobody knows that. In fact, if you look at the flagship smartphone market as a whole, it's unlikely that's the case. Samsung has basically resorted to 2 for 1 deals to increase S7 sales volume. That doesn't exactly show confidence from Samsung in regards to any new hardware/software features they might include vs. the iPhone.